The first video is about on page optimisation. These are the things you can control when you create and describe your pages to google and to people searching.
The second video is about what people are searching for. If you know what people are searching for or can find gaps in the market which the competition is weak you can outrank them and gain higher visibility and traffic.
The third video talks about links or off page optimisation. Why one website is number one and the other one is number 10. Links are the lifeblood of your website's commercial success. I'll show you a couple of examples of links.
To summarise :
- Knowing what people are searching for
- Create valuable content
- Which gives you the opportunities to have lots of links
- Links increase your position in Google
- Which increase traffic to your site
- A polished website that solves their problem
- That causes them to enquire or buy
It takes insight, research, experience, time and money. If you don't have the budget, consider firing that underperforming salesman and pass the money you spend on him our way.
Please allow a few seconds for the video to load. To view in full screen, there is a button in the bottom right hand corner. (apologies for my voice, i'm full of man flu)
Video 2 : What people are searching for. Click here »
Video 3 : Off Page Optimisation. Click here »
Top 10 Mistakes when selecting a web developer or company (1538 KB)
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