I'm currently running a campaign to attract new customers. I'm offering a free seminar/trial of the product at 2 cool venues.
7 years ago I ran an almost similiar campaign to upsell customers from dial-up internet to broadband.I spent about £12,000 in staff, renting space, direct mail, renting computers and desks and marketing the events which took place at Celtic Park and Ibrox stadium in Glasgow.
What happened back then has happened again.
The existing customers came along and complained about all the problems they had with their current service.
Once we solved those problems they were happy bunnies who were then educated on the new services.
So it's happening again.
One customer who just booked and emailed me and said "This is amazing news since I am struggling to unlearn my faults".
Surely it can't me.
So whilst we always want to attract those new ones, next week we just have to "wow" big style the existing ones who, hopefully will tell their mates.
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