48 best small online business ideas to start

Fraser McCulloch - Saturday, November 25, 2017
48 small business ideas

The 48 best small business ideas to start with minimal investment based upon the keyword research I’ve done.

These ideas are mainly online based as opposed to physical retail businesses that have higher running costs.

These businesses are suitable as a part time business for a student, graduate, stay at home mum or someone looking for a side business to work on at the evenings or weekends.

For each unique business idea I have summarised who the business suitable for, what’s involved in starting up, the opportunity analysis, a business forecast, the risks, a start up strategy and likely costs involved.

Links to these 48 business ideas

Start a design business selling Google Slides Themes

start security business

Back in the late 90’s I recall being pitched by design agencies trying to sell me PowerPoint designs for company presentation.

If you want me to rewind the clock back even further I recall getting photo studios to produce slides for carousel and projector presentations.

As the world has moved towards ‘in the cloud’ Google launched their suite of business tools to compete against Microsoft Office.

Google Slides, part of Google Drive, is their competitor to PowerPoint and I find myself using Slides more than PowerPoint now.

There are some nice free Slide templates that are stored in the template section of Google Slides by default and they are good.

But there are also designers selling paid for Slide Themes in a few online marketplaces.

I would look at Qwilr and create themes for sales proposal, seo proposals, website proposal, branding proposals, copywriting proposals, business proposals, design and photography proposals etc.

Graphic or web designers are suited to selling Google Slide Themes

Obviously the opportunity is suited to a designer and someone with some technical knowledge on how to install themes.

Starting a graphic design theme business

You are going to have to produce a series of free themes; creative, simple, start up, social and business related themes.

You promote these free themes to offer as an incentive for users to opt-in to your mailing list.

Then off the back of your mailing list you promote and sell your paid for themes.

Additionally, you a offer custom and bespoke theme design for brand owners.

Country: USA

Keyword phrase: Google Slides Themes

Organic searches per month: 40000 49000

Same as terms : 1276

Keyword Difficulty : 16 22

Backlinks to rank in top 10: 18 24

Domain Rating of weakest site in top 10: 53

Site to outrank: slidescarnival.com

Organic Traffic Per Month: 8776

What does this research tell you?

With over 49,000 searches a month (an increase of 9,000 monthly searches since the original version of this resource in January 2017) and a low to medium keyword difficulty score, this is an attractive business opportunity for a savvy designer.

Yes you are up against some strong competitors but all the websites in the top 10 search results are earning a good volume of organic search traffic to make this a good business opportunity.

Note that there are 1276 same as search queries to Google Slides Themes - that means this is a big topic to explore with plenty more opportunities.

The biggest threat to designing and selling Google Slide Themes

Google could up their free template section would probably be the biggest threat.

Business Forecast and Projections

The weakest ranking website I have identified gets 8776 organic visits per month.

Very nice :)

A 10% opt-in rate to download your free themes would equate to 877 subscribers per month; or 8770 per year.

Selling your paid for themes at $15 and getting a 5% buy rate is $657 a month.

But the real money is designing custom themes for brands.

You could easily charge $200 to $300 per client.

2 or 3 sales per month is another $400 to $900 per month.

So anywhere between $700 to $1200 a month.

Now that projection completely changes when you rank in position 1 or 2; those websites are getting 40,000 and 60,000 organic visits a month.

That’s could be some serious revenue potential.

Low start up costs

  • Register a domain name: $20
  • WordPress theme from DryThemes: $59
  • GoDaddy monthly hosting; $8 per month
  • Email Marketing Automation from GetDrip for $49
  • Use GetDrip for capturing subscribers
  • Gumroad to accept payments: zero
  • Time to create high quality content costs in time and money
  • Time to earn high quality links.
  • Your time: your time to design free themes and paid for themes

One of the difficulties you may have is ranking a new website and earning domain authority; you will be competing against 49-72 rated domains.

So perhaps consider this opportunity as an add on to your existing website that has good authority.

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How to start a home security business on the side

start security business

This is a business start up opportunity that arose from some personal experience.

My parents had a company install CCTV a number of years ago and it cost them over £2000.

The installation occurred after an incident happened and not before.

Think about that.

A few years ago CCTV was exclusively for retail stores, businesses, company offices and warehouses.

But today, home-owners have CCTV installed for home security purposes.

Who is suited to starting in home security?

Ideally someone with IT experience such as an IT manager or someone running an IT related business; even a computer retail shop.

What’s involved in starting up

Start up costs for this business are low and you should start by getting friends and family interested in you installing domestic CCTV systems for them.

There are no data protection requirements for domestic use and the cameras can only be pointed at the home owners’ property; so no peering into the neighbour’s garden or driveway.

You would charge an installation fee or perhaps add a mark up on top of the equipment prices.

I know my parents have a monthly plan that covers so many call outs should there be a problem with the equipment.

The other start up opportunity is to sell CCTV equipment on a drop shipping basis.

That means you set up a website that sells cctv kits and the supplier delivers the goods to the home owners address.

You make less profit but you don’t need to purchase and hold stock hoping a customer will purchase.

Opportunity and Competition Analysis

Our method of finding opportunities is to do keyword research and identify highly searched keywords with low competition.

The search phrase ‘cctv kits’ is the ideal search phrase someone starting in home security or selling home security equipment wants to rank in Google for.

Country: UK

Keyword phrase: cctv kits

Organic searches per month: 6600 8100

Same as terms : 209

Keyword Difficulty : 4

Backlinks to rank in top 10: 5

Site to outrank: cctvtek.co.uk

Organic Traffic Per Month: 3518

What does this research tell you?

There were 6600 searches a month in the UK but that has increased to 8100 per month in 11 months for cctv kits.

The weakest site in the top 10 search results is a website called cctvtek.co.uk and you will need around 5 links to your page to rank in the top 10 search results.

With 209 same as search terms this is not a huge topic however the weakest website is getting 3508 visits per month.

Therefore, it is fairly easy to outrank with good website content and high quality links pointing to it.

Therefore, the best business model is drop shipping; you make a margin for ranking good page content and selling other manufacturers products.

The biggest threat to starting a home security business

You will be reliant upon suppliers working with you, an unknown entity, on a drop shipping basis.

Business Forecast and Projections

Assuming you could create a website that will outrank the weakest website in the top 10 search results; assume 3518 visitors a month.

Assume the average order value is £300 and you strike a deal with suppliers to take 20% of the revenue; that’s £60 per order.

A 2% website visitor to conversion rate is 70 orders per month.

Estimated monthly revenue projection would be £4200 per month.

This appears a good return on investment.

But it may take you 3-6 months to design, create content and build a good backlink profile before you start to see this type of organic traffic coming from Google.

Low start up costs

  • Register a domain name: £20
  • E-commerce website template: £150 use a Shopify template
  • Website customisation: £500-£1000
  • Shopify monthly hosting; £50 per month
  • Get a Stripe account to accept payments: zero
  • Create great content: creating valuable high quality content costs in time and money
  • Get high quality links: the average cost of link is around $150
  • Your time: your time is required to manage orders, email marketing, create content
  • Facebook advertising: you may need to invest in some Facebook advertising to target likely audience

Estimated cost to start a drop ship security website

Between £600 and £1200

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Start these small businesses from home

The following 3 business ideas can be started by any one with a computer at home for very little upfront investment.

However, you should have some experience with websites; design, development or content management experience.

You can start up these businesses on a part time or side basis.

The business model you will be using is drop shipping or affiliate marketing.

What you do is find product manufacturers willing to work with you.

They supply you with product information and images and you build a review and e-commerce website.

With drop shipping you take the customer order and payment and the supplier delivers to their address.

With affiliate marketing, you send people to another website such as the suppliers website or Amazon and you are paid a commission per sale.

Your only overheads are content creation, web design and website hosting.

You will need to pay for a web design that matches the user expectations but for the following 3 products that should not be a large investment.

Why dropping shipping and affiliate marketing are successful and profitable business ideas.

In truth, you don’t have to make a financial commitment stocking products to sell like a retailer would.

Whilst you make a lesser margin than traditional retailing you can start small and make a profit by marketing and selling some one else’s products.

The key to success is finding product keywords during your research that you are confident enough to promote and write about.

And finding a supplier willing to work with you on a drop ship basis.

Here are 3 business ideas I’ve found during my keyword research.

Without identifying easy to rank keywords you won’t get any traffic.

No traffic equals no customers.

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Start selling bathroom mirrors online

start bathroom business online

Country : UK

Keyword phrase : bathroom mirrors

Organic searches per month : 17000

Same as terms : 1414

Keyword Difficulty : 3

Backlinks to rank in top 10: 4

Domain Rating of weakest site in top 10: 57

Site to outrank: victoriaplumbing.co.uk

Organic Traffic Per Month: 3442

The weakest website in the top 10 results gets 3442 organic visits per month.

Commercially viable traffic.

With 1414 search terms similar to bathroom mirrors there is plenty of scope in the product sector to find more ranking opportunities.

