Hire a Freelance SEO Expert with 18 years SEO experience

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    Hire a freelance SEO expert with 18 years SEO and 30 years marketing experience (me) that delivers results without tying you up in long term contracts or expensive daily rates.

    A Freelance SEO Expert for business and agency owners

    I, Fraser McCulloch, specialise in business to business search engine optimisation for clients and digital marketing agencies in the UK, USA, New Zealand, Canada, Australia and South Africa.

    fraser mcculloch seo expert

    I work in industries such as :

    • Finance
    • Accounting
    • Digital Agencies
    • Mortgages
    • Home improvement businesses such as property, roofing, windows etc
    • And ecommerce

    We have a marketing agency in NZ and have used Fraser’s SEO services for our clients. He’s excellent and would highly recommend him.

    Colm McGrath – Concilio.co.nz

    Why SEO is important

    Companies who advertise with Google Ads spend money on advertising in order to generate sales or enquiries.

    But when they stop advertising, that paid traffic stops.

    On the other hand, organic SEO traffic produces a monthly stream of traffic when you invest in research, content creation and link building.

    For every person that clicks an advert from a paid search advert 10 people click an organic search result.

    SEO can help your business by targeting prospects at different stages in the buying funnel.

    You can create content that targets prospects at different stages of the buying process.

    • Prospects searching for a solution to a problem
    • People looking for information about a service, product or company
    • People comparing, reviewing or looking for alternatives

    You can attract these people through Google search, pull them into your marketing funnel and nurture qualified leads into customers.

    SEO Services

    Keyword Research

    SEO keyword research involves discovering the words, phrases and intent that potential customers have whilst searching for on Google’s search engine.

    Keyword research involves identifying relevant search queries that you can rank high for and being honest when you can’t rank for highly competitive keywords.

    To blow my own trumpet; I’m the king of keyword research.

    SEO Audit

    As an seo consultant, I typically provide SEO audits to help clients before and after they have migrated or redesigned a website.

    The audit can flag up any issues such as error pages, missing tags or identify traffic improvements and technical fixes.

    Google and SERP Analysis

    Prospective customers typically ask “why am I not on page 1 ?

    By interpreting the search results and user intent I can improve your rankings and traffic.

    Improve ranking and organic traffic

    My bread and butter work is to review organic performance and recommend improvements to help organic growth.

    And I won’t tie you down to a monthly retainer.

    As Dave from Brighton wrote “I don’t need an SEO on a retainer or campaign day rate.

    Content writing

    I generally don’t write content for clients but what I do is inteprete their current positions, recommend improvements, provide a content brief and the client writes the content or gives to a copy writer.

    User Experience

    Today you should aim for a fast loading page where the user can read the page title and a benefit above the fold of the browser before they start scrolling.

    Google is now sizing up the complete experience of your page with their Core Web Vitals initiative; page speed, page delays and visual stability.

    That’s just one part of the user experience and is an area hundreds of businesses can improve as part of their seo strategy.

    Website Conversion Rate Optimisation

    I’m a strong advocate of Google’s lead generation guidelines for improving your website conversions.

    With a track record in generating leads for clients (and my own website) I have the skills to not only improve organic traffic but improve your conversions. 

    Technical SEO

    The aim of a technical audit is to technical improvements improve so that your website performs and ranks better in the search engines.

    You want to give Google your best pages and best content so that your website gets the best results from the major search engines.

    Outreach and Link Building

    A major ranking factor is links.

    To boost your overall SERP positions and traffic, you may need to earn links from other relevant, authoritative websites.

    This involves creating a linkable asset on your website, identifying people who can potentially link to the asset and persuading them to link to you.

    There are, of course, other outreach strategies such as broken link building where you offer to replace an outdated link on a website, data studies, the latest trends in an industry and more.

    Local SEO

    I work with a number of local SEO clients to enhance their online presence to attract more website visitors from local search results.

