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Best SEO Tips for quick wins
These seo tips will help you rank higher and earn traffic; or if you don’t have time hire an seo expert.
Set a goal
So you’ve just launched a brand new or redesigned website and you’re wondering why you are not on the top of Google.
Before you shout at your web designer or seo manager, bear in mind it can take 6 months before you start seeing traffic from Google.
So the first thing is to make sure you can track website goals.
To check your organic traffic and goals, login to Google Analytics
- Select Acquisition
- Search Console
- Landing Pages
- From the conversions column, select your goal
So I’ve only got 24 conversions (leads) from my organic traffic.
I can see which pages convert the best and worse.
What SEO do you want to improve ?
My goal is to improve traffic and clicks to my service pages and thus generate more business enquiries.
I have filtered the landing pages report to display the statistics of these pages.
To filter your landing pages in Google Analytics use the Matching RegExp filter and type in the url names.
If you sell products, you could set up a filter to just shown your products.
- My keyword research services page is being found in Google 1450 times (the impressions column)
- I only get 2 clicks (clicks column)
- The average position is very high for each page (eg: average position 34 means I’m half way down page 3 of Google)
So, to get more enquiries, I need to increase my average positions in Google which hopefully will increase clicks to my pages.
So the next tip is to optimise my existing pages.
Improve seo of existing pages
So now you need to find out which keywords and positions a page ranks for.
Improving rankings of existing pages is the fastest way to increase traffic to a page.
So go and look at the keywords one of your important pages ranks for.
- Go to Landing Pages
- Filter by important pages
- Select a page
- Look at top search queries
- Copy and paste top query into Ubersuggest
Take the most relevant search query and copy and paste it into Ubersuggest.
- Check there is search volume for this query
- Click the arrow next to the keyword to see the top keywords report
- These top pages should display visits to their page
- There should be a few of the top pages with zero or very few links
Where the top pages earn traffic and some pages have no links to their page, then it’s possible for you to break into the top 10 results.
Now you need to improve your page content to match the user intent.
And boost internal and external links to this page.
Add internal links to orphan pages (using Search Console)
Provided you have access to Google Search Console, you can view your top and worst internally linked pages.
- Go to Search Console
- Internal Links
The default view is internal links in descending order.
To find pages with the lowest number of internal links, select internal links again.
The pages with 0 internal links are called orphan links.
With a low number of internal links I am signalling to Google that this is page isn’t very important.
Find the page you are trying to improve and check the number of internal links.
Here’s the search site operator to help you identify pages that contain your main search queries.
site:platonik.co.uk -site:platonik.co.uk/seo-tips/ "seo tips"
To use this yourself, change the domain after site: to your domain name.
Then omit the page you seek to link to site:platonik.co.uk/seo-tips/
Now put the main query in between quotes for the anchor text links you’re seeking to add “seo tips”.
Keyword Research Tips
Keyword research gives you a little insight into what people type into Google and how much traffic the top pages earn.
Research what people are searching for
It seems obvious to check what people are searching for but data proves otherwise.
95% of web pages earn no traffic.
I have a friend who is a coach and wrote an article about buying a toothbrush and golf.
It’s a great article.
But no one is looking on Google for this.
He is writing for himself not for users or Google.
Therefore this article will never get any traffic in Google.
So I recommend experimenting with a few keyword research tools.
Ubersuggest is a free tool.
- Enter a keyword.
- Look at related keywords
- Click to see the top 10 results
- Check the pages get visits
- Check to see if top pages don’t have many links
If this is something you could write about, then jot down that topic on a spreadsheet or notepad.
Find Low competition keywords
For new or less authoritative websites, you want to target keywords and topics where there is less competitive keywords.
What does low competition mean ?
It means that there are pages in the top 10 results, that
- earn traffic
- the existing content is either weak, not satisfying the user or out of date and
- there are a few top ranking pages that have zero or a few links to their page.