There are plenty of manufacturers of steam-free, LED, illuminated, him and her, shaving mirrors that would willing work with you and their premium mirrors to get traffic and sales for their products.

I looked at the Bathstore page for LED Mirrors, sale price £239 and I looked at Victoria Plum’s page.

There’s definitely opportunities to create product images that do a better job of selling these premium mirrors.

If you’ve ever seen the Nivea advert using Liverpool FC footballers, that’s how you convey mirrors.

There’s a saying in fashion “a fashion photography is never a picture of a dress - it’s a picture of the woman who wears it”.

I recommend putting a photography of a man shaving at the mirror or a couple putting the finishing touches to their hair or makeup before they go out for the night.

Then you have a better chance of persuading the consumer to purchase mirrors.

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Online business kitchen doors

start online kitchen door business

Country : UK

Keyword phrase : replacement kitchen doors

Organic searches per month : 9900 10000

Same as terms : 540

Keyword Difficulty : 12

Backlinks to rank in top 10: 13

Domain Rating of weakest site in top 10: 35

Site to outrank: hotdoors.co.uk

Organic Traffic Per Month: 3840

The website you would be trying to oust, hotdoors.co.uk, is a very attractive, well merchandised website.

The hotdoors.co.uk website was developed on the Magento platform; that's a large investment in their web presence.

Whilst these guys are merchandising replacement kitchen doors, I believe the bigger opportunity for you lies with replacement or new kitchens.

You are absolutely going to need a sample delivered to ensure the replacement matches what the old kitchen door the user currently has.

So I believe the consumers conversation in their head is “I’ll get replacement doors but I know deep down that I’m going to have to replace my entire kitchen in the near future”.

I call this the scratch in the car marketing problem; you don’t replace your car if there’s a scratch but when things stop working or you need replacement parts you are close to purchasing a new one.

13 referring domains isn’t hard for you to earn if this keyword opportunity interests you.

There are plenty of home improvement bloggers you can cultivate relationships with.

You can see hotdoors.co.uk gets 3840 organic search results from 608 different keywords; of which this keyword position probably generates them about 20% of that.

So whilst the revenue and margin from replacement doors will not be huge; putting together a fantastic website to showcase replacement kitchens is the way you’ll make margin; provided you can find a good supplier or manufacturer to fulfil the customers order.

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Start online fuel business

start online fuel business

Country : UK

Keyword phrase : wood burners

Organic searches per month : 9900 3900

Same as terms : 1102

Keyword Difficulty : 17

Backlinks to rank in top 10: 19

Domain Rating of weakest site in top 10: 45

Site to outrank: glowing-embers.co.uk

Organic Traffic Per Month: 2945

A wood burner is a stove used to heat a home with fire wood.

Very popular with people who don’t have access to gas as an energy source or like the aesthetics of a flame lit room.

Burning fire wood is the lowest energy method and thousands of homes a year in the UK are switching to wood burning stoves.

Look at Glowing Embers page and you will see the content they have.

Don’t be fooled by the page content; there are 2050 words on this page with expert knowledge and great content.

You better know your stuff if you want to rank for this keyword and devise content that’s even more helpful.

You can the search volume for wood burners has dropped from 9900 to 3900 searches per month.

I've loved to know why.

Even so, with 1102 same as search terms this is still a large topic and business opportunity.

The Glowing Embers page still gets 2945 organic visits per month.

Which is a lesson when doing online research; don't just look the searches per month look at the visits to competitors pages to gauge the opportunity.

Start up costs for a drop ship business

  • Domain : £20
  • Logo : £100-£200
  • Hosting: £50 a month
  • e-Commerce template : £200
  • Web design and development customisation : £1000 to £3000
  • Content Creation : between £100 and £500 per page
  • Backlinks : prices vary

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How to start a copywriting business

how to start copywriting business

Copywriters are people who write the text you read on brochures, websites, product guides, instruction manuals, blog posts and advertisements.

In my opinion copywriting has evolved into search engine optimisation as great content written around keyword research is a major key in generating visibility and traffic from Google.

Who is a copywriting business suited to?

Ideally suited to anyone with a flair for research and persuasive writing.

I would recommend you have some kind of industry knowledge that you can leverage so that you can sell your services back to companies in that industry.

If you have a medical background; then target doctors, dentists, pharmaceutical companies and websites.

Starting as a copywriter would be a good part time opportunity for a stay at home mum or even a student.

You can register with websites such as iwriter.com and textbroker.com and bid for work people request; so to start you don’t even need to find clients.

Although the rates are very low.

There’s a company called Fatjoe.co and they generate around 23,000 visits a month to their website and charge around £60 for a 2,000-word article.

I’m under-selling this business opportunity here.

When ever I’ve used a copywriting service it is for copy for a new website.

Typically, I’ll order 10 to 15 articles.

What’s involved in starting a copywriting business?

All you need is a laptop, a phone and the ‘gift of persuasive writing’.

I would recommend that you invest in Brian Dean’s SEO That Works course.

The training course will teach you the higher value service businesses are looking for; people don’t want a copywriter they want traffic from Google.

Brian has some proven copywriting frameworks and a tremendous Facebook community group.

I believe you need to gain an understanding of the value of organic traffic to a business.

I know graduates of Brian’s course are charging between £500 and £1500 for one page of in-depth copy; although this is an exception not a rule.

Opportunity and Competition Analysis

Here’s the keyword research we’ve done.

Country: UK

Keyword phrase: copywriting

Organic searches per month: 3600 6500

Same as terms : 1355

Keyword Difficulty : 54

Backlinks to rank in top 10: 99

Domain Rating of weakest site in top 10: 53

Site to outrank: abccopywriting.com

Organic Traffic Per Month: 237

Business Forecast and Projections

This is a fascinating and growing industry; notice the monthly searches have nearly doubled in a year from 3600 to 6500.

 

I shall need to look out the research but content marketing spend is growing hence the need for copywriting is growing.

 

However the search query has also become more difficulty to rank for.

There's still 1355 same as searches to copywriting so you need to drill down into these queries to identify an easier to rank queries.

Look for phrases such as content marketing, guest blogging, article writing and copy for specific industries that you specialise in.

Or use a keyword research tool to reverse engineer a copywriter’s website to see the pages and keywords they rank for.

  • So let’s say you can generate around 1000 organic visits per month.
  • It’s going to take time to build up to that level of traffic.
  • Assume you get 2% of the visitors making an enquiry.
  • 20 enquiries a month
  • Assume 10 of those people decide to use your services.
  • Let’s say you get to commission 2 articles at £100 each.
  • That’s £2000 a month income.

Risks

One of the main risks is that most companies think they can write copy themselves and many don’t value the investment in professional copywriting.

Time is an issue.

It has taken me one working day to write the drafts of ten 600 word articles.

To write a 2000-word article on a specific topic can take 4 or 5 days’ research, writing, edit and client approval.

That’s why I recommend starting and positioning a copywriting business as a higher value SEO service and taking Brian’s training.

Start up strategy

Get a nice looking website template and write your own copy around the keywords you’ve identified as fairly easy to rank for.

Start up costs

  • Training course: £1200
  • Logo design and stationery: £100 - £200
  • WordPress template: £100
  • WordPress hosting from GoDaddy : £10 per month
  • Enquiry form and CRM: Mailchimp at £10 a month or GetDrip at £40 a month
  • Backlink work is required to outrank the weakest site in the top 10

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How to start a recruitment consultancy business

How to start a recruitment consultancy business

According to Deloitte research there were 24,000 recruitment companies in the UK in 2015.

That’s a rise of 20%.

5000 new recruitment agencies were set up in 2015.

There is strong demand in the South of England and London for companies requiring talent employees; particular in the creative, advertising, marketing, IT, games and computer industries.

Recruitment is a cut throat, competitive, sales driven industry but don’t let that put off the right type of consultants and entrepreneurs.

When you consider recruitment consultancies are paid thousands of £££ by employers to recruit the right candidate for a position, then this is a good opportunity for you to start a successful recruitment business.

Who is suited to starting a recruitment agency?

Those who set up a recruitment business generally have industry experience.

They recognise an opportunity to earn more by starting their own agency or the intensity of working for another is too much.

Pre-requisites to starting a recruitment business?

You can start up working for home with a telephone line, broadband connection and home office but at some point you’ll need to meet clients and candidates.

There are many low cost hot desks and offices to rent in most cities.

Opportunity and Competition Analysis

Ideally you want to stick to the market you know.

If I were to start a recruitment business I would go into marketing, advertising, design and development as that’s my area of expertise.

I would require training and accreditation; industry bodies such as APSCO and Rec UK can help you.

https://www.rec.uk.com/

http://www.apsco.org

Such accreditation would also bolster your credibility too.

Researching the recruitment industry

The search term ‘graduate jobs” is an easy to rank keyword that can drive a lot of candidate enquiries provided you have employers seeking to fill positions.

