How to use AI SEO Tools for better rankings & traffic

Written By Fraser McCulloch

Traditional marketer specialising in keyword research, SEO content plans, and content briefs. Has-been Scottish golfer. 

Here are the top 10 AI tools I use for SEO and writing that boost my rankings and traffic.

Number 8 is my secret SEO weapon.

What is AI?

We’ve all seen sci-fi movies with robots doing all the shit humans don’t want to do.

Then they get smart and kill us.

In the SEO, content and writing world, I’m afraid there’s no artificial intelligence replacement for content creators at the moment.

So, for now, you still have to use that brain you were given.

But what “AI” tools will give you is how to do SEO smarter, write better and speed up tasks.

SEO Success = traffic, right?

SEO success is getting higher organic rankings and more traffic for your pages.

But to earn that SEO success, there’s a huge journey beforehand.

Keyword research, content creation, web user experience and link building to earn site authority and the search algorithms are all factors that affect your organic traffic.

So I’ve outlined some AI tools to help me with my SEO, search rankings and content.

Google Docs 

Google Doc has a voice assistant to turn words into text – unless you have a Scottish accent!

  • Select 
  • Tools
  • Voice Typing

And off you go, you crazy AI content creator.

Even when I write into Google Docs, it corrects my bad grammar, so I don’t look like an illiterate idiot online.

Otter App

You can record conversations with clients or customers, and the Otter app will transcribe the dialogue into text.

And you get an audio file.

Great for podcast notes.

I used the Otter App to record a client discussing his services then I added that text to a web page on his site.

But you still need to edit the transcription and format the page.

With Otter, you get 600 minutes of recorded time for free; after that, it’s a paid service.

If you check out my LinkedIn and social media posts, you will see I’ve posted some visual content with subtitles and some audiograms. I.e., audio clips turned into videos with a waveform.

So here’s how I create an audiogram with Headliner.

  • Read out loud the copy of my web page into the iPhone voice memo app
  • Upload to Google Drive.
  • Use the Headline Audiogram wizard
  • Import the audio file into the square template
  • Add text headline, choose style and colour of wave, add an image
  • Headliner transcribes my audio file or words
  • I have to edit the text – Scottish accent ok!
  • The export and create the MP4 file to upload to LinkedIn, Twitter and Facebook

Then you can remix the video size to fit YouTube or Instagram Story dimensions.

It’s very time-consuming.

Not how you’d perceive AI, but this tool allows me to better communicate with people socially and who don’t play sound on their devices.

Google Analytics

When you log into Google Analytics, there’s an insights panel on the right-hand side of the screen.

I get a summary of the key insights.

Google Analytics is interpreting the data for you.

Hey, a few users returned to your website in January

Click on content analysis.

What pages do people spend the most time on?

Which landing pages with over 10 sessions have the worst bounce rates?

I need to fix a few pages that are bouncing badly.

This is handy, although I’ve yet to find a click-through rate insight.

This is AI.

But business owners need to act on these insights Google Analytics produce.

AI Tool to interpret user intent

So you do keyword research; what next?

You’d write around the topic people are searching on.

But how do you know what you’re going to write will get ranked?

Samuel Schmitt has created a tool called thruuu that scrapes the top results for any search query to help you understand what to write.

  • Enter a keyword in thruuu to see the top 10 search results.
  • Look at the title keyword frequency to understand user intent
  • Copy and paste the words underneath the keyword frequency row
  • Now write down the title of your proposed based on these title keywords and what the user wants
  • Download SERPS data
  • Import the xls file into Google Sheets or Excel
  • Look at h2 and h3 tabs to understand the content you need
  • Copy all the relevant h2 headers and h3 headers into a column
  • Remove any duplicate headers
  • This list will form an outline of the website content you need to create
  • Create content brief
  • Write copy
  • Optimise copy and on-page data
  • Publish

This sounds like a lot of work.

It is, but manually reviewing the search results, looking at every top page’s content, and writing down the key section would take hours.

