Infographics and Visual Communications
Fraser McCulloch - Monday, June 27, 2016
This is an updated and easier to read version of an article written by BillionDollarGraphics.com that no longer exists.
We are heavily influenced by images; nothing new there.
Images affect what we do, how we feel, and who we are.
We process visuals 60,000 times faster than text.
That’s according to research by the 3M Corporation; although I’ve been hard pressed to actually find an actual source for this fact.
As you’ll read below it takes 13 milliseconds to process an image. Now multiple 13 milliseconds by 60,000 is 13 minutes.
If we read 3 words per second, then an 1890-word article, the average word count for a page one ranking in Google, would take around 10 minutes to read.
No wonder TL: DR (too long did not read) is such a phenomenon when one can communicate an idea in 13 milliseconds.
In terms of communication, the written word is a fairly new thing.
Due to millions of years of evolution, we are wired to respond differently to images than text. (1)
People think using pictures.
The media theorist, John Berger, wrote in his book Ways of Seeing (Penguin Books, 1972), "Seeing comes before words.
The child looks and recognizes before it can speak."
Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and writer of several books and papers on visual literacy, said, "...unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.
The rise of infographic software solutions aim communication with pictures, here are some notable software solutions.
Canva.com - this is the solution I used the most for all my blog posts
Piktochart.com - I used the free version of Piktochart when I need to represent spreadsheet data easily in an infographic
pablo.buffer.com - I see Pablo appearing every time I use Buffer
https://spark.adobe.com - I tried Adobe Spark once but like very one else the first image contained their watermark that put me off. I remain loyal to Canva.
ripl.com - Not infographic software but software animated gifs for creating on your phone and sharing socially.
In One Ear and Out the Other
Words are processed by our short-term memory where we can only retain about 7 bits of information (plus or minus 2).
This is why, by the way, that we have 7-digit phone numbers.
Mobile phone numbers in the UK contain 10 digits; no wonder I can only remember my own phone number and nobody else’s.
Images, on the other hand, go directly into long-term memory where they are indelibly etched."
Therefore, it is not surprising that it is much easier to show a circle than describe it.
When it comes to quick, clear communication, visuals trump text almost every time.
Presented with the following textual and visual information, would you pet this dog?
The very same visual elements that we are drawn to and so quickly absorb not only communicate data more efficiently and effectively but also affect us emotionally.
Explaining Design to A 4 Year Old
Dean Vipond in his excellent Medium post explained that “he uses colours, letters and pictures to help people understand things”.
Here’s a picture of kitchen sink taps. Which one is the hot water tap and which one is the cold water tap?
I don’t know either because the tap designer poorly designed them and placed the signage in the wrong place.
Dean Vipond asked 4-year-old children which tap is the hot water on?
The red one.
We use red to mean ‘hot’ because it reminds us thing of hot things.
"Seeing is believing" is mostly true.
Of course, we know that what we see can be manipulated but the point is that visuals are persuasive.
The Stanford Persuasive Technology Lab asked 2,440 participants how they evaluated the credibility of web sites they were shown.
Almost half (46.1%) said that the Web site's design look was the number one criterion for discerning the credibility of the presented material.
In The Blink of an Eye
The human brain can process images in as little as 13 milliseconds according to MIT scientists.
If you have ever tried to measure your reactions, the average is around 215 milliseconds, to click a red box turning green, you’ll get some idea of how fast the brain is processing an image at 13 milliseconds.
At 45 MPH You Have 3 Seconds on a Billboard
With a car travelling at 45 mph the advertiser has around 3 seconds to communicate its message.
Hence follow the rules of billboard advertising and keep it really simple.
Never Judge a Netflix Movie by It’s Cover
But we do.
Through various studies, Netflix discovered their members looked at the artwork first and then decided whether to look at additional information.
Selecting the best artwork has improved the Netflix product experience.
Netflix are able to help their members find and enjoy titles faster.
