1. Blog posts
2. Search engine optimisation
3. Monthly newsletter to existing customers
4. Newsletter to non converted prospects
The blog posts consist of client work, case studies, how to videos, observations and generally acting in an authoritative manner about building and making websites work for business.
The blog posts are synchronised with LinkedIn and Twitter.
The SEO is back linking work focused on three search phrases.
The client and prospect email newsletter are designed to sell but in a helpful way. A blend of persuasion and content.
All the production and development of this activity is done by myself.
In a very cluttered and competitive marketplace it's my way of being an authority and driving in bound enquiries.
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