My list building strategy outlines how I increased subscribers by 233% in 2 weeks from organic search.
There is no buying email lists or paying for advertising involved in this strategy.
Let me start this strategy to grow an email list for marketing to future customers with the end result in mind; getting a paid customer.
Table of Contents
- 1. I want prospective customers to buy my services.
- 2. How do I get people to buy my services ?
- 3. How to build an email list so subscribers can join
- 4. How do they subscribe to join email list?
- 233% increase (from 18 to 60) in website conversions in 2 weeks
- 5. The sign up form
- The opt in form collects their email and sends it to my CRM
- 6. How do they reach my landing pages or blog posts ?
- 7. Why did they search for something on Google ?
- 8. How do I show up in Google when they search ?
- 9. Write the title of my page and the page content around what they search for.
- Why so many words on each page ?
- 10. How do I know what they are searching for ?
- 11. I use paid keyword research tools to find a topic to write about.
- This is the list building strategy I use to convert organic search traffic into mailing list subscribers
1. I want prospective customers to buy my services.
Tricia paid me to do research and create the structure of a website she was designing for a client.
2. How do I get people to buy my services ?
My service solves a problem she and her customer have.
We both know it’s tough to get traffic to a brand new website.
Over 91% of websites do not get any traffic from Google’s search results.
She, nor any other potential customers, will ever buy from me straight away.
I’ve sent her 47 educational emails in the past 18 months to keep in touch.
3. How to build an email list so subscribers can join
And it’s not any kind of people that join my email list; I am specifically targeting web designers, web professionals and web agencies.
When I know who I am marketing to then I can focus on providing solutions to their problems.
4. How do they subscribe to join email list?
To create a mailing list first people must fill in a signup form on my website like this one.
The form has 2 fields to complete; name and email address.
The key to growing your list and having high converting landing pages is to use a simple form.
Web Form and CRM Software
I pay a monthly subscription to Drip to create web forms, place them on my website and collect and store subscribers.
Additionaly I use a WordPress plugin called Content Upgrades that lets me add web forms on my website and process and send the form data to Drip.
233% increase (from 18 to 60) in website conversions in 2 weeks
2 weeks ago I made a fundamental change to my website that resulted in 60 conversions on my website.
18 conversion this period last month, 60 conversion this month.
I have trebled website conversions or to be precise achieved a 233% increase.
Here’s a video outlining these results.
5. The sign up form
I make an offer to website visitors on the page and a call to action to persuade them to subscribe.
The form is placed many times throughout the body of the page and clearly impacts higher conversions.
I make a unique offer on every page; a document that can read after they have subscribed and downloaded.
In this example the offer is a planning template.
The Call To Action
The call to action text is written to persuade website visitors to click the ‘click here’ button.
The two components of the call to action are the call and the action.
The call is the first part of the sentence: for example, Download.
The action part is the “click here” text.
Under the form fields there is a GDPR privacy statement where the subscriber is asked to consent to join my marketing list for future emails I will send.
My CRM software takes care of all the technicalities of opting in and out of my mailing lists.
The opt in form collects their email and sends it to my CRM
After the subscriber types their name and email address into the form fields and clicks the submit button their information is sent to my CRM software; Drip.
6. How do they reach my landing pages or blog posts ?
They read a landing page or blog post after they have searched on Google and clicked on my page result.
In this example someone is reading about website structure; how to plan and design a website.
7. Why did they search for something on Google ?
People use Google to search for answers to their questions.
In this example someone searched for “website structure”.
They also searched for these very similar phrases.
8. How do I show up in Google when they search ?
Here’s another of example of the same page shows up in Google.
9. Write the title of my page and the page content around what they search for.
Notice how the search query in the search box matches the title of my page.
The title of the page matches or closely matches the search and it’s written in a way to explain to people what the page is about.
Page URL, title and description
Notice in the image below that the page url, title and description all include and match the main search query.
Yes my page length is long; 3408 words to be precise.
Why so many words on each page ?
Google want to provide the best relevant answers after the users types a question in the search box.
It’s difficult to provide an answer to this question (website structure) in just a few sentences.
And, research has shown that the average top page in Google has 1890 words.
10. How do I know what they are searching for ?
If I am going to invest 2 or 3 days writing in-depth about a topic I do not wish to leave it to chance or luck.
11. I use paid keyword research tools to find a topic to write about.
I use Ahrefs; you could use Semrush but whatever you do don’t use Google Keyword Planner because that’s a tool for advertising research not organic search.
Find relevant keywords that people are searching for and see how they fit with a business or service.
I would never have written about website structure without the experience of building 250 websites or having done keyword research.
When a fellow web professional told me he was too busy to do keyword research and would happily pay me to help him out that’s when I started offering my services.
If not enough people search then I have no chance to get clicks and website traffic.
So here’s the number of searches each month (in the UK) for website structure; 400.
If it’s too hard to rank for, then I will get no clicks or traffic.
The keyword difficulty for this search terms is 14; not too difficult to rank for.
I would need about 14 links to my page to rank in the top 10.
Low keyword difficulty is a good gauge to help me to choose what topics to target.
If I want to get more clicks and traffic I want to be ranked for hundreds of similar searches
Look at the image below.
There are 425 searches the same as “website structure”.
If this number is over 100, this tells me it’s a good topic to write about.
If I write a good, relevant, useful page I could rank for many more search terms.
And that could mean more website traffic.
If no one is clicking the top 10 results, then I will get no clicks or traffic.
Then finally I check to see the top 10 results in Google.
I want to know if the top pages get traffic.
I want to check the top pages really do rank for numerous keywords.
Yes they do.
(please note that Ahrefs under-estimate traffic because they show my page gets 38 visits yet in Google Analytics it gets 602 visits)
Finally, I double check that the top pages don’t have many links to their page.
This is the list building strategy I use to convert organic search traffic into mailing list subscribers
I believe you and your clients are looking for a strategy like this to grow search traffic and build your email list.