If you want to read a story about the wrong book cover image for the author’s intended audience, read Steven Pressfield’s blog post.
Tweets with Photos Get More Engagement
If you’ve ever stood on a busy train and looked down at a seated passenger on their phone you’ll see them flick through posts on a social network.
Twitter state that ‘tweets with photos get 313% more engagement”.
I don’t have the research to prove it, but in my opinion, people on Facebook will like or comment of a photograph of me or my son or a photography of my golf course more often than a post of a song or video I like or a random quote or comment.
Instagram is "full of awesome pictures by people and businesses" writes Erin Cordone of Legendary Social Media and that's "why visual is king".
Death by PowerPoint
In 1986, a 3M-sponsored study at the University of Minnesota School of Management found that presenters who use visual aids are 43% more effective in persuading audience members to take a desired course of action than presenters who don't use visuals.
However, there is the reverse side to using visual aids in presentations.
Death by PowerPoint, PowerPoint is the leading presentation software launched by Microsoft in 1990, is a phenomenon caused by the poor use of images and text in a slide presentation.
Seth Godin explains that most people use PowerPoint as a teleprompter as a way to cover their ass and not mess up a presentation instead of actually trying to influence the audience.
Seth has 6 rules for presenting
- No more than 6 words ever on a slide
- Only professionally purchased images
- No fancy effects or sound effects
- No slide print outs, give a hand-out at the end
- Use cue cards in your hand or laptop to keep you on track whilst the audience see your slides
Human communication has existed for about 30,000 years, text communication for 3,700 years
For the vast majority of mankind our communication hasn’t been by text.
The printed press started in the year 1450 and text, not graphics, were used and it was only recently, when printing costs reduced, that images were added to newspapers.
As newspaper readership has been in decline as the internet has grown so we have moved towards a culture using more visual literacy.
That change is backed by research from "(4) Gunther Kress is a Professor of English and Education at the School of Education, University of London.
As an example, Kress compares science textbooks from 1936 and 1988 showing that textbooks have progressed from a majority of text to a majority of graphics.(5)
The change isn't limited to textbooks and newspapers.
Think of Facebook, Twitter, Instagram, Snapchat and Pinterest all visual mediums and you can understand their growth and high rates of adoption from people who simply weren’t brought up with newspapers.
So, it would seem that our communication isn’t so much evolving, it’s simply reverting back to how it used to be; images.
Look at Signs, Instructions, Symbols and Icons
Do you know the names of these software products just by looking at their logo or icon ?
How about we add some text to the logos ?
Signs, maps, instructions, schematics, icons, symbols, and packaging sell products, warn of possible hazards, and give visual direction when words alone are not sufficient.
Images are found on Web sites, TV shows, appliances, and computers; in vehicles and books; and at museums, malls, restaurants, and grocery stores.
Images Do What Text Cannot
Graphic communication is more ubiquitous than ever before. Why?
Because graphics do what text alone cannot do. They quickly affect us both cognitively and emotionally:
Images help us understand and remember
Image are shortcuts that help us understand things and remember things.
Feel The Love - Images affect our emotions
Scientists in Finland did a study resulting in a body map that shows how emotions effect the body.
People were shown an image and asked to mark where in their body they felt increased or decreased activity.
photo courtesy of Care2.com
So you have different parts of the body responding to anger, fear, disgust, happiness, sadness, surprise, anxiety, love, depression, contempt, pride, shame and envy.
Mr. Rationale versus Mr. Intuitive
And this in turns brings us onto how emotions affect decision making.
Psychologists and behavioural economists have shown that our emotional decisions are neither irrational nor irresponsible.
Our conscious mind can only process 3 or 4 new pieces of information but Harvard Business School professor, Gerald Zaltman, says that 95% of our purchase decisions take place unconsciously.
The author, Michael D. Harris recommends this short rule of thumb: sell to Mr. Rational for simple sales, and Mr. Intuitive for complex sales.
