Platonik blog

Platonik have rebranded g3printing.com as ccb paramount Printing Glasgow and relaunched their ecommerce website.

The site is built on Platonik's ecommerce platform, which is powered by Adobe Business Catalyst, and retains the same ecommerce functionality as the original site.

As part of the business rebranding, we also made some improvements by making the "Get a Quote" more visible throughout the site and adding in a web apps to control and manage the home page content.

We have also added a news section which powered by the Blog module; which enables the client to share print examples across multiple social networks. In addition the blog can also be managed from an iPhone by adding in the iBlogger App.

Platonik have just launched the Caffe Azzurro online coffee shop. This is an online store where consumers and trade customers can purchase coffee beans, coffee machines and coffee supplies.

If you are interested in the introductory offer, sign up and you'll be notified when the shop goes live. Thanks to Barry McGee for the website development.

The website and shop was built on the Platonik platform; more information on our platform's website and ecommerce functionality here »

We have just completed the development of the USA store for Kennett online.

Kennett, who design and sell cufflinks and watches, have extended their international operations with the ability for US customers to purchase in dollars.

The site is built and run on Platonik, powered by Adobe Business Catalyst.

Here is our pdf guide to ecommerce and selling online »»

Download it, absorb it, share it, like it, post a comment below on it.

Good example of merchandising your product pages with video.

I just purchased Unleashing the Super Ideavirus on the new Vook platform and they are not processing card payments via personal paypal accounts.

We have just launched this brand new ecommerce website for a large tiling retailer in Glasgow. This site contains over 400 products and runs on the Platonik platform; powered by Adobe Business Catalyst.



The key features of the shop are :

• Flash Showroom to display ideas for a tiled kitchen, bathroom, living room.
• Photography
• Integration with Sagepay payment gateway
• Adrotator to offers and featured products on the home page
• Modules to manage easily news and frequently answered questions
• Upsell and cross sell to display related products
• Promotional codes
• Search by product, catalogue type and price
• Upselling accessories in the basket stage

For a full list of all the ecommerce features on the Platonik ecommerce platform, click here »»

If you have ever purchased a product online, at some point you will have had to telephone the vendor and ask them the status of your order; "when will it arrive?", "it hasn't arrived yet?".

I made a book at Blurb recently and above is the shipping status of my order.

It is comforting to know my order is on its way, when it will arrive and I have one less thing to worry about.

Fedex and DHL Shipping services seamlessly integrate with the Business Catalyst ecommerce platform and I hope to integrate Fedex with online shops I'm building.

Why does implementing a services for customers post sale matter ? Read Seth's $74,000 future business just walked out the door post.

Great article and eye tracking study about designing product pages for ecommerce sites here.

http://www.cxpartners.co.uk/thoughts/what_people_see_before_they_buy_design_guidelines_for_ecommerce_product_pages_with_eyetracking_data.htm

An ecommerce web site should not really that long to build. The most important part is the pre planning and the pre built requirements. When you have the following ducks lined up, the development time is rapidly reduced and enables your online store to come to market a helluva lot quicker.

Lining up the ecommerce ducks:

Stock file - everything about your product and prices that your end user needs to know.

Your internet merchant account and payment gateway should be activated. You really need to get your finger out on this one; Sagepay at the moment are offering businesses a no-nonsense and easy way to get an internet merchant account and payment gateway set up in around 10 working days via the Bank of Scotland.

Your product photography - this does the selling for you and you should have multiples images per product. A big mistake many businesses make is to that the product photography from their catalogue or retailers taking their wholesalers photography. Big mistake. Selling products to consumers is different from selling to trade customers.

Your website design and the shopping journey from home page to checkout should be signed off by the brand marketing and ecommerce project manager

Your functionality specification should be signed off - ie : this page does this, that button is for that, this function is for etc.