To find low competition keywords
- Go to Ubersuggest
- Enter a seed keyword eg: one or two words
- Select your country
- Select keyword ideas
- Select the filter bar
- In the SEO Difficulty box enter 0 and 10 and then apply
This will reveal low competition keywords.
You can add additional filters such as “buy” for low competition keywords with commercial intent.
Check the traffic and links to the top pages.
Don’t be too concerned that the estimated visits to the top pages is low.
Ubersuggest estimate the traffic for this single keyword.
You need to check the total traffic to one of those top pages.
Enter their URL into Ubersuggest and check the top page traffic.
Reverse Engine Competitor Top Pages
I like to reverse engine my competitors top pages to identify keyword research and content writing opportunities.
Ahrefs has a brilliant competitor analysis tool.
Enter your URL and there’s a tab called competing domains.
Check the top pages of these competitors.
If you don’t write about these topics, then that’s a great opportunity for your to create new rankable content.
If you don’t have Ahrefs, try this.
Write down a list of big websites in your industry.
This could be a newspaper, magazine, governing body, accreditation website.
- Enter the URL into Similarweb.com
- Scroll to the bottom and find related websites.
- Jot down those websites.
- Enter the address of each into Ubersuggest and jot down the subject of their top pages.
Find the topics that are a good fit for your website that you don’t currently write about.
Find questions searches and add answer to your page
- Find keywords that rank between position 10 and 30.
- Take that keyword and paste it into Thruuu
- Select your country and search engine
- Scroll down to SERPS features and look at the questions.
Check your pages does not answer this question.
Write a few paragraphs answering the question.
Go into your CMS and edit the page.
Wrap the question in an h2 header and paste the answer you wrote below.
Save your page and repeat the process for another keyword and page update.
Boost traffic with one “how to” article per month
A really simple keyword research tactics is to publish a “how to” article on your website.
Once a month is a good frequently.
You can find keyword ideas using both Ahrefs and Ubersuggest by entering “how” in the filter tool of their respective keyword research tool.
Create a product/service comparison guide
People search and compare products and services when they are unsure what to buy.
And that’s your opportunity to create content and get in front of these people when they unsure or undecided.
I’ve outlined how to research for comparison opportunities here.
Check SERPS to understand user intent
When you look at the page titles and descriptions of the top ranked pages for a search query you can earn some clues as to the content the user is looking for.
Look at the top 10 results for “seo tips”
It’s obvious the user wants “seo tips” but upon closer examination of the top pages they have 3 elements in common.
- For beginners
- Increase traffic
So I compared the page titles of the top results with my old seo tips article.
It appears I’m only offering useful tips and I’m not giving actionable and easy tips to increase traffic.
Hence why I’m ranking poorly and not earning traffic.
Write for user intent
So now that I know the user wants seo tips that are easy, actionable and can earn more traffic, I can write my content to match that intent.
I create a Google spreadsheet and write down all my sub headings in one column.
Then in the next column I go through all the top pages and write down their sub headings.
If you install SEO Minion on the Chrome browser you can speed up this process and copy and paste these headers.
Now I compare my sub headers with the sub headers of the top pages and write down a new outline for my page.
These headers will cover the main sections of the new page.
Then under each of those heading sections write down the most important areas to cover.
Now I know the user intent, have an outline of what to write and can start writing.
Finally I’ll run my finished article through a proofreader and semantic tool to ensure my writing is “on topic”.
Add case studies and testimonials to page
Case studies and testimonials are social proof and trust signals you can convey to users on your website.
To quote David Ogilvy “people find it easier to believe the endorsement of a fellow consumer than the puffery of a copywriter”.
Non customer can identify with these satisfied customer testimonials which can nudge them towards an enquiry or taking action.
Make content easy to read with fonts, headers and white space
These tips are taken from my website copy guide.