So on highly complex sales like e-commerce solutions, sell to Mr Intuitive with ‘pretty pictures’ of his brand and leave the fine details until the end and the contract stage.
A fashion picture is never a picture of a dress - it’s a picture of the woman who wears it.’
On a sales trip to London to pitch to a fashion brand a couple of years ago I picked the eBook Fashion Brands - by Mark Tungate on the Kindle Store.
His quote on fashion was ‘A fashion picture is never a picture of a dress - it’s a picture of the woman who wears it.’
Look at the difference between 2 ecommerce stores; one that shows photographs of hats worn by a model and one showing the hats without a model.
Hiring a model and photographer and location is undoubtedly expensive but look around at all the top fashion ecommerce sites and look at their product photography.
Pretty Pictures Sell
My own experience seems to align with this rule of thumb.
About 10 years ago I was doing business development for an e-commerce company and we were invited to pitch a new e-commerce website for the Kickers brand.
The MD rollout out a 45-page PowerPoint presentation filled with all the functional specifications of his platform; much to our team’s annoyance.
The poor client and his team sat through a technical pitch for 90 minutes.
Upon leaving the meeting, the client, my contact, pulled the MD aside and told him never ever to pitch like that again.
“We just wanted to see pretty pictures”.
We are invited back again and this time we presented visual concepts.
Images affect our emotions, our emotions effect our decision making
So visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making.
If most of our decisions are based on relatively quick intuitional judgment and emotions, then how many decisions are influenced by visually appealing, easily digested graphics?
The answer is no secret to advertisers.
Billions of dollars are spent annually to find the right imagery to sell a product, service, or idea.
Consider how much the top brands spends on advertising to influence us.
Graphics help create "brand identity."
Canva are doing a great job with their design tutorials educating consumers how to use visual assets to build their brand like a professional.
Tutorials about learning consistent branding, what colours mean and how to use the right font and even how to build a set of brand guidelines within the platform.
The combination of graphics and words has a communicative power that neither singularly possesses.
"Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone."(12)
Without graphics, an idea may be lost in a sea of words.
Without words, a graphic may be lost to ambiguity.
Let me leave you with an example of my own to illustrate this point.
Here are some words - National Trans Communication Ltd
That name means nothing to 99.99999% of people reading this.
The logo is of a company you have not heard of nor know what they do.
Combine the logo image and words and now you know the name of the company and what they do (did).
How we communicate is evolving but I’d say images have a great future.
1. Stevenson Johnson, "Beauty and the Beastly PC, The Graphics on Your Screen Can Affect the Way You Feel—and Think," Discover Volume 25: Number 5 (May 2004): 20-21.
2. (Reworded but from) Jon Hanke, The Psychology of Presentation Visuals, www.presentations.com.
3. Duncan Davies, Diana Bathurst, and Robin Bathurst, The Telling Image The Changing Balance between Pictures and Words in a Technological Age. (Oxford: Clarendon Press, 1990).
4. M. Fitzgerald, "NAA Leaders Disagree Over Value Cyberspace," International Federation of Newspaper Publishers Research Association 128(12) (1995): 48-49.
5. "English at the Crossroads: Rethinking Curricula of Communication in the Context of a Turn to the Visual"
6. W.H. Levie and R. Lentz, "Effects of Text Illustrations: A Review of Research," Educational Communications and Technology Journal 30 (4) (1982): 195-232.
7. W.H. Levie and R. Lentz, "Effects of Text Illustrations: A Review of Research," Educational Communications and Technology Journal 30 (4) (1982): 195-232.
8. D. Bobrow and D. Norman, "Some Principles of Memory Schemata," (in D. Bobrow and A.Collins [eds.]), Representation and Understanding: Studies in Cognitive Science (New York: Academic Press, 1975), 131-149 and D. Rumelhart, "Schemata: The Building Blocks of Cognition," (in R.J. Spiro, B.C. Bruce and W.F. Brewer [eds.]), Theoretical Issues in Reading Comprehension (Hillsdale, New Jersey: Lawrence Erlbaum Associate, 1980), 33-58.
