Platonik blog

Here is how to do email marketing like an Faceless spammer. I'll outline all the mistakes he makes and how to solve these problems and do email that resonates.

1. Email address
Incredibly this chap is not using a google or hotmail account. But instead of enquiry@ why not his firstname@. People want to know you are real. And if they see a domain name within the email, they will check you out online.

2. Dear Sir/Madam
Seth taught us email should be personalised, anticipated and relevant. Either this chap does not have the technology to mail merge emails or he has actually just spammed me.

3. We, We, We
The content is all about his company. Nothing about me. It's like listening to that bloke at the bar who talks you through every shot of his last game of golf.

Instead, explain the problem you solve; quickly

4. Grey outlined box
Here the chap explains what he does, the deliverables in his service. I don't want SEO deliverables, I want results. Give me links to case studies, satisfied customers, results, before and after scenarios, customers testimonials.

There are a million and one of you seo guys out there, so how do I trust you ?

5. Kind Regards
There is no link to his website address or telephone number. There is no business strapline. 

6. Notice/Disclaimer
If you found my email address through your own efforts, then how come you did not personalise it? That makes me wonder how many email addresses you've been scraping off other websites.

If you have to put a notice like this at the foot of your email, you are just alerted me to the fact you are spamming.

So, I trust you will remember these email rules.

1. Personalise
2. Relevant, (about me, not you)
3. Anticipated
4. Lots of proof, trust messages and links to your site.

Dear Richard, the email you sent me is Spam.


Spam is defined as the following :

• Unpersonalised
• Unanticipated
• Irrelevant

1. "Hello" is not my first name. So this email is unpersonalised.
2. I did not anticipated receiving this email. It's a Friday morning and this just popped into my email inbox.
3. Just because I have a website does not mean i require SEO services. So it's maybe the question of relevancy is questionable about the email you sent.

Let me suggest how you can improve the effectiveness of your email campaign so that others may benefit from your intrusive approach.

1. Use a proper email address - using gmail just signals you are a spammer
2. Don't use a subject line like "Organic SEO Services" - something to perk up my curiosity like "Higher search positions for ecommerce website designers
3. Dear Fraser or Hi Fraser instead of just "Hello"
4. If you have been looking at my website, at least suggest something from your field of expertise that proves you know your stuff.
5. I don't care you are a Leading Indian SEO company. How are you going to solve my problem is all I care about.
6. The fact you had to write PS: this is not spam, just proves this is spam.
7. Give me case studies.
8. Give me a before and after case study to prove yourself.
9. Give me a link to a real website that matches your email address.
10. I don't want features like one way themed text links, blog submissions, directory submissions, article writing and postings, etc. I want results, inexpensively.

I hope others can benefit from your approach.

Our online business platform is also a robust email marketing platform, comparable with the likes of MailChimp. In fact, it works out way cheaper than MailChimp for 10,000 emails sent.

You can track the open rate, click through rate, links customers click and the bounce rate. If you use our full online business platform, you'll also be able to measure the ROI on your email campaigns and measure who purchased.

Here's an email campaign we just created for an email only client with the email wizard down the right hand column which guides you through setting up and sending your camapaign.

Client phones me up and says he is struggling to pay an outstanding invoice. The natural reaction is internal anger but then I thought "the guy needs some help"

So I said, go into every member of staff's email account and export their address book and email them to me.

How do I do that ?



In thunderbird, you do this:

1.Select Address book
2.Select collected addresses
3.Tools
4.Give the file a name
5.Select Comma separated
6.And make sure you save it to your desktop

Email it to me and I'll clean it up, import it into the Platonik admin area.



Then I'll create a quick campaign and offer for these people.



Turns one this one address book contains over 1200 customers on it.

1200.

What offer he makes or how he communicates with a bunch of dormant and current customers, we'll that's a different blog post.

Take it from this story, if you are going to ignore someone for a while, they will go elsewhere and you will struggle.

You can read about the features and benefits of our integrated website, contact manager and email marketing system here or email us »»