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Platonik blog

Lead Generating website built by Platonik

Fraser McCulloch - Tuesday, September 27, 2011
Platonik have launched the website for London based garage service company, Earlsfield Service Station.

The company previously utilised Yell for their website which failed to drive any significant traffic and enquiries.


We built the website from the ground up; researching the local geographic areas and looked at the key search terms people were currently searching for.

Over 100 pages of content were created, with unique copywriting and stock car and brand photography, before the website was even designed.

The website is built on the Adobe Business Catalyst platform. The key business features are :

  1. An enquiry form on every inner page to maximise the conversion of traffic
  2. Ad rotators on the home page to display and change the monthly offers
  3. Customer review module to capture, moderate and display customer reviews
  4. Enquiries linked to a marketing list for easier upsell marketing
In our experience, the best way to maximise traffic and enquiry conversion is to do your keyword research, create lots of relevant content and make it real easy for people to enquire.

Earlsfield's new website will do exactly that.

Top 10 Mistakes when selecting a web developer or company Top 10 Mistakes when selecting a web developer or company (1538 KB)