Platonik blog

We've just completed both mobile and desktop websites for the launch of Chartered Accountants in London, Wagner Accountants.

The company have an existing Glasgow and Edinburgh base and this division shall focus on clients in the south.

The website is powered by Business Catalyst, naturally, and is the first mobile version of a website we've been asked to undertake. (there are still some tweaks on the mobile detection due to BC's hosting plans)

The purpose of the site is to communicate their expertise and key services but also to generate them business enquiries.

The site makes significant use of the categorised announcement modules and social media; with the blog set up to accept Facebook commenting and sharing on other networks.

The mobile version of the site compliments the main site design and our brief was "so we can show clients our site over dinner or in meetings"

Thanks to my guys for the great work and to Wagner's business success. The site is located at www.wagneraccountants.co.uk

The mobile site's home page

The mobile site's enquiry page

That's how many business leads we (I) generated for clients online in 2011 from the websites we built.

Is this average, good or great ? I've no idea as no one else shares this kind of business honesty (whilst ensuring client confidentiality)

This doesn't include those clients who do their own marketing.

And it's fair to say these leads are a result of organic as opposed to paid internet marketing activity.

And it doesn't include the telephone enquiries as a result of their internet presence.

I know this information because I put measurement and tracking for each client in place.

Yes, we do websites with business in mind.

As I've previously said, you would be better off financially firing one of your under performing sales people and diverting the funds over here.

So if you want a piece of me, you know where I am.

This PDF document is our website build completion checklist. If gives business owners and clients the piece of mind that their website has been built correctly. It's written in plain English even someone new to commissioning a website will understand.

From a business perspective, it gives clients the best possible opportunity of their pages and website being found by Google. 

Click the link below and the document will either open automatically in your browser or prompt you to save and download.

Website Build Completion Checklist

• Costs £200 - £500.
• Has between 1 to 4 pages on it.
• Never gets updated.
• Has never had any proper research done into what people are actually searching for online.
• Doesn't have an online monthly plan of action to support the business owners commercial objectives.

Read more about the Difference between the Price and Cost of a website

My monthly online marketing mix consists of the following :

1. Blog posts
2. Search engine optimisation
3. Monthly newsletter to existing customers
4. Newsletter to non converted prospects

The blog posts consist of client work, case studies, how to videos, observations and generally acting in an authoritative manner about building and making websites work for business.

The blog posts are synchronised with LinkedIn and Twitter.

The SEO is back linking work focused on three search phrases.

The client and prospect email newsletter are designed to sell but in a helpful way. A blend of persuasion and content.

All the production and development of this activity is done by myself.

In a very cluttered and competitive marketplace it's my way of being an authority and driving in bound enquiries.

Here is a small PDF booklet which we created for car service and mot garage owners outlining how we built websites that work for their business. 

The third video talks in this search engine optimisation series is about links or off page optimisation. Why one website is number one and the other one is number 10. Links are the lifeblood of your website's commercial success. I'll show you a couple of examples of links.

To watch part 1, click here»
To watch part 2, click here »

This is a 2nd part of the video series about getting website traffic and search engine optimisation.

The 2nd video is about what people are searching for. If you know what people are searching for or can find gaps in the market which the competition is weak you can outrank them and gain higher visibility and traffic.

To watch part 1, click here»

To watch part 3, click here »

This is a 3 part video series about getting website traffic and search engine optimisation. Most seo experts shy away from explaining how it all works. I am keeping these videos are simple and as easy to follow as possible.

The first video is about on page optimisation. These are the things you can control when you create and describe your pages to google and to people searching.

The second video is about what people are searching for. If you know what people are searching for or can find gaps in the market which the competition is weak you can outrank them and gain higher visibility and traffic.

The third video talks about links or off page optimisation. Why one website is number one and the other one is number 10. Links are the lifeblood of your website's commercial success. I'll show you a couple of examples of links.

To summarise :

• Knowing what people are searching for
• Create valuable content
• Which gives you the opportunities to have lots of links
• Links increase your position in Google
• Which increase traffic to your site
• A polished website that solves their problem
• That causes them to enquire or buy

 It takes insight, research, experience, time and money. If you don't have the budget, consider firing that underperforming salesman and pass the money you spend on him our way.

Please allow a few seconds for the video to load. To view in full screen, there is a button in the bottom right hand corner. (apologies for my voice, i'm full of man flu)

Video 2 : What people are searching for. Click here »

Video 3 : Off Page Optimisation. Click here »

I met up with some local web designers and developers last week when one of them half mocked my retweeting old blog posts.

So here's how I re-send old blog posts from my mobile phone

1. You need lots and lots of content to re-share. Platonik have around 500 blog posts
2. All your blog posts need to be fed into an rss reader like Google Reader
3. You need an iPhone and install the following two free apps : Hootsuite and Mobile RSS.
4. And then you need to add your Twitter account to Hootsuite
5. Once you have done all that, make sure both app icons are next to each other on your screen.