Country: UK

Keyword phrase: graduate jobs

Organic searches per month: 40500 57000

Same as terms : 8424

Keyword Difficulty : 60

Backlinks to rank in top 10: 129

Domain Rating of weakest site in top 10: 53

Site to outrank: www.grb.uk.com

Organic Traffic Per Month: 5542

Look at the research search volume has grown from 40500 to 57000 per month in 11 months.

However the keyword difficulty has made this harder to rank for.

Fortunately there are 4744 same as search terms making this a massive topic.

I would look into graduate jobs by the name of a degree to find easier to rank options.

The internet is going to be at the centre of your employer and candidate acquisition strategy.

It’s an investment you need to make in terms of design, research, content, a candidate database, email marketing and linking strategy.

We’ve worked with 3 recruitment agencies and we know what they invest and what does and does not work.

In addition, many job boards offer free trials so you can advertise to attract potential candidates

The other side of the recruitment business equation is finding employers with vacancies to fill.

Employers hire recruitment consultants for 2 reasons; speed and ability to offer high calibre talent suited to the roles they offer.

Starting a recruitment business is ideally suited to someone who has strong relationship with many employers.

The biggest threats to starting a recruitment business

You will need to dip into your savings to begin with because you will have many start up costs and must wait a period of time until clients pay their bills.

Most recruitment agencies use invoice factoring; you get paid with 3-5 days of invoicing an employer for recruitment fees and they take a share of doing your invoicing and credit control.

A recruitment consultant is dependent on companies outsourcing the recruitment process and there are plenty of SAAS solutions being marketed for employers to cut out agencies and hire direct.

Business Forecast and Projections

Additionally, you will work excessively long hours but achieving a £150,000 turnover and a £90,000 gross profit in the first year is achievable.

Doing some basic business maths; if the average candidate salary you place is £40,000 and you charge 15% of the salary then you need to place 25 candidates per year or around 2 per month.

Recruitment business start up costs

  • Company registration: £200
  • Logo and stationery - £200-£400
  • Telephone, mobile, broadband - £100-£200 per month
  • Domain name - £20
  • Website - from £3000
  • Content - assume £500 per page
  • Candidate Database - part of website
  • Job Board advertising costs - ad-hoc costs
  • Industry association membership fees - £1000

Estimated start up costs for a recruitment agency

Around £5000

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Start a part time wedding planner business

Start a part time wedding planner business

Background to a wedding planning business idea

I read on the BBC news a few months ago about an America lady who was earning $200k a year as a wedding planner and bridesmaid.

The opportunity arose because some brides did not fully trust their bridesmaid to make all the necessary wedding plans so they rent one.

It appears she is charging £700 to £2000 depending on the level of service.

Who is this suited to?

Definitely suited to an organiser, female, mum.

You are dealing with the most important day in a woman’s life.

You probably have corporate events experience or you’ve worked in the hotel or hospitality industry where organising is second nature to you.

What’s involved in starting up

So long as you have a phone, car, laptop and notebook, there are few barriers to starting up as a wedding planner.

There is an industry body called UKAWP; the UK Alliance of Wedding Planners.

This training and accreditation will give credibility.

You’ll need public indemnity insurance and possible wedding insurance; to protect yourself if things go wrong.

Opportunity and Competition Analysis

I’ve identified this as a good business opportunity from the keyword research I’ve done; high search volume with a weak competitor in the top 10 search results.

Country : UK

Keyword phrase : Wedding Planner

Organic searches per month : 12100 7400

Same as terms : 4744

Keyword Difficulty : 60

Backlinks to rank in top 10: 129

Domain Rating of weakest site in top 10: 48

Site to outrank: sarahhaywood.com

Organic Traffic Per Month: 994

What does this research tell you?

Notice the monthly searches has dropped from 12100 to 7400 per month in 11 months.

And the ability to rank has gotten harder.

Don't worry there's 4744 related searches to wedding planner so opportunities are abound with more research.

With London being more prosperous, someone with great people and planning skills could make a very good living from this opportunity and idea.

How ever unless you are London based Google will show local listing depending on your location.

Business Forecast and Projections

Let’s look at a competitor pricing; £750 for on the day coordination.

Most weddings are on a Saturday so as a business you only have 4 billable days per month.

So it would appear this is more a part time opportunity unless you can position yourself as a wedding and events planner.

However, there’s a more glamorous side to wedding planning.

I’ve been to weddings overseas and friends who have married abroad.

Risks

Other than start up costs you really have no financial outlay; you are being paid for your time and skills.

As I discussed in the event company start up, there’s a lot of adrenalin associated with this career choice.

The competitive risks are friends offering to plan their friends wedding or the hotel venue having an organiser.

You’re a middle man, a conduit between an event venue and the event hosts.

So you have to have a really strong proposition for people picking you.

Start up marketing for wedding planner business

With all these ideas I’ve identified were based on finding easy to rank keywords.

But to outrank weak websites you need to create relevant content that is better than anything else out there.

That takes time and money.

After that, you still need others linking to your website.

Another approach to marketing the business is to use Facebook advertising.

You can target people who have changed their status to engaged.

Therefore you can reach them and get involved with them right at the beginning of their wedding planning process; thus charging the higher value services

Start up costs

  • UKAWP membership - £500
  • Register a domain name: £20
  • Logo and stationery : £100-£300
  • Website customisation: £600-£1000
  • Hosting : £10 a month
  • Photography : £300
  • Invest in content such as guides to different aspects of a wedding or event

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Start a tattoo removal business

Start a tattoo removal business

Background

9.9 million searches a month for tattoo related keywords in the UK.

The reverse of having a tattoo is those who regret it and want it removed.

Plastic surgeons and skin clinics offer tattoo removal.

The business idea is to sell these businesses sales leads you generate for them online.

Medical practitioners are too busy to do their own sales and marketing

Who is this suited to?

Starting a tattoo removal business selling sales leads is ideally suited to someone with some internet experience; web designer, web developer, SEO or copywriter.

Also perfect for a student or someone with a medical background; a stay at home mum with dental or nursing experience.

What’s involved in starting up

Here’s what you should do if you are interested in starting a business of this nature.

You should set up a small website and put together photographs of people before and after the tattoo removal procedure.

Your website is going to need to be very medical and professional looking; I don’t have tattoos but I have considered laser eye surgery to correct a damaged cornea.

Your website should look like a Harley Street surgeon if you want your web presence to look credible.

Do your research and create frequently asked questions about the laser removal process for consumers.

When you consider that the tattoo removal treatment can run into thousands of pounds, you want to create a lead capture form containing the prospects name, location, email and details of the tattoos they have.

Then you should find a bunch of surgeons or clinics who performs this process and sell them the leads.

All you need to do is pull together the top 5 results of surgeons from Google’s local listings or go through the Yell.com website; the data is there.

Opportunity and Competition Analysis

Here’s the research I’ve already done to get your started.

Country : UK

Keyword phrase : tattoo removal

Organic searches per month : 12100 6400

Same as terms : 2984

Keyword Difficulty : 9

Backlinks to rank in top 10: 10

Domain Rating of weakest site in top 10: 48

Site to outrank: pulselightclinic.co.uk

Organic Traffic Per Month: 1878

What does this research tell you?

Another drop in search volume; from 12100 to 6400 searches per month.

Sometimes these decreases in monthly searches happen because people learn more about a subject over a period of time.

So a search query such as 'tattoo removal' in January becomes 'how much does it cost to remove a tattoo' in November.

That's why I have included same as terms in this report; and there's 2984 searches related to tattoo removal.

Let’s say you get into the top 10 in Google.

  • You get 7% of the 7400 searches a month; 518 visits
  • 5% of people filled in enquiry form.
  • 26 enquiries a month
  • Clinics typically sell tattoo removal at £60 per session but you need 6-10 sessions for the removal to be effective.
  • So at a minimum clinics earn £360 to £600 per client.
  • Sell the lead at 10%.
  • If you sold these leads to clinics for £60 that’s £1560 income per month.

Risks

This is a very low risk, low cost idea with hardly any overheads; your time and ability to create good website content and build relationships to earn links to your site

Start up costs

  • Domain : £20
  • Logo : £100
  • Hosting: £10 a month
  • WordPress template : £200
  • Web design and development customisation : £500
  • Web Form and CRM: Mailchimp at £10 a month or GetDrip at £40 per month
  • Photography costs : £300
  • Content Creation : between £100 and £500 per page
  • Backlinks : prices vary

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Start a low cost coffee business

Start a low cost coffee business

There is an opportunity to start a coffee business based on the keyword research I’ve done.

Background to starting a coffee business

Last year I recall, before I met my client, I was waiting in their office reception when I was offered a cup of coffee.

The receptionist made the cuppa with a bean to cup coffee machine.

She wasn’t very pleased with the machine.

Do a Google search and you’ll see coffee machines vary in price from £129 to £1699.

A former client sold commercial coffee machines to restaurants and hotels and those Italian coffee machines started at around £5999; from recollection.

They had a relationship with an Italian supplier with sample machines in their showroom but did not hold any other stock; they drop shipped.

