How much traffic do you get from Page 2 in Google ?

You’ve heard the old SEO joke.

what’s the best place to bury a dead body?”

Answer

Page 2 of Google

Well, guess what ?

It’s an urban legend.

It’s nonsense.

Here’s the proof.

I examined the organic traffic to 100 randomly chosen websites.

I found, that on average, these websites get 11.96% of their traffic from page 2 and beyond.

How to find out page 2 traffic

I used a keyword research tool called Ahrefs.

Their software estimates search traffic and click volume.

Granted these are just estimates because no one except Google really know the real search traffic and clicks.

Here’s how to estimate page 2 traffic to a website using Ahrefs.

  • Go to Ahrefs.com
  • Site Explorer
  • Enter URL
  • Click Top Pages
  • Select All Countries
  • You will see total traffic
  • Then in the position filter box enter from 11 and enter
  • Now you divide this number by the total traffic to get the percentage of traffic from page 2 and beyond.

Here’s the full list of websites used in the study.

SiteTotalPage 2 Traffic% of total
Ahrefs.com498,23121,6124.34%
backlinko.com233,19527,62711.85%
neilpatel.com1,214,729150,12212.36%
wordstream.com1,233,594115,0819.33%
entrepreneur.com4,619,841777,75116.84%
hubspot.com7,026,196692,4849.86%
smallseotools.com4,528,611161,7443.57%
beatport.com2,432,769535,48722.01%
discogs.com22,428,0384,207,10818.76%
imdb.com445,546,08616,015,3423.59%
screenrant.com10,726,4012,432,92822.68%
efinancialcareers.com205,06429,59414.43%
kaplanfinancial.com137,8324,7913.48%
michaelpage.co.uk117,00433,52328.65%
jobsite.co.uk887,18949,9675.63%
s1jobs.com199,9737,6693.84%
asos.com11,613,352543,8984.68%
schuh.co.uk1,191,36050,3984.23%
office.co.uk1,098,55154,9615.00%
dunelondon.com263,66925,4319.65%
routeone.co.uk102,4565,1225.00%
skatehut.co.uk177,03510,8946.15%
maddgear.com14,6904102.79%
proskatersplace.com4,4881,07724.00%
uk.callawaygolf.com/12,3414954.01%
odysseygolf.com33,5601,7335.16%
callawaygolf.com255,0929,9453.90%
golfweek.com323,94159,72518.44%
justanswer.co.uk56,57711,84920.94%
howtomendit.com3,37497728.96%
heatingforce.co.uk44,2555,37212.14%
idealboilers.com35,2639632.73%
cityplumbing.co.uk99,6039,1749.21%
grahamplumbersmerchant.co.uk19,1892,04110.64%
creditfix.co.uk9,1581,07211.71%
scotlanddebt.co.uk2,18242819.62%
equifax.co.uk113,7215,1594.54%
resolver.co.uk505,73757,57511.38%
usopen.com241,7257,6903.18%
ticketcity.com487,478101,11920.74%
barrystickets.com162,20143,45426.79%
hollywoodbowltips.com3,5122557.26%
ibiza-spotlight.com150,59512,7038.44%
theculturetrip.com7,488,942841,31411.23%
tripsavvy.com9,432,9721,162,50712.32%
aircondirect.co.uk28,1256152.19%
choosedehumidifier.co.uk10,0144274.26%
unibond.co.uk9,9466646.68%
ultimatehandyman.co.uk47,63211,58324.32%
lightwiring.co.uk12,3565964.82%
socketstore.co.uk16,1281,0716.64%
livinghouse.co.uk4,86463913.14%
nordic.co.uk2,5482017.89%
victorianplumbing.co.uk491,39624,9685.08%
redbull.com3,665,667544,74314.86%
motorsport.com4,986,286370,2737.43%
autoblog.com2,513,740679,95627.05%
repairpal.com1,366,423143,24110.48%
cartreatments.com71,81811,77816.40%
transmissionrepaircostguide.com208,72911,9295.72%
jasperengines.com95,1804,3654.59%
onthemarket.com2,387,82281,3273.41%
placebuzz.com299,78133,85511.29%
williamhbrown.co.uk87,06013,23315.20%
propertypal.com547,47417,9733.28%
simplybusiness.co.uk234,82316,5937.07%
rocketlawyer.co.uk92,0358,0218.72%
pandadoc.com248,96127,97011.23%
betterproposals.io15,0282,67517.80%
sparktemplates.com3,00879826.53%
fundly.com139,9109,2756.63%
collegefashionista.com17,4383,60720.68%
brickunderground.com156,79326,28916.77%
leasebreak.com15,8391,3978.82%
wiseradvisor.com2,81771025.20%
feeonlynetwork.com9,9847197.20%
wealthcareforwomen.com1,30217413.36%
edivorce.org13,8131,45410.53%
3stepdivorce.com9,4802,32924.57%
masterclass.com428,58479,01518.44%
writersdigest.com413,87336,5308.83%
stevenpressfield.com9,2857327.88%
scriptmag.com31,2466,27120.07%
greenlightmymovie.com2,43625610.51%
webfilmschool.com7,4551,03513.88%
careersinmusic.com143,15313,4999.43%
bedroomproducersblog.com84,75610,34212.20%
pluginboutique.com177,6539,8095.52%
pro-tools-expert.com92,01017,04118.52%
splice.com632,24831,8575.04%
looplabs.com83,0241,7832.15%
canonicalized.com1,49830520.36%
robpowellbizblog.com9,5901,54816.14%
seobythesea.com2,4301,45159.71%
seoexpertbrad.com48,5744,5339.33%
reputationmanagement.com15,6831,5629.96%
synup.com39,4463,3408.47%
brightlocal.com26,8283,77214.06%
wordstream.com1,221,826113,6329.30%
optinmonster.com170,42522,65013.29%
digitalmarketer.com61,7625,4828.88%

ps: Ahrefs update their data regularly so what you see above may differ if you search Ahrefs today.

I’ve used position 11 to define the start of page two.

However when you look at the top search results today they are filled with questions, maps, snippets, adverts and images before you see the actual organic results.

Anyway, this was a very basic study but here’s the key takeaway.

Key Takeaways

  • You can still get a lot of traffic to your website even though you’re on page 2.
  • Why aren’t you examining your keywords on page 2 and improving these pages to rank higher ?
  • If page 2 can earn you traffic shouldn’t you be researching and creating more content ?