Keyword research + seo + content + Platonik = traffic.
Platonik specialises in keyword research, content briefs, SEO, link building and training to help agencies and marketers grow search traffic.
Platonik is me, Fraser McCulloch, a Scottish marketer

Keyword Research Services
Learn everything about keywords.
Search Engine Optimisation
Learn about SEO and growing organic traffic.
Content Briefs and Plans
For a sample content brief and plan, click here
Researched Content Briefs
I research what people search and click and provide you with a detailed content brief outlining what to write so you can rank and earn traffic.
Click Forecasting
A click forecast is a detailed keyword research and content plan outlining topics to target and pages to create for your website.
Improve Traffic
I work with English speaking digital agencies and businesses around the world to implement strategies and tactics to grow their organic traffic.
SEO Training
I offer an SEO training course called First 1000 Visits; this include training on keyword research, content creation, link building and search optimisation.
Over 30 Years Combined Marketing & SEO Experience
I spent 13 years working within marketing departments for a number of leading UK brands and have 18 years digital marketing and seo experience.
I deliver results and solutions without tying you up in long contracts or expensive day rates.


SEO Strategy every 2 weeks
Get an seo strategy delivered to your inbox once every 2 weeks.
A few words from others

Reasons to be cheerful; my organic traffic from Google is up 43% on last year.”
– Richard England, Comms Manager

We have a marketing agency in NZ and have used Fraser’s SEO services for our clients. He’s excellent and would highly recommend him.
– Colm McGrath, Concilio

Happy to recommend you to anyone looking for advanced on-page SEO help.
– Brian Dean, Backlinko

Excellent seo / content ideas service. My sites traffic has increased 89% in one month from 827 visits to 1585 visits.
– Adam, Hollywood Mirrors
Fancy a chat ?
I am based in Scotland but work with clients and agencies in London, New Zealand, Canada, Italy, USA and Australia.