Who is a start up coffee business suited to?

I believe there are two different business opportunities here.

One involves face to face selling by someone, perhaps a sales rep who is currently calling on offices, businesses and even hospitality businesses.

Using my keyword research you should set up a website to sell product and invite enquiries.

So for a sales person with an existing portfolio of products this would be a great add on service if you found the right supplier.

Alternatively, a website selling bean to coffee cup machines directly would work.

What’s involved in starting up?

Other than your web site related costs there are very few other costs involved in setting up this business.

This could be done on a part time basis, on the side; ideal for students, stay at home mums or anyone with good digital skills.

Most importantly, this opportunity is suited to someone who is knowledgeable and passionate about coffee.

You will want to have some product knowledge about coffee beans and about alternative machines.

Opportunity and Competition Analysis

This is still a competitive market which is why the research I’ve done is so valuable to someone just starting up.

Country: UK

Keyword phrase: bean to cup coffee machines

Organic searches per month: 9900 4000

Same as terms : 117

Keyword Difficulty : 4

Backlinks to rank in top 10: 5

Domain Rating of weakest site in top 10: 32v

Site to outrank: beanstocupcoffeemachines.net

Organic Traffic Per Month: 3825

What does this research tell you?

There were 9900 searches per month for ‘Bean to Cup Coffee Machines’ but that's dropped to 4000 per month.

Note that the weakest website is getting 3825 organic visits a month from Google.

That's because they are ranking for over 465 keywords and high for some short tail keywords such as 'coffee machine reviews'.

Business Forecast and Projections

I would recommend setting up a Shopify e-commerce store.

Source images and product descriptions from a supplier that will work with you on a drop shipping basis.

Then create and write your own unique content.

  • Let’s say you can outrank the weakest site in the top 10 and get 3700 visits a month.
  • A product priced between £129 and £699 is going to have a low sales conversion rate.
  • Let’s assume 1% of visitors purchase.
  • That’s 37 sales per month
  • Let’s assume you can command 20% commission from the supplier to operate on a drop shipping basis.
  • Take the average order value at £300.
  • That’s monthly revenue of £2220.

Cross sell and up-sell opportunities

I believe there’s also an opportunity to sell servicing of the higher priced coffee machines.

You might strike up a relationship with the manufacturer who have a team of field based engineers who can provided the servicing.

When you’ve acquired the customers, then start offering consumables; whilst the order values will be lower, they will be more frequent.

Worst case scenario

Let’s say the business doesn’t work out.

Let’s say you aren’t able to negotiate favourable supplier terms or the supplier decides to stop working with you.

Your investment is not wasted.

There are websites such as Flippa that enables website owners to sell their website and property.

If you’re able to have a well designed website with the traffic I estimated, you will more than get a return on your investment.

Low Start up costs

Compared to a traditional retail business the start up costs for an online coffee machine business are fairly low.

  • Register a domain name: £20
  • E-commerce website template: £200 use a Shopify template
  • Website customisation: £600-£1000
  • Shopify monthly hosting; £50 per month
  • Get a Stripe account to accept payments: zero
  • Create great content: creating valuable high quality content costs in time and money
  • Get high quality links: the average cost of link is around $150
  • Your time: your time is required to manage orders, email marketing, create content
  • Facebook advertising: you may need to invest in some Facebook advertising to target likely audience

Coffee business start-up costs

Between £800 and £1200

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Start a domestic energy business

Start a domestic energy business

Background

An EPC Rating tells you how energy efficient your home is and is required if you buy or sell a house or if you are considering solar panels or heat pumps.

Estate agents, homeowners and home buyers need one.

You can either build a website and sell the enquiries you get to energy related companies.

Or you can take training and become a domestic energy advisor yourself.

Or a hybrid of both; do the EPC’s for local enquiries and sell the non local enquiries.

The key to this idea is knowing who to sell the leads to and how to create a website that can maximise conversions.

You will find the buyers on energy related groups on LinkedIn.

Who is this idea suited to?

This is an ideal opportunity for an energy company or someone who wants to set up a rent and rank website and sell leads to various companies who do EPC surveys.

What’s involved in starting up

If you are going to set up a website and sell the leads, you are going to need some industry and product knowledge.

Most of that can be found online.

If you want to train and become an DEA it will cost you £800 plus vat.

You’ll need a car and you’ll need to find a company who want EPC ratings done.

Opportunity and Competition Analysis

Doing keyword research is essential for any new or start up business.

Country : UK

Keyword phrase : EPC Rating

Organic searches per month : 8100 11000

Same as terms : 4259

Keyword Difficulty : 47

Backlinks to rank in top 10: 74

Domain Rating of weakest site in top 10: 43

Site to outrank: energykey.co.uk

Organic Traffic Per Month: 2497

What does this research tell you?

There were 8100 searches a month for EPC Rating but that's increased to 11,000 in 11 months and whilst this is an informational search it is ideal as a small business opportunity.

On the downside this is a harder to rank keyword now that 11 months ago.

The weakest site in the top 10 search results still gets 2497 organic visits a month and with 4259 related or same as searches this is still a big topic to explore in more detail to capitalise upon.

Business Forecast and Projections

The income from a EPC is around £120 to £200.

  • So let’s do some maths.
  • You sell the leads for £20.
  • 5700 organic visits
  • 5 % conversion rate
  • 285 enquiries
  • Even if only 50% take an EPC that monthly income of £2850.
  • Also the website at position 8 is also weak.
  • Let’s say you also become a qualified DEA and 10% of the enquiries you can survey.
  • That’s an extra 28 x £120 = £3360 per month
  • So the potential is £6210 per month.

Risks

I’ve a client in the industry and they were dependent on government policy and green deal funding.

I believe the industry is more stable now but you should do your due diligence.

Start up strategy

This is a low risk opportunity.

I would get a low cost website template but with a good design and create some create content.

Good content is key to this website.

After that you need links to your website.

There’s plenty of bloggers and influencers in the home improvement market that would link to the right type of content to boost your backlinks.

Start up costs

  • DEA Training - £800 plus vat
  • WordPress website template - £50-£100
  • GoDaddy hosting - £10 a month
  • Some web development customisation - £500
  • A web form or CRM such as GetDrip or MailChimp - £10 to £40 a month
  • Written content creation - £150 per page

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Start a photography and events company

Start a photography and events company

Background

A photo booth is a unit that companies or groups rent for parties, graduations, wedding events and birthdays that lets people take impulsive group photographs in the style of passport photos.

Think of these photographs like group selfies.

The owner of the photo booth either charges a hire fee or provides the photo booth free of charge to the event organiser and charges people for the photographs they take.

Who is an events business like this suited to?

Starting a photography and events company is ideally to a photographer or entrepreneur who wants to broaden their business wings.

However, my accountant had a bouncy castle and events business during his university years so there’s no hard and fast rule on suitability.

You are going to be working unsociable hours when everyone else is having fun; so the right personality counts.

You better be a good problem solver; I worked corporate hospitality events for 3 years and you have to plan for every eventuality.

And expect your adrenaline levels to go on a rollercoaster ride.

What’s involved in starting an events business like this

Since the start up costs are higher than other ideas I’ve proposed, you will need two things.

Decide your pricing model; hire fee per event or charge for prints.

I’ve looked at a competitor and they charge a hire fee per event.

You are going to have travel costs, staff costs and other variable costs.

I’d recommend working on a spreadsheet with different cost and revenue projections.

The next thing you need are bookings and enquiries.

And this is where the keyword research I’ve done is vital.

Opportunity and Competition Analysis

There were 12,100 UK searches a month for Photo Booth Hire but that's declined to 4800 searches a month.

Country: UK

Keyword phrase: Photo Booth Hire

Organic searches per month: 12100 4800

Same as terms : 391

Keyword Difficulty : 36

Backlinks to rank in top 10: 47

Domain Rating of weakest site in top 10: 38

Site to outrank: photoboothy.co.uk

Organic Traffic Per Month: 704

Business Forecast and Projections

There has been a dramatic drop in searches from 12100 to 4800 per month in 11 months.

Could it be that photo booths were a fad ?

That could be the case as there are only 391 search terms similar to photo booths.

I would probably rule out this as a business opportunity but hire me to do some more keyword research; perhaps looking at products you could import to start an e-commerce business.

Then there will be a time lag the enquiry and money in the bank.

Bear in mind it’s going to take 6 to 12 months to start realising organic traffic from Google.

Worst case scenario

I don’t think this is a business for life opportunity as I believe it’s a young man’s game.

However, the business may lead to other opportunities.

I believe the equipment will have a limited life span and new concepts will come onto the market requiring further investment.

Start up costs are relatively high

The downside is that the investment in a photo booth is high and you will need to have a good grasp of digital photography and have great customer service in taking and fulfilling orders.

