Local SEO Statistics

Written by Fraser McCulloch. Last Updated 28th March 2022

Here are 29 local SEO statistics curated from the best resource for you to use to shape your future online strategies.

200% – mobile queries for “where to buy” + “near me” have grown over 200% in the past 2 years.

mobile queries for “where to buy” + “near me” have grown over 200% in the past 2 years.

95% of car sales start online, and more than 95% of purchases still happen at a local dealership.

95% of car sales start online and more than 95% of purchases still happen at a local dealership.

46% of all searches on Google are seeking local information.

46% of all searches on Google are seeking local information.

50% – over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

85% – Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, BMW electric car i8, electric car charging station, top electric cars).

Mobile searches for “electric car(s)” have grown by 85% in the past two years

88% of people who conducted a local search on their phone visit a related store within a week.

88% of people who conducted a local search on their phone visit a related store within a week.

76% of people who do a local search on their mobile phone visit a business within 24 hours, and 28% of these searches result in a purchase.

76% of people who do a local search on their mobile phone visit a business within 24 hours and 28% of these searches result in a purchase.

9916% increase in incremental mobile revenue when a mobile discount for an in-store purchase reading” show this ad at checkout to receive discount”.

9916% increase in incremental mobile revenue when a mobile discount for an in-store purchase reading”show this ad at checkout to receive discount”.

29% of Google search results contain a local pack (local businesses and maps).

29% of Google search results contain a local pack (local businesses and maps) in the results.

50% of users looked for online videos about a product or service they were interested in before visiting a store.

50% of users looked for online videos about a product or service they were interested in before visiting a store.

75% of people never scroll past the first page of search engines.

75% of people never scroll past the first page of search engines.

55% of shoppers said they search for a product on Google and then head to YouTube to learn more before buying it.

55% of shoppers said they search for a product on Google and then head to YouTube to learn more before buying it.

75% of shoppers have used search, maps or YouTube in the past week to help with their shopping.

75% of shoppers have used search, maps or YouTube in the past week to help with their shopping.

91.75% is the total search engine market share that Google controls.

Bing have 2.75%, Yahoo have 1.7%

91.75% is the total search engine market share that Google controls.

170% – when shoppers within 5 miles of a store clicked a search ad, their store visit was 1.7X more likely to be incremental than those beyond 5 miles.

when shoppers within 5 miles of a store clicked a search ad, their store visit was 1.7X more likely to be incremental than shoppers who were beyond 5 miles.

72% of marketers say that content creation is the most effective SEO tactic.

38 Content Marketing Stats That Every Marketer Needs to Know

15% lead close rate from SEO keywords compared to the average 1.7 per cent close rate from other sources.

15% lead close rate from SEO keywords compared to the average 1.7 percent close rate from other sources.

70-80% of people ignore paid search results, choosing to only click on organic results.

70-80% of people ignore paid search results, choosing to only click on organic results.

12% – in my small study of 100 random websites, these websites earned 11.96% of organic traffic from page 2.

In my small study of 100 random websites, these websites earned 11.96% of organic traffic from page 2.

70% – Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).

Mobile searches for “best place to buy” have grown by over 70% in the past two years

54% of shoppers say when shopping online; they visit multiple websites before deciding what to buy and who to buy from.

54% of shoppers say when shopping online they visit multiple websites before deciding what to buy and who to buy from.

49% of shoppers use Google to discover or find a new product.

49% of shoppers use Google to discover or find a new product.

20% of all Google searches done on mobile devices are now voice searches.

20% of all Google searches done on mobile devices are now voice searches.

60% of mobile phone users have contacted a business directly using the search results (e.g., “click to call” option).

60% of mobile phone users have contacted a business directly using the search results (e.g., “click to call” option).

70% – Mobile searches for “alternative(s) to” have grown by over 70% in the past two years.

70% - Mobile searches for “alternative(s) to” have grown by over 70% in the past two years.

64% of marketers actively invest time in search engine optimization.

64% of marketers actively invest time in search engine optimization.

56% of local businesses haven’t claimed their Google My Business listing.

Claim pages

50% of websites in local review campaigns saw minimal increases in local rankings

50% of websites in local review campaign saw minimal increases in local rankings

71% of customers say that positive reviews on search engine results make them more comfortable using a business.

71% of customers say that positive reviews on search engine results make them more comfortable using a business.

89% of dining research before visiting a restaurant is done via smartphone.

89% of dining research prior to visiting a restaurant is done via smartphone.

Take a look at my Google page 1 and 2 study and my link intent study for other statistics.