    A small local business wants greater local search presence and will typically have fixed business operations or locations that they trade from or serve customers.

    The most important elements of local SEO are :

    • Customer Reviews
    • Managing Google My Business account
    • Citations or online mentions


    1. Here’s how I typically work with clients.
    2. We talk on Zoom, the phone or WhatsApp
    3. I listen to the challenges you have and what outcome you are looking for
    4. You provide access to Search Console
    5. I provide an estimate for the work
    6. I deliver a solution; the solution will be delivered in either a Google Doc, Google Sheet along with a commentary
    7. You or your team implement the solution.

    How much do I charge for SEO ?

    Costs vary depending on the complexity of the problem or the type of seo campaign required.

    For keyword research and content brief costs, click here.

    SEO Audit pricing will depend on the number of pages.

    SEO Training – Will you teach me to do SEO myself?

    I provide an SEO training programme that teaches you an outcome; 1000 organic visits.

    The training modules included are :

    • How to create a click forecast by doing keyword research so you choose the correct pages you need to create to deliver clicks and traffic
    • How to create content
    • How to promote your website
    • How to earn links
    • How to convert your traffic
    • How to optimise and improve your organic positions and traffic

    How to hire an SEO expert (according to Google)

    Just like any hire or business relationship you need to find out if your supplier will be a good fit with your business.

    Ideally you should have a telephone conversation or face to face meeting with them.

    Copy this list of questions and, during the interview or meeting, make a note and check the seo consultant asks these questions.

    • What is unique about your business and services?
    • What does your ideal customer look like?
    • How does your target market currently find your website?
    • How does your business make money ?
    • Where else do you market?
    • Do you use offline advertising ?
    • Who are your competitors?

    I would like to add the following to this list.

    The expert should also know a little about a business owners website traffic and provide some feedback on issues they’ve experienced with the website such as

    • Site speed
    • How the website look on a mobile device
    • Some good search queries you rank for
    • Your top pages

    Why choose a freelance seo consultant over an SEO Agency?

    If you are a large enterprise or organisation then, yes, you probably need an SEO agency.

    But the majority of companies in the UK are small or micro-businesses.

    Unlike other SEO agencies I don’t work on a retainer basis.

    I fix SEO problems and devise solutions to help with the outcome you’re looking for.

    Why is SEO so expensive ?

    Let’s say you’re a home improvement company and the cost per click to advertise is £15.

    You need 1000 visits a month to meet your sales lead objectives.

    That’s £15,000 a month for 12 months or £180,000 a year.

    If I were able to deliver 1000 visits per month organically for £6,000 a month for a 3 month campaign, would SEO be expensive ?

    Compared to Google Ads, SEO is not as expensive.

    And if the 1000 visits can deliver sales leads that deliver £40,000 revenue a month or £480,000 a year then SEO would be a good return on investment.


    Happy to recommend you to anyone looking for advanced on-page SEO help.

    Happy to recommend you to anyone looking for advanced on-page SEO help.

    Brian Dean, Backlinko.com

    Big shoutout to Fraser McCulloch on his excellent seo / content ideas service. My sites traffic has increased 89% in one month from 827 visits to 1585 visits.

    Adam, Hollywood Mirrors

    Your presentation has helped me show the client the major issues, they are now more open to fixing the basics first (giving me a small development budget) rather than jumping into new stuff. 

    Dave, Brighton


    I did the research, the client did the writing and I built this website.

    The traffic continues to grow organically with very little involvement.

    There were strong search engine optimisation foundations put in place but perhaps the company are just in the right space at the right time.

    This ecommerce company’s traffic increased 64% after implementing improvements.

    Or this business saw organic traffic grow from 4400 to 7150 organic visits per month.

    Contact Me

    I am based in Scotland but work with clients and agencies in London, New Zealand, Canada, Italy, USA and Australia.

    To get in touch, book a free 45 minute consultation.