  • Starting at £3309 plus vat for the frame, skins, screen and electrics
  • You will need to hire staff to support you for large events
  • You will need the right kind of transportation; a 4 x 4 or trailer
  • You need camera and photography equipment
  • You will incur fuel costs
  • Public indemnity insurance is required
  • You should insure your equipment
  • There will be website costs, content creation costs and seo work to earn backlinks
  • You’ll need business stationery

Event business start up costs

You will want to budget at least £10k to start up a photo booth events business.

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Start a guitar lesson business

Start a guitar lesson business

Background

Starting a business to teach guitar caught my interest since my son plays guitar.

We sent him for weekly lessons with a guitar tutor for about two years.

There after he started learning songs from YouTube.

To grasp this idea, you will need to be a great guitarist or you could be a videographer or photography and team up with a guitarist as a joint venture.

Whilst face to face tutoring is hard to beat, I think the flexibility of learning at your own pace, in your time has to exceed the benefit of face to face tuition.

The lessons and content would have to be superb.

Who is this suited to?

Obviously you need to be a great guitarist and teacher to be able to sell training to beginners.

There is a fantastic series called MasterClass.com that sell classes from experts.

People like Kevin Spacey, Deadmau5, Hans Zimmer, Christina Aguilera and Usher to name a few.

Starting a guitar lesson business, what’s involved?

I believe you will need great production and editing skills.

The camera work required to get close to each hand; possibly 2 camera showing the left and right hand simultaneously.

Opportunity and Competition Analysis

We paid £2,000 for my son’s guitar lessons - 50 weeks x £20 per week x 2 years.

You have to sell this as an ongoing structured monthly learning and improvement service.

You must also sell the benefits of your online service versus the free offerings from YouTube and face to face tutoring.

Here’s the keyword research that has identified this opportunity and picked out the weakest competitor.

Country : UK

Keyword phrase : Guitar Lessons & Guitar Lessons for beginners

Organic searches per month : 9500  8700

Same as terms : 4071

Keyword Difficulty : 42

Backlinks to rank in top 10: 60

Domain Rating of weakest site in top 10: 47

Site to outrank: andyguitar.co.uk

Organic Traffic Per Month: 1498

What does this research tell you?

The website ranks for both these keywords with a combined monthly search volume of 8700 searches a month; a slight drop from 9500 11 months ago.

The weakest website in the top 10 gets 1498 visits per month.

However this is a big search topic with 4071 same as search terms.

Business Forecast and Projections

So let’s say you can outrank the weakest website above.

  • 2500 organic visits
  • You offer a free introduction course
  • 20% sign up
  • 50 people sign up
  • Say you sell a monthly subscription at £20 a month
  • 20% of people go ahead
  • 100 x £20 = £2000 per month

That’s an annual revenue of £78,000 in the first year.

Look at the rule of 78 for subscription income.

Then there are add on products you could sell; plectrums, guitars, song books; anything guitar related.

Risks to starting an online guitar lesson business

As per Google Trends, there is a decline in interest in guitar lessons but don’t let that hinder you.

The right content with the right teacher will work.

I’ve taken a screenshot of the estimated website traffic masterclass.com gets.

1 millions visitors a month.

At a 1% conversion rate that website is estimated to generate $900,000 a month.

I would imagine the revenue is split between the artist and the website.

Start up marketing strategy

You will need to invest fairly heavily compared to the other small business ideas I’ve proposed.

I would start by building up great website content and get links so you start generating organic traffic.

Offer a free lesson in exchange for the users’ email address to build up your prospect list.

Or have a coming soon page with an opt-in form.

This will ensure you don’t have to invest heavily in production and then no one purchases.

Customers first, content second.

Start up costs

  • Video producer and editor - this could range from £1500 to £10,000
  • E-commerce Teaching platform - Teachable is £99 a month
  • Design - you’ll need someone to design course graphics.
  • Written content to generate organic traffic
  • Backlink work

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Start a handyman business or website

Recently IKEA purchased a company called Task Rabbit to enable customers to hire handy people to assemble the furniture they purchased.

I once assembled a table and chairs purchased from IKEA; it’s not fun.

Looking at the following research and questions people type into Google, you can see that furniture assemble isn’t the only problem people have.

There’s a chap on Facebook starting a business for ex army and military people seeking careers.

If you are a very pragmatic person these keywords could be the fuel to starting a handyman business or website.

how to unblock a toilet - 7100 searches

how to bleed a radiator - 6800 searches

how to bleed radiators - 4400 searches

how to change a tap washer - 1600 searches

how to get rid of mould - 1700 searches

how to get rid of damp - 1100 searches

how to stop condensation - 1100 searches

I would start with a basic WordPress website and get your content written and created to get some traction in the search engines.

Then as traffic builds up you will find out if you get business enquiries or not.

The alternative business model, provided you build up enough website traffic, is to offer other websites guest posts or links in exchange for a fee.

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Start a grass or home improvement business

People pay good money for a new garden, patio or decking to enhance their money.

When I reviewed these search queries, it would appear people are seeking to learn how to do these tasks themselves; perhaps to save money.

how to lay artificial grass - 5200 searches

how to lay turf - 3800 searches

how to lay a patio - 3900 searches

how to lay slabs - 1600 searches

how to lay astroturf - 1100 searches

how to lay decking - 2600 searches

A friend of a friend sells astroturf and that’s a very prosperous business to be in; especially in the south of England.

You have 3 business model choices with these opportunities:

  • Set up a blog with guides and sell other companies backlinks or guest posts
  • Set up website with these guides and offer your services to do this word.
  • Set up an e-commerce website and sell these products; perhaps on a drop shipping basis.

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Curtain business start up

I was approached by a consultant for a curtain company in the summer to re-develop their website.

The website was getting zero organic traffic.

how to measure curtains - 4800 searches

how to measure for curtains - 3300 searches

When you think about the intention behind these 2 searches, you would imagine a person is considering new curtains for their home.

The barrier to entry to the curtain business are low and the key to starting is getting customers.

It’s not difficult to find product suppliers.

So these 2 search queries could be the catalyst to creating content when you start your new curtain website.

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Start a career advice business

There’s been a huge surge in recruitment businesses being set up.I guess the barriers to setting up are low.

Recruitment consultants are under a lot of pressure to deliver results for their company so it’s no surprise consultants go out on their own.

I’ve pulled together some content ideas for anyone starting a recruitment business or starting a career advice business.

how to end a cover letter - 2800 searches

how to hand in your notice - 1100 searches

how to ask for a pay rise - 1300 searches

how to get ahead in advertising - 1100 searches

how to become a childminder - 1400 searches

I know for a fact, having a recruitment business client, this this type of helpful content does generate website traffic and people registering for interested jobs.

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Start an accountancy or legal practice

With thousands of students graduating in accountancy and law each year some times getting your first foot on the ladder can be difficult.

So why not turn your expertise into valuable website content and attract your own clients.

There’s huge scope for opportunity here with these keywords.

Most existing accountancy and legal practices are too busy serving existing clients to create this type of content.

how to register a business - 3100 searches

how to buy shares - 4000 searches

how to work out vat - 1700 searches

how to pay corporation tax - 1700 searches

how to set up a limited company - 1700 searches

how to buy shares uk - 1400 searches

how to avoid inheritance tax - 1100 searches

how to find out who owns land - 1400 searches

how much do I need to retire - 1200 searches

Providing answers to these questions will not result in people bypassing you and doing this work themselves.

They are more likely to use your expertise to ensure the work is doing correctly.

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Start a nail or beauty business

My ex wife start a nail technician business a few years ago.

She got a partial grant to fund her training and I created her logo, website and social channels.

Most of her business comes from Facebook as she lost interest in her website.

However when you look at the search volume of these queries, I believe there’s a great opportunity to still use Google to generate new business.

how to remove acrylic nails - 2400 searches

how to remove gel nails - 2100 searches

how to remove gel nail polish - 1300 searches

how to strengthen nails - 1100 searches

how to do gel nails - 700 searches

how to remove false nails - 600 searches

how to whiten nails - 300 searches

When a woman makes a search like these she’s looking to remove nail polish in order to get her nails re-done.

So that’s why you should create this type of content if you start a beauty or nail business with your services built around the content.

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Start a carpet or flooring business

I mentioned in another business ideas that ex military and army people found it difficult to get civilian careers.

how to lay laminate flooring - 4900 searches

how to fit a carpet - 1300 searches

how to fit laminate flooring - 1000 searches

how to lay vinyl flooring - 1100 searches

The skills required to lay and fit carpet and flooring are crucial to every homeowner and home improvement business.

Creating website content or videos like these would generate a good volume of website traffic.

There are different business models you could pursue.

  • Let the customer purchase the materials, you fit and lay.
  • You could pull together a directory of fitters around the UK and charge them.

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Video of these small business ideas

Here's a 40 plus minute of these ideas. The video description has quick links to each video.

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28 Ecommerce business ideas

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Before I outline these 28 e-commerce business ideas I have researched, I want to tell you a little story.

I was talking to my parents last weekend about the business they started in the late 70’s.

My father already had a family electrical and plumbing business but the other directors would not buy into his expansion ideas.

So my mum and dad decided to set up a shop in another town with my mum running the business.