9. H. van Oostendorp, J. Preece and A.G. Arnold (guest editorial), "Designing Multimedia for Human Needs and Capabilities," Interacting with Computers Volume 12, Issue 1 (September 1999): 1-5.
10. Jayme A. Sokolow, "How Do Reviewers Really Evaluate Your Proposal? What the Cognitive Science of Heuristics Tells Us About Making Decisions," Journal of the Association of Proposal Management Professionals (Spring/Summer 2004): 34-50.
11. Jayme A. Sokolow, "How Do Reviewers Really Evaluate Your Proposal? What the Cognitive Science of Heuristics Tells Us About Making Decisions," Journal of the Association of Proposal Management Professionals (Spring/Summer 2004): 34-50.
12. J.R. Levin, A Transfer of Appropriate Processing Perspective of Pictures in Prose, (in H.Mandl and J.R. Levin [eds.]) Knowledge Acquisition from Text and Prose (Amsterdam: ElsevierScience Publishers, 1989).
Here are 247 Free Infographics
Did you know there are 247 Free Infographics from Canva, Venngage and Piktochart ?
Below I’ve selected and reviewed 50 of those infographics that can help communicate a key message.
It’s a scientific fact that we human beings can process an image faster than text.
I recently spent 10 minutes trying to explain to someone the location I found a pair of spectacles.
After 10 minutes of miscommunication, I pull up Google Maps and pointed to the location and the other person got the message in an instant.
In an earlier blog post I found that we process images 60,000 times faster than text.
Too Long, Did Not Read.
Ever tried reading 1890 words? Takes about 10 minutes.
Yet, one picture can paint 1000 words.
What is an Infographic?
It is information contained within a graphic.
What is the purpose of an infographic?
To communicate, educate, influence, change people’s feelings, thoughts and actions.
Strategy For A Great Infographic
Instead of diving straight into Canva, Vennage and Piktochart think about the following before you start.
- Who - who is this infographic aimed at?
- Why - why do I want to communicate? To educate, show off, sell, influence, scare, shock, make someone feel good etc
- What - what one message do I want to communicate?
- How - how am I going to make this, with what data sources, images, artwork.
- Where - where will they see the infographic and message? Remember different media and devices require different image sizes.
Keep It Simple Stupid
Aim to get one message across in your infographic.
Sean D’Souza’s uses the 5,4,3,2,1 approach when problem solving with a client.
What you do is ask the client to write down or tell you the top 5 issues they have.
Then you ask them to remove one issue.
You keep removing one issue until they are left with the one thing they absolutely must solve.
You can use this approach when planning your infographic.
Most infographics are too busy, have too many bar charts and graphs so boil it down to one thing and one thing only.
Steps I take to create an infographic
I have created a few infographics and have a tendency to want to just straight into a design or free template.
Here’s the process I used when I struggled with a recently infographic.
- Who? - I was targeting business owners with a website.
- Why ? They knew nothing about seo, backlinks or what their competitors are doing.
- What? The message I was trying to communicate was “more referring domains = more organic traffic”.
- How ? I had a data source from a big data company.
Raw data from big data, excel, company reports, sales reports, Google trends
I've created infographics before using Google Trends, 3rd party big data sources and even sales reports.
Use Proven Design Templates From Canva, PiktoChart and Vennage.
Don’t re-invent the wheel; use a proven design template.
I am going to show you a selection of free infographics however a subscription to these infographic providers will not break the bank if you want to access their premium infographics.
Those of us over 40 years of age were reared on a diet of daily newspapers so tapping into this style of infographic can capture the attention of the right audience in a professional and credible way.
Here's another newspaper style infographic but this one is used to communicate trends. Very adaptable and credible.
