28 Content Creation Tools I use regularly

Written By Fraser McCulloch

Traditional marketer specialising in keyword research, SEO content plans, and content briefs. Has-been Scottish golfer. 

There are countless tools to help you create better content, and the trick is knowing what tool is best for your specific needs. This list highlights the top 28 content creation tools I use regularly.

Let’s get started.

Web Page Tools


I moved to WordPress about 5 years ago as the content management system of choice, and it’s great for creating information or service-type websites.


GeneratePress is a low-cost WordPress theme that allows you to create beautiful websites without writing code.

It’s fast-loading, has excellent customer support, and features that allow developers to create more advanced and dynamic content layouts.


GenerateBlocks is a paid-for plugin that allows you to add content blocks to your web pages without knowing code.

So, let’s say I want to create a great looking service page.

  • I would drop in a hero or heading block to introduce the service
  • Drop in a content block to list the features
  • Drop in a testimonial or logo block for social proof
  • And finally, drop in a call to action block.

These blocks dramatically speed up web page creation time.


I’ve been using Podia to host my training courses, and adding courses and content is easy and fast.

Written Content

Let’s start with the meat and bones of content creation; the written word.

Google Docs

All my written content is created in Google Docs nowadays; I provide training clients with Google Doc links that they can access.

Google Docs feature spelling and grammar checking, commenting, version history and even voice dictating.


I use Frase for creating and optimising search engine-friendly content.

Frase has some great AI writing features that I’m incorporating into the articles and content I create.

I’m writing this in Frase with the Grammarly Chrome extension that I’ll use to check grammar and my


I recently started using Grammarly to help me write and communicate more clearly.

I tend to use too many words to say communicate.

Also, Grammarly has a plagiarism checker, which is helpful when producing client content.


A few years back, I used Otter to record customer interviews and transcribe that content into web page content.

Some transcriptions are poor, but you can re-listen the recordings and edit the content easily.

Design and Images


Canva is an online graphic design tool that allows you to create beautiful designs for your social media posts, websites, blogs, presentations, flyers, posters, business cards, invitations, and more.

In addition, Canva offers free stock images and videos to help you save money on graphics.


Pixabay is a free image search engine that provides high-quality photos from contributors worldwide.

You can browse thousands of free images by category like landscapes, nature, people, food, pets etc.


Pexels is a tremendous resource for finding royalty-free images. It’s an open-source community where anyone can contribute their work.

They have over 50 million high-resolution images available for download.


I use Undraw for the illustrations on my website.

The editing process goes like this:

  • Change the colour
  • Download SVG
  • Add to an SVG editor and change the size.
  • Download as PNG and add to the website.

Burst from Shopify

Burst has a fantastic collection of royalty-free stock photos that I’ve used for some website projects.


You can find a consistent series of images for a project you are working on, and the photos are very well priced.


If I need free icons, I use IconFinder, but to be honest, Canva has you covered with most icons now.


Vizzlo is software that enables you to create unique charts to visualise data.

I’ve produced several unique data studies, and Vizzlo helps me visually communicate my findings more than the basic charts in Google Sheets or Canva.

There are plenty of pre-made templates; drop in your data, customise the chart, and export or share.

Screen Capture


SnagIt is an easy-to-use screen capture tool.

You can quickly take screenshots, record videos, draw shapes, annotate images, and add text.


GoFullPage is a Chrome Extension that helps you save fullscreen images of any webpage.

When you click the extension icon, it will automatically load the current tab into a new window with the whole browser viewport.

This means you can scroll down the page while still accessing the rest of your website.

After saving the image, you can edit it or share it.

Video Content


Camtasia is software that makes recording video and screen recording easy.

This includes everything from setting up a webcam to editing audio levels and titles. 

Blue Yeti Microphone

The Blue Yeti Microphone is an ultra-portable USB microphone that plugs right into your computer or laptop via USB for easy recording and streaming.

With its compact size, lightweight design and intuitive controls, the Blue Yeti is perfect for capturing audio at home or on the go. 

Kiyo Pro Webcam

I bought the Kiyo Pro WebCam to add a personal touch to my training videos.

I didn’t realise that the software to blur your background, pan, and zoom isn’t Mac compatible.

So maybe I need to invest in a decent camera like the Sony VS-1.

iPhone Camera

You have a visual content creation tool in your pocket; your phone.

Even on the iPhone 7 Plus, the camera is brilliant, and I still use it for videos.

Teleprompter and Microphone

With the help of the Teleprompter app, I load up my video script, turn the app on my iPhone and record.

Any cheaper microphone plugged into your iPhone is better than the built-in phone audio.

Joby Tripod

With the help of a table, bucket and tripod, I record from my iPhone.

Again, plenty of tripods on the market; you can’t go wrong with Joby.


Loom lets you record videos of your screen or camera.

Now it’s got great features like transcriptions, adding a little bubble of yourself as you talk and record.

But it doesn’t have great editing or zoom features which I need for training videos. 

Quiz and Surveys

Google Forms

Google Forms lets you create forms and surveys.

For example, I create a content type called CrowdSourced Content.

You send a survey to industry experts, capture their views or opinions and turn their answers into a unique content.

Google Forms is perfect for creating this type of content.


TryInteract enables you to create quizzes, test your customers and add their details and answers to your contact or CRM system.

I used TryInteract for an SEO quiz, and it worked wonders.

Survey Monkey

Survey Monkey enables you to create surveys and polls.

I first used Survey Monkey about 17 years ago, and Momentive could have purchased it in 2021.


Do keyword research, and you’ll find that people in your industry search and use online calculators.


I used Calculoid to create bespoke and custom calculators, even without coding experience.

Copy the code, add it to your website page, and you have an online calculator.


Another calculator tool that I’ve recommended to clients is uCalc.

Managing Content

Many tools manage clients and content, ranging from Asana to Basecamp to a good old-fashioned spreadsheet.

Google Sheets

Clients approach me to do keyword research and SEO content.

My research is added to a bespoke Google Sheet called a Click Forecast, where clients see the research, choose the content they want to create, and access the content briefs for that content.


I’ve recently started using Trello; the version I’m using is free and easy to get the hang of.

Social Media

I only create social media content on Twitter nowadays and have recently started using an excellent tool called TweetHunter.

If you only needed a tweet scheduling tool that this tool would satisfy you.

But TweetHunter uses AI to help reach a broader audience, write better, engaging tweets and grow your audience.

Here are my stats after one month of usage.

To summarise

Tools are only helpful if you have a content marketing strategy to support your business plan and goals if you’re in the content game.