United Sports

The idea behind their business is to leverage their experience in sport scholarships to place talented athletes at American Universities.

The old site was built in Joomla. It was a clunky site but first and foremost the old site did not convey what they offered and why parents should trust them with the placement of their kids to an American University.

The old site did not contain enough information for parents and kids to understand how to attain a scholarship or the process involved. There was far too much "real estate" space taken up with imagery that served no purpose for both the potential applicant or the business owner. Additionally, the site did not describe the types of scholarships one could apply for.
From a business perspective, the company's goal is to generate enquiries and sales leads. So we populated the website with an application form throughout the site.

On the other side of the equation, we built a web application in a secure zone for American college coaches who could view potential scholarship athletes.

The site is easy for the client to manage making use of announcement and frequently asked question modules contained within the Platonik online business engine.
Every enquiry received from the website is automatically added to the integrated CRM system and the client is notified by email and text of each enquiry.

Once a potential athlete or parent enquires, they receive a series of automated emails over a period of 6 weeks which further educated both the parent and the athlete about the application process and attending a college or university in the USA.