If you are looking to communicate the association between different elements this is a clear and concise infographic.
For example, I might use this one to show the association in the 3 bubbles between page quality, referring domains and domain rating that results in higher web traffic from Google.
Perhaps a good infographic for an accountant or financial advisor to demonstrate the 3 largest overheads in a business.
Easy to edit and customise and a good bar chart that helps communicate the 3 costly items.
This timeline infographic has a one word headline as the core message to communicate.
The secondary information is a timeline running vertically down the page making it easy to follow.
The background colour does not distract and compliments the text in red.
If I were to adapt this infographic I would not vary too much from the original; simply change the heading, icons and years.
Checklist For Winter Infographic
As I have a car garage client, I was drawn to this infographic.
I can see this being adapted to his business; Car Checklist For Winter.
I could change the 6 points to tyres, windscreens, oil, anti-freeze, heater, clothes and then he could add this to his Facebook page and send out by email to encourage his winter check up service.
Stress On Your Body Infographic
The colours are very striking for this bold infographic.
The core message is simple and singular - Stress.
The use of a positive and negative button is clever but I would adapt this to have the negative button on the left side and the positive button on the right.
I could imagine this infographic could be used by a company to promote “3 Best Products”
Change the At Work, At Home and At School to 3 products and use the sub text on the left to list 3 features and the 3 pieces of sub text on the right to list 3 benefits.
Secure Your Retirement Infographic
Not entirely sure this is an infographic but this one does drive home one core message; secure your retirement.
The image is fantastic; a dart board with a locked key supports the core message.
The secondary text, benefits now, is a great call to action along with a phone number and web address.
This is almost a newspaper advert.
Easy to adapt and why not borrow from newspaper advertising; they’ve been in existence longer than infographics.
Walking Your Dog At Midnight Infographic
The colour scheme matches the core message and that’s why this infographic effectively communicates.
The matching colour and message drawn you in and captures your attention resulting in you looking at the information.
The content of the infographic is a bit busy so if I were to re-use I would perhaps just focus on one of the 3 sections such as the 3 essentials for late night dog walking.
I would re-order the 3 icons, stack them vertically, make them larger and so they take up most of the infographic space.
Did You Know Infographic
Whilst this is a fairly long infographic you cannot help but be curious with a “Did You Know” headline.
That’s one core message that feeds your curiosity.
The 10 facts are laid out clearly making them easy to read.
The facts used in the infographic make great soundbites and quotes for influencers or journalists to quote and reference the business.
Getting Started Tutorial Infographic
Since I create alot of tutorials this infographic stands out as one that has been pre-designed for anyone to instantly customise and adapt.
Change the headlines, add in your 5 step tutorial points and add your graphics.
Phone Comparison Infographic
I studied marketing at university and the evaluation of alternatives is part of our decision making process.
So this product comparison infographic is a template for any marketers trying to communicate their product with an alternative.
I’ve a client with a product this would be perfect for.
I’d like to update their web page content, drop in a graphic like this and use it to educator buyers of the competing product; with the aim of converting or switching them to the client’s product.
4 Elements Infographic
I’ve used this infographic to educate my own clients about backlinks and organic traffic.
I re-arranged the bubbles.
I put the largest competitor in the largest bubble at the top and my client in the smallest bubble at the button.
I’ve looked around at how SEO consultants sell SEO services and I feel a simple size comparison of website traffic can jolt prospects into taking action.
Google Companies Infographic
This infographic works because alot of people are interested in Google.
I can envisage this infographic being adapted and used to educate users in any industry.
Replace the letters and text with terminology within an industry; although I would probably remove the icons to avoid confusion.
Multimodal Approach Infographic
I chose to feature this infographic because I had no idea about the subject matter; however the design is very simple and clear and would be easy to adapt.
Two simple bar charts contrast the black and white colours.
Lots of white space and very easy to read the bar charts.
How To Purge Your Wardrobe Infographic
I understand there is a successful book about cleaning and clutter which perhaps inspired this infographic.