Back in my parents era, and even up until the year 2000, to source products you would either have to go to a UK trade show or spend a fortune traveling to China or Hong Kong to visit production factories.

My parents found light fittings and sold them from their high street shop.

By all accounts they did really well until chain stores such as B&Q prospered and they could sell at lower prices through their bulk purchasing power.

My second sales and marketing job in the early 90s was to manage 12 European distributors and sell them more product.

I was the middle man between the factory in China, our UK office and our European distributors.

Distributors were presented with samples of the new product range in August.

Customers (distributors) had to place bulk orders before the end of November with a letter of credit to show they had proof of funds.

Products were made and shipped in March for April delivery.

With a letter of credit, your bank were basically hanging onto your money for 90 to 120 days and they guaranteed the factory’s bank the money would be transferred upon proof of delivery.

Today, entrepreneurs go to Alibaba, find a manufacturer, order a sample, have the product customised and then goods can be shipped when an order is placed.

The communication process and lead times have shrunk dramatically.

So, I have decided to identify some e-commerce business ideas based on keyword research I’ve done.

Here’s an outline of the process I would follow today.

  • Go to Alibaba.com and do a search for the product.
  • Find a supplier with a low minimum quantity.
  • Now check that they can customise the products with your branding or preferred colours.
  • Buy some samples and test them out; for clothing, put them in a washing machine for 7 straight days.
  • You will need to factor in printing and branding plate costs.
  • Then you need to calculate your landed cost.
  • The cost per product you see on Alibaba is not the cost to bring the product in the UK.
  • You have shipping costs, customs and duties costs, docking fees and payment transfer costs.

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One word of caution.

I have a client that’s had problems sourcing products from the Far East; poor sample quality.

Sourcing products internationally and running an ecommerce business is not a quick fix business model.

  • Enter the FOB Product Cost from Aliba eg: $2
  • Enter number of units you will buy eg: 3000
  • Enter product page eg: 1.3 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $1365
  • Dock Fees: $250
  • Ground Fees: $975
  • Customs Duties: $300
  • Total Cost: $2935
  • Estimated Cost Per Unit: $2.98
  • Estimated Cost per unit in Sterling = £2.26

Now you need to do your research and find out what prices competitors are selling at.

Pop your keyword into Amazon.

Look I found these.

  • £14
  • £16
  • £16
  • £13

Your rule of thumb in marking up your cost price to retail price is 3 times.

So cost is £2.26 x 3 = £6.78 then add 20% for VAT = £8.13

Your markup has to cover your margin, cost of selling, storing, wastage and other operational expenses.

Let’s start with one of the keyword opportunities I found.

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Start ladies footwear business

Woohoo ! slippers for women.

Mums and wives just love their slippers and make ideal presents and gifts.

Country: UK

Keyword phrase: slippers for women

Organic searches per month: 5300

Keyword Difficulty : 2

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 53

Competition: peacocks.co.uk

Organic Traffic Per Month: 2164

So there’s 5300 searches a month in the UK and the keyword difficulty is very low; 2.

In other words, if you can create a very relevant page about slippers for women, better than currently ranked pages, and earn 2 or 3 links to this page you have a good chance of breaking into the top 10 in Google.

Looking at the top 10 results.

The weakest website ranking for slippers for women gets 2164 organic visits per month.

So let’s assume we can outrank that site and get 2164 organic visits per month.

Now let’s assume 2% of the visitors to this page will buy.

That’s 43 sales per month.

Selling ladies slippers is not going to make you a fortune but it will help you to set a realistic expectation of what stock volume to order.

You would probably only need to order around 600 items from the manufacturer; instead of the 3000 entered in the estimation about.

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Start headphones business

So apparently this type of headphone is very popular and is used for those with a hearing impairment.

Depending on the data source, between 9 and 11 million people in the UK have hearing difficulties and yet they still need to make phone calls, listen to music, watch Netflix on their phone or tablet.

So, a good market size and a good problem these products can help with.

Country: UK

Keyword phrase: bone conduction headphones

Organic searches per month: 4000

Keyword Difficulty : 16

Backlinks to rank in top 10: 16

Domain Rating of weakest site in top 10: 49

Competition: aftershokz.co.uk

Organic Traffic Per Month: 1039

  • Enter the FOB Product Cost from Aliba eg: $7  
  • Enter number of units you will buy eg: 300
  • Enter product page eg: 0.28 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $504
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $105
  • Total Cost: $654
  • Estimated Cost Per Unit: $9.18
  • Estimated Cost per unit in Sterling = £6.95

These headphones are £40 - to £45

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Sell computers and tablets

You could either import directly, drop ship or sell tablets on a marketing affiliate basis.

But be warned, the margins in technology aren’t that great.

Country: UK

Keyword phrase: cheap android tablet

Organic searches per month: 2500

Keyword Difficulty : 18

Backlinks to rank in top 10: 18

Domain Rating of weakest site in top 10: 59

Competition: hotdealsuk.com

Organic Traffic Per Month: 409

  • Enter the FOB Product Cost from Aliba eg: $145
  • Enter number of units you will buy eg: 30
  • Enter product page eg: 1.29 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $232
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $217
  • Total Cost: $494
  • Estimated Cost Per Unit: $161.49
  • Estimated Cost per unit in Sterling = £113.20

These tablets are £119.99 

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Start a mobile phone business

This is a mobile phone I’ve never heard of.

Again, not much margin in technology.

I think there is a large market for non Apple phones.

My mobile phone bill each month is over £120 and that’s because my phone provider is subsidising the cost of an iPhone for my son and I.

Country: UK

Keyword phrase: outkitel k6000 pro

Organic searches per month: 3100

Keyword Difficulty : 4

Backlinks to rank in top 10: 4

Domain Rating of weakest site in top 10: 58

Competition: techadvisor.co.uk

Organic Traffic Per Month: 1396

  • Enter the FOB Product Cost from Aliba eg: $125
  • Enter number of units you will buy eg: 300
  • Enter product page eg: 1.16 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $121
  • Dock Fees: $250
  • Ground Fees: $86
  • Customs Duties: $1875
  • Total Cost: $2378
  • Estimated Cost Per Unit: $132

Estimated Cost per unit in Sterling = £99.90

These ones are £136.99

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Start home improvement products business

Yes we are all clumsy with shower doors and these little rollers would need to be included as part of an overall online store.

There’s great margin in products like these.

Country: UK

Keyword phrase: shower door rollers

Organic searches per month: 3000

Keyword Difficulty : 0

Backlinks to rank in top 10: 1

Domain Rating of weakest site in top 10: 58

Competition: theshowerseal.co.uk

Organic Traffic Per Month: 611

  • Enter the FOB Product Cost from Aliba eg: $1  
  • Enter number of units you will buy eg: 600
  • Enter product page eg: 0.01 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $100
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $30
  • Total Cost: $175
  • Estimated Cost Per Unit: $1.29
  • Estimated Cost per unit in Sterling = £0.98

These ones are £9.50

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Start a fitness products business

I see lots of joggers running with water bottles as I do my 3 daily walks.

From my observations, I’d say the market is female joggers so the designs are crucial if these are the types of products you are going to source.

Decent margins and products that are probably suited to an existing ecommerce store.

Country: UK

Keyword phrase: fruit infuser water bottle

Organic searches per month: 2500

Keyword Difficulty : 0

Backlinks to rank in top 10: 1

Domain Rating of weakest site in top 10: 45

Competition: fitnessmusthaves.com

Organic Traffic Per Month: 408

  • Enter the FOB Product Cost from Aliba eg: $2.50
  • Enter number of units you will buy eg: 1000
  • Enter product page eg: 0.53 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $185.50
  • Dock Fees: $250
  • Ground Fees: $132
  • Customs Duties: $125
  • Total Cost: $739
  • Estimated Cost Per Unit: $3.24
  • Estimated Cost per unit in Sterling = £2.45

These bottles are £7.99

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Start a kids ecommerce store

What boy does not want an electric car?

This product makes an ideal birthday or Christmas present for the young ones.

Decent margin, double your cost but car brand name is going to be important in the purchase selection.

One variation on car brand name would be to tap into licensing characters that kids love and may the licence holders a royalty per sale.

Country: UK

Keyword phrase: kids electric car

Organic searches per month: 2300

Keyword Difficulty : 1

Backlinks to rank in top 10: 1

Domain Rating of weakest site in top 10: 43

Competition: kidselectricscars.co.uk

Organic Traffic Per Month: 1036

  • Enter the FOB Product Cost from Aliba eg: $82  
  • Enter number of units you will buy eg: 100
  • Enter product page eg: 47 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $1645
  • Dock Fees: $250
  • Ground Fees: $2000
  • Customs Duties: $410
  • Total Cost: $4350
  • Estimated Cost Per Unit: $125.50
  • Estimated Cost per unit in Sterling = £95

These cars are £199

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Start a scooter ecommerce business

I’m not sure about the mindset of adults wanting an electric scooter but there is obviously demand for the product.