- Use short words
- Short sentences
- Short paragraphs
- Personal copy
- Use body font size of 18 pixels or more
- Use line and paragraph spacing
- Reduce words per sentence so they are easy to read
- One sentence per paragraph
- Use bullet points
- Use numbered lists
- Use accordions to avoid long boring page layouts
Great SEOs upgrade their pages regularly
A month ago I discovered over 50% of my pages were over 12 months old.
I compared my organic traffic for the year versus last year.
Traffic has declined.
So I identified pages with the largest declines.
First I checked my page matched the user intent.
If the page matches the intent then I found related questions and added those to the pages.
For pages that did not align with the user intent I completely rewrote and upgraded those pages.
Now 70% of my pages are fresher, more relevant and better match the user intent.
Find and fill content gaps
With a content gap you can identify competitor or industry websites that are ranking for content, topics or keywords that you don’t rank for.
I wouldn’t recommend looking at local competitors for content gap opportunities as they usually don’t have enough traffic or pages to analyse.
Start looking at supplier websites and their product rankings.
Here’s a quick guide to filling a content gap in your website.
Remove weak content
Look for pages that don’t have any links, no clicks and few impressions.
Those pages do not help you organically and can edit removed from your website.
Remove duplicate content
My rule of thumb is to give Google my best pages and content.
I tend to cover one topic per page.
But duplicate content can arise when multiple pages cover the same subject.
This can be overcome by using the focus keyphrase in Yoast that will alert you if you write about the same subject more than once.
However, duplicate content can arise when you don’t even realise it.
For example, if you have an online store you can end up creating many different catalogue and collection containing the same products.
That’s duplicate content but can be overcome by using a canonical url to tell Google your preferred URL.
Or you may have to use 301 redirects, disallows or no indexing instruction.
Here’s some recommendation from Google on duplicate content.
On Page SEO Tips
On page SEO is as it sounds; making additions and amendments on your pages that are search engine and user friendly.
The following tips are universal and apply to the majority of web pages.
Use short URLS containing main keyword
The URL is the letters or words you use to uniquely identify a web page.
Just looking at the above URL, you probably have an idea what that page is about.
Now if I named this page /?p=5638 you would have no idea what the page content was about.
Google see url such as /seo-tips/ in their crawls and the url is a little clue as to the page subject matter.
There was research done that showed that a short URL was one of the strongest on page factors in ranking a web page.
Note that I said a short URL is a strong on page ranking factor; off page factors are considerably more powerful in higher rankings that off page factors.
Best tip for creating URLS
Keep the URL short like /seo/ or /seo-tips/ and make sure the word or phrase used for the URL is based around the main keyword identified during your keyword research.
Do not, under any circumstances, include a month or year in your url.
Add main keyword to start of title tag
If you use the Yoast SEO plugin they recommend you include your main keyword at the start of your meta title.
If you Google any search query most of the top pages contain the keyword at the start.
This helps people scan the results quickly before deciding which result to click.
Write persuasive page titles to earn more clicks
The title tag is like the advertising headline for your page.
Here’s an example of a page in purple that isn’t maximising it’s page title.
Compare that page title with the one highlighted in green.
I’ve used a tool to analyse the effectiveness of both headlines.
Clearly the latter is a more powerful title.
Boy, do I feel fired up and ready to get supercharged after reading this headline.
Best Tip to write better title tags
Pop your headline into https://headlines.sharethrough.com/ and it will give you a headline, engagement and impression score.
The tool will teach you how to increase the length of your page title, include a brand name, use more alert words and use less passive words.
Meta description should sell user on your page
The page meta description are the 2 or 3 lines of text that appear underneath the page title.
It’s space your page deserves in the search engines and an opportunity to explain in more words to Google and the user about your page.
To find all your page titles and descriptions very quickly enter the following into Google.
site:yourdomain.com - replace yourdomain.com with your website address.
You’ll see pages with meta descriptions that are missing, too short, too long or aren’t very persuasive.
Let me choose one of my own page meta descriptions that’s written poorly.