Rather than a boring headline, the core message is designed with complimentary graphics.
This makes a boring subject more interesting.
The t-shirt and towel on the rail captures your attention and you can’t beat a “How To” message.
I could see this infographic being printed out for someone to actually use.
There’s also alot of thought put into the strategy to follow; so if you do adapt this infographic make sure you spend alot of time of your strategy and 4 steps.
Small Business Start Up Course Infographic
I’ve launched and sold my own training courses.
So whilst the stock photo in this one is very bland I reckon this infographic could be utilised very well by course creators.
The infographic tells you everything you would need to know about a training course.
A stronger headline and image could be supported by who this course is aimed at, the reason for taking the course, the kind of course, the course duration and the course outline.
A ’sneak peak’ piqued my interest and there’s a nice call to action “Sign Up Today”.
Chicago Investor Infographic
I am a sucker for a stronger powerful headline and this headline ticks that box.
There’s nothing fancy or sophisticated about this infographic but it could easily be adapted in-house or by a pr or financial institute to communicate key facts about a series of companies or investments.
High Profile Down Roads Infographic
I was attracted to the headline “High Profile”; that’s what captured my attention.
This infographic would be easily adaptable for a sales presentation; display the turnover of 6 high profile customers or display 6 high profile sales territories.
The Brexit Infographic
As a Scot living in the UK I was of course attracted to this infographic following our vote to leave the European Union.
If you were to adapt this infographic it would be best used to display survey findings.
6 yes or no survey questions, a strong headline and new image and you have a great infographic.
Brain Power Infographic
This is a very powerful and well researched infographic.
I’m drawn to the brain image supporting the headline and the way the brain image is linked to the zig zagged circles.
The colours are powerful but don’t detract from the research.
If you’re going to use this infographic you only need 3 key research findings but it’s still the headline and associated image that will turn this infographic into a powerful message.
How To Get Close To Anyone Infographic
There is a pattern emerging where the headline of the infographic is the most important element.
This solution based headline is what makes this infographic so powerful in an age when technology isn’t bringing us any closer.
The 3 solutions are colour coded and the question mark icon and ‘how” provide bullet point solutions to each problem.
How Many Days Does it Rain Infographic
The infographic uses colours and fonts very well and the small umbrellas are a nice touch to compliment the headline.
Provided you get your fact sources and work on your headline this infographic.
What You Got To Do - Four Steps Infographic
4 steps is not difficult to digest or understand.
Easy to adapt to any type of business or any message.
Nice contrast between the odd and even numbers and although there’s a paragraph of text for easy step it’s easy to read and follow.
World Coffee Infographic
If you love to communicate facts, this is a great infographic for you to adapt.
Simplicity is best and this infographic demonstrates you don’t need expensive designers or slave for hours researching content.
Find the one fact or trend that’s important and edit this chart.
3 Ways Infographic
You can’t beat a big bold font headline - 3 Ways.
This infographic has an unusual but effective method to communicate the 3 ways by display each step in an anti clockwise segment pattern.
Very adaptable to any business or communication purpose.
Google Innovation Infographic
Similar to the previous Google infographic this one is effective as it mirrors a clockface we are all familiar with.
Perhaps in adapting this infographic you would remove the icons.
I have interviewed plenty of candidates and read thousands of resumes and cvs and an infographic is a great way for an individual to market themselves and key achievements.
This infographic needs a strong photograph and I like how the list of 6 arrows point to skills; the attributes an employer ultimately seeks.
Essentials - A Guide To Fun and Safety Infographic
Great colour scheme but I would probably adapt this one to a 3 Step Guide type of infographic.
Replace the images with the words ‘tools’, ‘first aid’ and ‘enjoyment’ with 1,2 and 3 and add images to compliment the headline.
I can also envisage this infographic being used for industrial marketing purposes; ideal for an electrician, plumber, gas engineer or mechanic.