Country: UK

Keyword phrase: electric scooter for adults

Organic searches per month: 2300

Keyword Difficulty : 1

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 47

Competition: scootr.co.uk

Organic Traffic Per Month: 444

  • Enter the FOB Product Cost from Aliba eg: $22.50
  • Enter number of units you will buy eg: 300
  • Enter product page eg: 47 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $1272
  • Dock Fees: $250
  • Ground Fees: $909
  • Customs Duties: $337
  • Total Cost: 2814
  • Estimated Cost Per Unit: $31.88
  • Estimated Cost per unit in Sterling = £24.13

These ones are between £139 and £228

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Sell scooters online

These types of scooters are geared towards kids and I’ve seen these products being used.

The base of the scooter separates so that each foot has it’s own platform.

Country: UK

Keyword phrase: 3 wheel scooter

Organic searches per month: 2200

Keyword Difficulty : 0

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 52

Competition: peugotscooters.co.uk

Organic Traffic Per Month: 856

  • Enter the FOB Product Cost from Aliba eg: $10
  • Enter number of units you will buy eg: 100
  • Enter product page eg: 47 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $364
  • Dock Fees: $250
  • Ground Fees: $260
  • Customs Duties: $60
  • Total Cost: 969
  • Estimated Cost Per Unit: $19.69
  • Estimated Cost per unit in Sterling = £14.90

This one from Argos is £49.99

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Start a bedding business

These are obviously larger products to import from overseas but the search volume and organic clicks are high.

I was approached earlier this year to do some keyword research for a prospective customer who launched an ecommerce affiliate store.

There’s fairly good margin in this product line and a large market.

I think you would need to decide if you are going to source adult or kids beds and importing a sample would be fairly expensive and require testing.

Country: UK

Keyword phrase: cheap single beds

Organic searches per month: 2200

Keyword Difficulty : 0

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 55

Competition: bmstores.co.uk

Organic Traffic Per Month: 2832

  • Enter the FOB Product Cost from Aliba eg: $10
  • Enter number of units you will buy eg: 100
  • Enter product page eg: 47 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $364
  • Dock Fees: $250
  • Ground Fees: $260
  • Customs Duties: $60
  • Total Cost: 969
  • Estimated Cost Per Unit: $19.69
  • Estimated Cost per unit in Sterling = £14.90

This one from Argos is £49.99

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Start a baby product business

There’s around 700-800 thousand births per year in the UK and the market for this product is for pre walking infants.

Parents and grandparents are the market and there’s a reasonably good margin importing this type of product.

You’re going to have to test this product thoroughly and adhere to stringent safety regulations as well.

Country: UK

Keyword phrase: baby bouncer chair

Organic searches per month: 2100

Keyword Difficulty : 1

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 57

Competition: kiddicar.com

Organic Traffic Per Month: 1121

  • Enter the FOB Product Cost from Aliba eg: $18
  • Enter number of units you will buy eg: 100
  • Enter product page eg: 7.6 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $266
  • Dock Fees: $250
  • Ground Fees: $190
  • Customs Duties: $90
  • Total Cost: $841
  • Estimated Cost Per Unit: $26.41
  • Estimated Cost per unit in Sterling = £19.99 

This one from Toys R Us is £39.99

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Sell mobile phone accessories

A nice little product as an add on to an existing electronics or technology retailer.

I’ve never seen anyone using a product like this before so I’d suggest you do your due diligence and do some informal secondary research of your own to see if this is an emerging product or not.

Country: UK

Keyword phrase: solar phone charger

Organic searches per month: 2100

Keyword Difficulty : 10

Backlinks to rank in top 10: 11

Domain Rating of weakest site in top 10: 45

Competition: powerbee.co.uk

Organic Traffic Per Month: 488

  • Enter the FOB Product Cost from Aliba eg: $8  
  • Enter number of units you will buy eg: 200
  • Enter product page eg: 0.59 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $708
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $80
  • Total Cost: $833
  • Estimated Cost Per Unit: $12.17
  • Estimated Cost per unit in Sterling = £9.21

This one from Currys - £24.99

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Start a car parts business

I’m not a car person, I just look for opportunities so you’d need to do your own research with car owners or car garages to find out what kind of wheels they use or to find any issues or opportunities they have.

You’ll need to look at compatibility with UK cars and wheels sizes and investigate any safety regulations.

Country: UK

Keyword phrase: cheap alloy wheels

Organic searches per month: 2000

Keyword Difficulty : 9

Backlinks to rank in top 10: 10

Domain Rating of weakest site in top 10: 47

Competition: wheelbasealloys.com

Organic Traffic Per Month: 1541

  • Enter the FOB Product Cost from Aliba eg: $8
  • Enter number of units you will buy eg: 200
  • Enter product page eg: 0.59 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $708
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $80
  • Total Cost: $833
  • Estimated Cost Per Unit: $12.17
  • Estimated Cost per unit in Sterling = £9.21

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Sell cctv systems

I mentioned CCTV opportunities in my business ideas post.

This is a small niche opportunities; again an add on to existing technology retail business.

The market would appear to be the DIY enthusiast who wants to install CCTV themselves at home.

Country: UK

Keyword phrase: wireless cctv system

Organic searches per month: 2000

Keyword Difficulty : 3

Backlinks to rank in top 10: 4

Domain Rating of weakest site in top 10: 55

Competition: cctvcamerapros.com

Organic Traffic Per Month: 309

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Start a specialist footwear business

Hardly surprising that ladies clothing products generate a lot of search volume.

I’m not one for fashion so you’re going to have to do your diligence with sourcing products and really knowing your market.

Typically there is good margin in fashion and clothing so you could probably find over the knee boots at a lower cost and better design than I’ve researched.

Country: UK

Keyword phrase: over the knee boots

Organic searches per month: 13000

Keyword Difficulty : 6

Backlinks to rank in top 10: 7

Domain Rating of weakest site in top 10: 51

Competition: misspap.co.uk

Organic Traffic Per Month: 2419

  • Enter the FOB Product Cost from Aliba eg: $25  
  • Enter number of units you will buy eg: 500
  • Enter product page eg: 2.5 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $437
  • Dock Fees: $250
  • Ground Fees: $312
  • Customs Duties: $625
  • Total Cost: $1670
  • Estimated Cost Per Unit: $28.34
  • Estimated Cost per unit in Sterling = £21.45

This one from Argos is £36

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Sell football boots online

I thought the search volume would be greater than this but I suppose football participation isn’t as high as it used to be.

Your market will be 20 and 30 something men that play football in the evenings and weekends or kids.

You’ve going to have to source and create a really great design and interesting features if you’re going to compete against the major sports brands.

I’d go for the under 10’s age group as kids will grow out of boots very quickly giving you the potential for repeat customers as they grow out their old boots.

Country: UK

Keyword phrase: cheap football boots

Organic searches per month: 5500

Keyword Difficulty : 5

Backlinks to rank in top 10: 6

Domain Rating of weakest site in top 10: 50

Competition: lovellsoccer.co.uk

Organic Traffic Per Month: 702

  • Enter the FOB Product Cost from Aliba eg: $10.50
  • Enter number of units you will buy eg: 600
  • Enter product page eg: 2.57 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $525
  • Dock Fees: $250
  • Ground Fees: $375
  • Customs Duties: $318
  • Total Cost: $1513
  • Estimated Cost Per Unit: $13.12
  • Estimated Cost per unit in Sterling = £9.93

This one from Argos is £14.99

Tight on margin !

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Start a paving business

This is an interesting opportunity with good search volume and clicks to capitalise upon.

A very heavy product to import from the Far East so I would imagine slabs would be made from concrete you import or source and then product in the UK.

Country: UK

Keyword phrase: cheap paving slabs

Organic searches per month: 5400

Keyword Difficulty : 4

Backlinks to rank in top 10: 5

Domain Rating of weakest site in top 10: 41

Competition: clearancepaving.co.uk

Organic Traffic Per Month: 1465

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Start a flooring business

Good search volume with a very high level of clicks.

That tells me that people are visiting a lot of websites to find the products they are looking for.

I’ve purchased laminate flooring in the past and whilst you want cheap you really want durable, long lasting that doesn’t chip or break.

Flooring is sold on a per metre squared basis so this is an opportunity for someone with a lot of DIY or industry experience.

Country: UK

Keyword phrase: cheap laminate flooring

Organic searches per month: 6000

Keyword Difficulty : 7

Backlinks to rank in top 10: 8

Domain Rating of weakest site in top 10: 46

Competition: woodfloorwarehouse.co.uk

Organic Traffic Per Month: 4025

  • Enter the FOB Product Cost from Aliba eg: $5  
  • Enter number of units you will buy eg: 2000
  • Enter product page eg: 1.5 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $1050
  • Dock Fees: $250
  • Ground Fees: $750
  • Customs Duties: $500
  • Total Cost: $2595
  • Estimated Cost Per Unit: $6.3
  • Estimated Cost per unit in Sterling = £5 per sq metre

Pop your keyword into Amazon.