It’s my own contact us page and I’m only using one line of the meta description.
What a wasted opportunity to persuade people to contact me.
We know that Google tend to bold relevant keywords in your page title and description for relevant search queries hence you should use page title and description to the fullest.
The meta description displayed in Google will vary in length depending on the device the user is searching on.
The Yoast WordPress plugin has a nice feature that will preview your meta description length in mobile and desktop views.
Best Tip to Write Better Meta Descriptions
Write the meta description as a longer version of your page title using more persuasive or call to action phrases like this one.
Ignore meta keyword tag
I’ve been doing websites and SEO since 2005 and have never, ever used meta keywords for pages.
Google has publicly stated that keyword meta tags are not used in web search rankings.
The heading on a page helps to explain to the visitor what the page is about.
If you previewed my SEO Tips page in the search engines and clicked on the link and then I showed you tips about another subject you’d feel disappointed or mislead.
So the page heading just reinforces that you’re on the correct page.
But not everyone comes to your website comes from Google.
Some people come from adverts or social channels or from other pages on your website, so the page header should be explanatory and persuasive.
Best Page Heading Tip
Make sure the page headings are formatted in the H1 style and ensure the header starts with your main keyword.
For this page I could just use SEO Tips but 64 SEO tips for new websites to increase traffic better describes who the page is for and what this page is about.
You can format a web page with H2, H3, H4, H5 and H6 headings.
For a start it breaks up a long form page of content.
But more importantly I believe an H2 header is a on page signal to Google of the secondary importance of that content on your page.
There are various tables of content plugins; in fact a table of content feature is now included in the Gutenberg Addon plugin.
First sentence includes main keyword
A simple tip is to include your main keyword in the first sentence of your page.
Google will give greater ranking importance to the first sentence that immediately follows your page heading.
Whilst not a major ranking factor, every little best practice on page seo optimisation will help.
Add 3 internal links
You can significantly increase the visibility of your website and pages by adding internal links to other pages on your website.
I try and link to around 3 other pages on my website when adding or updating posts.
Add external link to help Google understand page
Adding an external link to another website seems to be counter intuitive; you want people to stay not leave your website.
But ongoing links have a positive effect on your SEO because they can help Google better understand the context of your page.
Optimise images with TinyPng
Large unoptimised images slow down your website load speed.
So you should use a tool like TinyPng to optimise your images so the file size is smaller.
There are various WordPress plugin tools that will automatically optimise your images; thus saving you time.
Create a YouTube version of page to rank page and video in SERPS
If you have the time, create a YouTube version of your page so that the video and the page rank in the search results.
I earn about 120 visits a month to my page comparing Ahrefs and Ubersuggest.
Looking at the YouTube statistics of my video I can see that 16.4% of these video views come from Google search.
It’s not much but every little counts.
Add a call to action
Where possible, the call to action should match the page the user is engaged in.
You’re reading a page about seo tips and I’m offering you a free download to improving your website traffic with an seo tip guide.
Add the call to action in multiple locations on a long form post or article.
Add related posts
At the end of each article add in related posts to keep the user engaged on your site if they don’t take the action you’re looking for.
Thankfully my WordPress theme automatically display category related posts; failing that use a related post plugin or develop your own functionality with advanced custom fields.
Have a sidebar
Having a sidebar on your pages or posts can reduce your bounce rate and navigate users to your commercial intent pages.
Look at my sidebar; I have related articles and then 3 boxes pointing website visitors to my service pages.
Technical SEO Tips
There are so many parts and elements to a website that we shall call these technical SEO tips.
If we compared a website with a building it needs an architect to conceive the structure, it needs strong foundations, good brickwork, insulation, ventilation and so on.
Without these elements the building won’t last long.
That’s technical SEO and it’s about how search engines are able to crawl and view your web pages.
It’s estimated 66% of searches are done on mobile devices.
Therefore it makes sense for Google to encourage web developers to have fast, mobile friendly websites.