Excel or Google Sheets Infographic
What I love about this infographic is how they’ve borrowed the instantly recognisable colour scheme and logo from the Microsoft Excel brand.
That branding grabs your attention more than the headline and the step by step instructions.
I would definitely consider this one for my own future use as it’s easy to adapt and provides the user with a step by step solution.
Product Brochure Infographic
With a million and one e-commerce businesses online, this is an infographic that could be used to promote matching products for any business.
For example, a clothing retailer could promote festival clothing with an image of a hat, waterproof jacket, boots and sunglasses.
A golf retailer could show matching a golf ball, putter, wedge and practice ball bag for those who like to work on their short game.
Just blend any 4 related products and you have a fantastic infographic.
Fact or Fiction Infographic
A simple but powerful infographic if you want to educate prospects or overcome misconceptions.
A bold heading grabs your attention and the series of downward pointing arrows encourages you to read each of the 5 facts and fictions.
Easily adaptable to any industry once you capture your source material.
9 Ideas Infographic
The 9 Ideas headline invokes our curious brain but once I’ve read the 9 headlines I do struggle to read the sub text.
If I were to adapt this infographic I would probably try and reduce this to 7 ideas and see if I could increase the font size of the sub text next to each image.
The contrasting colour scheme and the Union Jack flag stand out here; perhaps because I’m British.
Needs alot of work and research findings to adapt.
6 Facts and Fiction Infographic
Another facts and fiction infographic but this one used images to communicate the messages.
Provided you have good source material and support images this is an enjoyable infographic that will educate prospects.
Influential Teams on Twitter Infographic>
This infographic does a great job in communicating key facts.
I have personally attempted to customise this infographic at Venngage.
I removed the team icons and left column of stats.
Then I doubled clicked the bar chart, added in my own information and stretched the bar chart the full width of the infographic.
7 Steps To Build Brand Infographic
I chose this infographic as I like a guide but also because I believe you could enhance this fairly bland colour scheme.
There are plenty of free icon websites that you could use to replace the icons here and then work on a better colour scheme to create a powerful step by step infographic.
The 7 step layout is good and easy on the eye but work those colours !
The Unbreakable Principles Infographic
Words like principles and essential are authoritative and attract attention.
I like how the designer has given the user 2 choices; the red pill and blue pill choice Keanu Reeves had to make in the Matrix movie.
Sharks and Shrimps Infographic
The blue ocean colours match the two sea creatures featured in this infographic.
This could be a great infographic for bar and restaurant owners; use a green and white colour scheme for Gordon’s Gin and Tonic to show the perfect drinks blend.
Or use a natural colour and black to show a Jack Daniels and Coke.
Best Cities For Small Businesses Infographic
This infographic took a few viewing to grow on me as there’s alot of information to digest.
But, upon reflection, I could easily adapt this one to show 4 competitors in Google for a keyword; use the bar chart to show backlinks and page length.
Effective Infographic Outreach Infographic
The paragraph text in this one is hard to read but a roadmap and sign post analogy is an effective infograph design.
This one has a good colour scheme; easy to adapt, replace with new images but I recommend you increase the paragraph font size and have less text.
Resolving Conflict Infographic
Similar to the other step by step infographics, again the key is the core message being communicated followed by 3 columns.
Financial Budgeting Infographic
A better alternative to presenting a budget than a spreadsheet. Easy to understand, lots of white space against black text and images makes this infographic super simple.
I like how this infographic has contrasting colours for the contrasting bar charts. Perhaps the navy blue would be better changed to black but this give you a good idea how to display two different sets of statistics.
Perhaps in your version you don't even need the daylight icons and text and simply make the bar charts the full width of the infographic.
Another Association Infographic
I've seen infographic creators go overboard when communicating associations and relationship in an infographic like this.
I would, perhaps, be inclined to simplify this infograph by removing the white circles so we are left with the 8 green circles.