So thruuu is more a time-saver than an AI tool but worth your time investment.

AI Writing Tools

God, I wish I could plug in a search query, and an AI tool would spit out the content.

I’ve tried a couple of those tools, and they are fecking useless.

AI is early days, early days, brother.

So I’ve been using

Bastards nicked my name 🙂

So there are 2 ways you can use Frase.

Get a content brief

Enter a search query, and the tool produces a brief for your writers.

Frase will analyse the top-ranked pages automatically.

Then it will return a content brief

You’ll get an :

  • Overview of the subject
  • Sources to use
  • Topics to include
  • Highly important topics
  • What competitors’ content includes
  • Statistics to mention
  • Links to reference

An experienced writer still has to write from the brief, but this tool will save them hours of research, and you’ll have relevant content.

Which gives you a better ranking chance.

Content Optimisation

The second feature within Frase is content optimisation.

You write a blog post, and it recommends the changes to the copy you need to make to ensure the page is 100% topically relevant.

So I’ve written this blog post you’re reading right now in Google Docs targeting the search query, SEO AI, which has a low search volume of 50 queries per month.

This page would earn me much traffic but a pertinent topic that fits what I do.

  • Copy the article text
  • Go to Frase
  • Select Content Optimisation
  • Select the targeted keyword and country

Frase will analyse the top-ranking pages for the topic

Then compare my page content with the top pages and provide a topic score out of 100%

Then I can add in missing phrases, words, sections and resources to make my page topically relevant.

For example, when I wrote in Google Docs, this article had a 5% topic score.

Some of the top pages have topic scores between 35% and 100%

After an hour or so of improving my content, the content score increased to 33%.

So what’s the result of AI content optimisation?

A better chance of ranking higher and getting organic traffic.

AI Content Writing Case Studies and Results

Here’s the content I wrote and optimised a month ago.

I’m already getting 5664 impressions on Google and clicks.

This is a very competitive topic, and we know Google favour more mature content with links.

But I fully expect this page to earn a lot of page one rankings and a few hundred visits per month within 6 months.

Another example of AI content tools boosting SEO rankings

You can see Frase optimised my article about competitor keywords a month ago.

Checking Google Analytics, I already have over 14,000 impressions and a few clicks.

As this page matures in the search engines and Google figures out my content is better and more relevant to the user, watch the organic traffic increase.

AI for internal links

Identifying internal links is a royal pain in the arse.

Well, not anymore.

Ahrefs have a link opportunities tool you can use after running a site audit.

In the screenshot below, the tool identifies.

  • a keyword on a page
  • the keyword context (where the keyword is located)
  • the search volume of the keyword
  • the keyword difficulty
  • the target page to link to
  • the current position you rank for the keyword
  • and the current traffic you get

You can, of course, filter and sort the data; for example, sort by target page to see all source pages that could link to it.

Other AI Tools

With Ahrefs, you can set up brand name alerts; when your business gets mentioned online, Ahrefs send you an email.

You can also hijack the Google knowledge graph using to find questions people also asked – that’s cool.

Here’s how people also ask appears in Google.

Yoast for WordPress does some little AI lifting to tell you to improve your page titles, descriptions and content.

A client uses a tool called Page Optimizer Pro for content optimization and higher search rankings.

A German e-commerce SEO services company writes product descriptions using artificial intelligence that interprets the image and spins the content where multiple versions of the same product exist.


Content marketing and search engine optimization are huge industries, with billions being spent each year.

Sooner or later, digital marketing directors and business owners will start questioning their investment in content.

These AI tools will help you be a more competent marketer, produce more relevant content faster and earn better organic results.

Quite simply because you’ll have an edge on competitors who farm out content to cheap writers or don’t improve their dated content.

But AI, as you perceive it, robots doing all the SEO and writing, won’t be around for the foreseeable future.

Now you know, get an actual human-like me to do your keyword research so you can start using some of these great AI tools.