Local SEO Statistics

Written by Fraser McCulloch.

Here are 29 local SEO statistics curated from the best resource for you to use to shape your future online strategies.

200% – mobile queries for “where to buy” + “near me” have grown over 200% in the past 2 years.

mobile queries for “where to buy” + “near me” have grown over 200% in the past 2 years.

95% of car sales start online and more than 95% of purchases still happen at a local dealership.

95% of car sales start online and more than 95% of purchases still happen at a local dealership.

46% of all searches on Google are seeking local information.

46% of all searches on Google are seeking local information.

50% – over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

85% – Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).

Mobile searches for “electric car(s)” have grown by 85% in the past two years

88% of people who conducted a local search on their phone visit a related store within a week.

88% of people who conducted a local search on their phone visit a related store within a week.

76% of people who do a local search on their mobile phone visit a business within 24 hours and 28% of these searches result in a purchase.

76% of people who do a local search on their mobile phone visit a business within 24 hours and 28% of these searches result in a purchase.

9916% increase in incremental mobile revenue when a mobile discount for an in-store purchase reading”show this ad at checkout to receive discount”.

9916% increase in incremental mobile revenue when a mobile discount for an in-store purchase reading”show this ad at checkout to receive discount”.

29% of Google search results contain a local pack (local businesses and maps) in the results.

29% of Google search results contain a local pack (local businesses and maps) in the results.

50% of users looked for online videos about a product or service they were interested in before visiting a store.

50% of users looked for online videos about a product or service they were interested in before visiting a store.

75% of people never scroll past the first page of search engines.

75% of people never scroll past the first page of search engines.

55% of shoppers said they search for a product on Google and then head to YouTube to learn more before buying it.

55% of shoppers said they search for a product on Google and then head to YouTube to learn more before buying it.

75% of shoppers have used search, maps or YouTube in the past week to help with their shopping.

75% of shoppers have used search, maps or YouTube in the past week to help with their shopping.

91.75% is the total search engine market share that Google controls.

Bing have 2.75%, Yahoo have 1.7%

91.75% is the total search engine market share that Google controls.

170% – when shoppers within 5 miles of a store clicked a search ad, their store visit was 1.7X more likely to be incremental than shoppers who were beyond 5 miles.

when shoppers within 5 miles of a store clicked a search ad, their store visit was 1.7X more likely to be incremental than shoppers who were beyond 5 miles.

72% of marketers say that content creation is the most effective SEO tactic.

38 Content Marketing Stats That Every Marketer Needs to Know

15% lead close rate from SEO keywords compared to the average 1.7 percent close rate from other sources.

15% lead close rate from SEO keywords compared to the average 1.7 percent close rate from other sources.

70-80% of people ignore paid search results, choosing to only click on organic results.

70-80% of people ignore paid search results, choosing to only click on organic results.

12% – in my small study of 100 random websites, these websites earned 11.96% of organic traffic from page 2.

In my small study of 100 random websites, these websites earned 11.96% of organic traffic from page 2.

70% – Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).

Mobile searches for “best place to buy” have grown by over 70% in the past two years

54% of shoppers say when shopping online they visit multiple websites before deciding what to buy and who to buy from.

54% of shoppers say when shopping online they visit multiple websites before deciding what to buy and who to buy from.

49% of shoppers use Google to discover or find a new product.

49% of shoppers use Google to discover or find a new product.

20% of all Google searches done on mobile devices are now voice searches.

20% of all Google searches done on mobile devices are now voice searches.

60% of mobile phone users have contacted a business directly using the search results (e.g., “click to call” option).

60% of mobile phone users have contacted a business directly using the search results (e.g., “click to call” option).

70% – Mobile searches for “alternative(s) to” have grown by over 70% in the past two years.

70% - Mobile searches for “alternative(s) to” have grown by over 70% in the past two years.

64% of marketers actively invest time in search engine optimization.

64% of marketers actively invest time in search engine optimization.

56% of local businesses haven’t claimed their Google My Business listing.

Claim pages

50% of websites in local review campaign saw minimal increases in local rankings

50% of websites in local review campaign saw minimal increases in local rankings

71% of customers say that positive reviews on search engine results make them more comfortable using a business.

71% of customers say that positive reviews on search engine results make them more comfortable using a business.

89% of dining research prior to visiting a restaurant is done via smartphone.

89% of dining research prior to visiting a restaurant is done via smartphone.

For other statistics, take a look at my Google page 1 and 2 study and my link intent study.