Written by Fraser McCulloch. Last Updated 28th March 2022Here are 29 local SEO statistics curated from the best resource for you to use to shape your future online strategies.
200% – mobile queries for “where to buy” + “near me” have grown over 200% in the past 2 years.
95% of car sales start online, and more than 95% of purchases still happen at a local dealership.
46% of all searches on Google are seeking local information.
50% – over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.
85% – Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, BMW electric car i8, electric car charging station, top electric cars).
88% of people who conducted a local search on their phone visit a related store within a week.
76% of people who do a local search on their mobile phone visit a business within 24 hours, and 28% of these searches result in a purchase.
9916% increase in incremental mobile revenue when a mobile discount for an in-store purchase reading” show this ad at checkout to receive discount”.
29% of Google search results contain a local pack (local businesses and maps).
50% of users looked for online videos about a product or service they were interested in before visiting a store.
75% of people never scroll past the first page of search engines.
55% of shoppers said they search for a product on Google and then head to YouTube to learn more before buying it.
75% of shoppers have used search, maps or YouTube in the past week to help with their shopping.
91.75% is the total search engine market share that Google controls.
Bing have 2.75%, Yahoo have 1.7%
170% – when shoppers within 5 miles of a store clicked a search ad, their store visit was 1.7X more likely to be incremental than those beyond 5 miles.
72% of marketers say that content creation is the most effective SEO tactic.
15% lead close rate from SEO keywords compared to the average 1.7 per cent close rate from other sources.
70-80% of people ignore paid search results, choosing to only click on organic results.
12% – in my small study of 100 random websites, these websites earned 11.96% of organic traffic from page 2.
70% – Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).
54% of shoppers say when shopping online; they visit multiple websites before deciding what to buy and who to buy from.
49% of shoppers use Google to discover or find a new product.
20% of all Google searches done on mobile devices are now voice searches.
60% of mobile phone users have contacted a business directly using the search results (e.g., “click to call” option).
70% – Mobile searches for “alternative(s) to” have grown by over 70% in the past two years.
64% of marketers actively invest time in search engine optimization.
56% of local businesses haven’t claimed their Google My Business listing.
50% of websites in local review campaigns saw minimal increases in local rankings
71% of customers say that positive reviews on search engine results make them more comfortable using a business.
89% of dining research before visiting a restaurant is done via smartphone.
Take a look at my Google page 1 and 2 study and my link intent study for other statistics.