This product is priced at £14.99 per metre squared.

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Sell garden furniture

This is a product category search query as there are lots of different garden furniture items such as tables, chairs and beds and patio furniture.

This is keyword opportunity is a good starting point but will require additional research into specific products.

Also some of these products I’ve mentioned could be expensive to import so perhaps consider this opportunity as part of an affiliate website.

Write a power page about the top 20 pieces of garden furniture for summer.

Country: UK

Keyword phrase: cheap garden furniture

Organic searches per month: 4500

Keyword Difficulty : 10

Backlinks to rank in top 10: 11

Domain Rating of weakest site in top 10: 49

Competition: qdstores.co.uk

Organic Traffic Per Month: 1687

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Start a garden shed business

So when you’ve used the garage for your car or converted the garage into a 5th bedroom or office then you need somewhere to store your lawn mower and bikes.

Again, heavy products to import so I’ve investigate different manufacturers in southern Europe or the middle east.

Alternatively, use this opportunity for an affiliate marketing website and de-risk investing in sourcing heavily products.

Country: UK

Keyword phrase: cheap garden sheds

Organic searches per month: 2700

Keyword Difficulty : 1

Backlinks to rank in top 10: 2

Domain Rating of weakest site in top 10: 49

Competition: sheds.co.uk

Organic Traffic Per Month: 2776

Service Business Ideas

These keyword opportunities are more suited to service orientated businesses.

You import products that are used as part of service you offer.

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Start a bouncy castle business

One of my best mates had a bouncy castle side business in the early 90’s to supplement his day job.

And by all accounts the business was very successful.

The people making a search for this may be kids fun centre owners, operate an entertainment business or wealthy parents seeking a permanent bouncy castle.

There was an advert on Facebook today with a company selling bouncy castles for your garden in the design of a pub ! How cool.

There have been a few human disasters pertaining to bouncy castles so red tape will be huge as safety is paramount.

Country: UK

Keyword phrase: bouncy castle for sale

Organic searches per month: 2100

Keyword Difficulty : 5

Backlinks to rank in top 10: 6

Domain Rating of weakest site in top 10: 49

Competition: duplay.co.uk

Organic Traffic Per Month: 1067

  • Enter the FOB Product Cost from Aliba eg: $1000  
  • Enter number of units you will buy eg: 4
  • Enter product page eg: 44 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Air
  • Wire Transfer Cost: $45
  • Shipping Cost: $1056
  • Dock Fees: $0
  • Ground Fees: $0
  • Customs Duties: $200
  • Total Cost: $1301
  • Estimated Cost Per Unit: $1325
  • Estimated Cost per unit in Sterling = £1003
  • Factor in printing
  • Maintenance
  • Labour, seasonal costs
  • Wear and tear

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Start a cement mixing hire business

A friend of a friend owned a sand quarry and was very successful renting out everything you need to mix cement to property developers and builders.

The cement and mixer would be delivered on site for the paid duration and taken away.

I looked at cement mixer prices on Alibaba but you would be better to look at all sources such as eBay.

Country: UK

Keyword phrase: cement mixer hire

Organic searches per month: 2000

Keyword Difficulty : 0

Backlinks to rank in top 10: 1

Domain Rating of weakest site in top 10: 55

Competition: hirestation.co.uk

Organic Traffic Per Month: 316

  • Enter the FOB Product Cost from Aliba eg: $4000
  • Enter number of units you will buy eg: 2
  • Enter product page eg: 4100 lbs
  • Duty rate eg: 5%
  • Best Shipping Method: Sea
  • Wire Transfer Cost: $45
  • Shipping Cost: $2000
  • Dock Fees: $250
  • Ground Fees: $2000
  • Customs Duties: $400
  • Total Cost: $4695
  • Estimated Cost Per Unit: $6347
  • Estimated Cost per unit in Sterling = £4805

This one from eBay.

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Affiliate Website Business Ideas

I’ve previously mentioned affiliate marketing which is a very successful business model.

Low setup costs with minimal risks.

Based on my keyword research here are some products and ideas for all you affiliate marketers.

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Start affiliate marketing tablets website

I mentioned earlier margins in technology products aren’t great.

In addition, new technologies emerge quickly and old ones dies fast so committing money to stock is risky.

A walk around a few technology stores will be part of your research into choosing a 10 inch tablet.

Find an audience for tablets to write for; for example the 5 best 10 inch tablets for students.

Country: UK

Keyword phrase: best 10 inch tablet

Organic searches per month: 7700

Keyword Difficulty : 10

Backlinks to rank in top 10: 10

Domain Rating of weakest site in top 10: 40

Competition: TableUnderbudget.com

Organic Traffic Per Month: 1088

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Start affiliate pc website

If you google ‘all in one pc’ the top results are littered with shopping results and ecommerce pages.

This is basically a cheaper PC alternative to an iMac.

This could be your angle; compare and contrast an iMac with an all in one PC.

Then find 10 PCs and write about their features and benefits and who each one is ideal for.

When I read guides like these I want someone really knowledge to recommend a product in their summary.

Country: UK

Keyword phrase: all in one pc

Organic searches per month: 15000

Keyword Difficulty : 3

Backlinks to rank in top 10: 4

Domain Rating of weakest site in top 10: 61

Competition: ebuyer.com

Organic Traffic Per Month: 1538

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Start affiliate washing machines website

My father once told me that the family business had a contract to repair washing machines; hard to believe in 2018.

Today electrical products are cheaper to replace than repair.

Get yourself into PC World or Curry’s and start researching washing machines.

There’s some innovation in this product category so it’s not an entirely boring topic to write about in affiliate marketing.

I would also focus my efforts on finding out how long these machines last.

Contact the manufacturers on social media or speak to the retail staff. Why ?

Well I’ve a good friend who runs a laundry business and the number one source of his business is people who have too much washing or their machine has broken !

Country: UK

Keyword phrase: cheap washing machines

Organic searches per month: 9700

Keyword Difficulty : 8

Backlinks to rank in top 10: 9

Domain Rating of weakest site in top 10: 46

Competition: sonicdirect.co.uk

Organic Traffic Per Month: 1117

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Start affiliate beds website

My father once told me that the family business had a contra

There has to be more places to buy a sofa bed than Ikea !

The idea is to find a unique angle to write a review about sofa beds.

There's a page called the Sofa Bed For The Epically Lazy; now that's how to grab some attention.

And this page has 30,000 share on Pinterest; not bad eh ?

Country: UK

Keyword phrase: cheap sofa beds

Organic searches per month: 5200

Keyword Difficulty : 5

Backlinks to rank in top 10: 6

Domain Rating of weakest site in top 10: 45

Competition: crazypricebeds.co.uk

Organic Traffic Per Month: 1267

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Start affiliate furniture website

For an affiliate website there are so many angles to this opportunity.

My suggestion would be to write a guide to buying cheap furniture for your first time home buyers.

Alternatively, a guide to cheap furniture for a teenagers room.

Country: UK

Keyword phrase: cheap furniture uk

Organic searches per month: 4300

Keyword Difficulty : 7

Backlinks to rank in top 10: 8

Domain Rating of weakest site in top 10: 45

Competition: hf4you.co.uk

Organic Traffic Per Month: 1285

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Start affiliate white goods website

The choice of fridge freezers is overwhelming, so there’s what I would do.

Go into an chain of electrical stores and pretend to be interested in buying a fridge freezer.

The sales guys are the most knowledgeable on products and will tell you the features and benefits of different models.

Turn on your iPhone voice recorder and record the conversations then transcribe the notes.

Then get the sales guys to recommend a fridge freezer at different price points.

I know this strategy is a little devious but I’m a capitalist !

Country: UK

Keyword phrase: cheap fridge freezers

Organic searches per month: 3900

Keyword Difficulty : 8

Backlinks to rank in top 10: 9

Domain Rating of weakest site in top 10: 45

Competition: hf4you.co.uk

Organic Traffic Per Month: 1285

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Start a gardens affiliate website

As I mentioned above, this is a product category search and I would investigate if this company has an affiliate deal.

In saying that, create a guide to buying garden furniture or create an enhanced list post of the top 20 garden furniture items on a small budget.

Country: UK

Keyword phrase: b&m garden furniture

Organic searches per month: 4200

Keyword Difficulty : 4

Backlinks to rank in top 10: 4

Domain Rating of weakest site in top 10: 53

Competition: homebargains.co.uk

Organic Traffic Per Month: 564

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Summarising these 48 business ideas

Unlike other lists of small businesses to start, these ideas are based up with keyword and competitive research.

You need to provide better website content to outrank your competitors and you need to earn highly authoritative links to boost your positions.

The start up costs I've provided are best estimates and the web based costs depend on you know what you are doing; they don't include any consulting costs.

The forecasts and estimates are just that; you won't know until you commit.

I've also compiled a list of 75 website ideas by analysing pages from websites that get a high level of organic traffic; try those ideas to get started.

Best of luck; any questions leave a comment or get in touch.

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