Site speed is definitely something that can be improved after a website is launched.
But most speed issues occur as a result of web development or theme selection.
Make sure you test the speed of a theme with GTMetrix before you purchase it.
Use robots.txt to hide precious content
A robots.txt file is a small file that sits on your root server that tells the search engines who crawl your website which pages to look at or ignore.
You don’t need login pages or secure files showing up in the search engines so you can block these files in your robots.txt file.
I block all PDF documents that I upload to my website as I don’t want Google or prospective customers seeing them.
Say for example you create 2 pages about the same subject.
These pages could both be ranking in Google, have links to them but stealing rankings and clicks from each other.
So you would merge the content of both pages into one page, delete the other page and then set up a 301 redirect from one to the other so you don’t lose the juice the deleted page has acquired.
SSL and https
Away back in 2014 Google confirmed that an SSL certificate on a website is a ranking factor.
One issue that frequently occurs on websites is mixed https and http urls.
After a site migration to https some internal links on a website still link to the non-secure version of the page.
Or your website links to a non SSL external links.
That’s an issue which can be resolved by running an seo audit.
Submit XML Sitemap to Google
An XML sitemap is a list of web pages that you want Google and Bing to show in their search engine results.
It’s also how Google generate the information you see in Search Console reports.
Most content management systems will supply an XML sitemap or you can generate a WordPress XML sitemap with the Yoast plugin.
Once you have your sitemap add it to Search Console and/or Bing Webmaster Tools.
You can disallow pages such as secure or login pages that you don’t want people to see.
Best XML Sitemap tip
My rule of thumb with an XML sitemap is only give Google your best page.
Speed up your website to rank higher
You want to test more than the speed of your website, you want to test the speed of each web page.
I have a client that is guilty of uploading images straight from Photoshop without saving an optimised image for the web.
Large images are the biggest culprit for slow pages.
Best Page Speed Tips
Go to Google Analytics and type “Speed Suggestions” in the search bar at the top.
You’ll be taken to a report showing
- Average Page Load Time
- Page Speed Suggests
- PageSpeed Score
Pick a pages with the lowest score and the most suggestion.
A window will open and Google will analyse the page.
Click on desktop and mobile to see your page score.
WOW my page on mobile is 51 out of 100.
Verging on slow.
Look down at opportunities.
That’s how you can quickly improve your page speed and enhance the user experience.
SEO Audit with Ubersuggest
Ubersuggest offer a free seo audit tool.
This can help you identify some, but not all, issues with your website.
Enter your url and issues will be identified.
Work your way through these issues or else pay your web developer or agency to implement the fixes.
SEO Audit with Ahrefs
The best website health check tool is the Ahrefs Site Audit tool.
Run an audit with the tool and it will show you :
- Comparative SEO health score since your last audit
- HTML Issues
- Duplicate pages
- Low quality pages
- Broken links
Once your report has been generated they’ll explain each issue and how to fix those images in fairly plain English.
Link building tips
You don’t get links you EARN links.
So that’s the first link building tip.
Change your mindset from getting to earning links is a good start.
An Ahrefs study showed the relationship between referring domains and organic traffic.
Why do people link to competitors ?
People link to useful, helpful or awesome assets that match the story they want to tell.
People link to assets that just so happen to reside on a web page.
A study by Buzzsumo showed that list posts earn more links than any other content format; including quizzes, why posts, how to posts, infographics and videos.
Create content for people in your industry to link to
Let’s say you sell travel insurance.
That’s a very competitive market to compete on.
Very few people will link to your travel insurance pages.
So find out what topics are related to travel insurance.
Pop “travel” or “travel insurance into relatedwords.org.
Look here’s a topic – lost luggage.
So now you need to find out who has previously linked to lost luggage topics.
Enter “lost luggage” into Ahrefs Content Explorer.
Sort by descending referring domains.
The people who link to these top linked articles might possible link to something else about lost luggage.
You want to write a similar topic but find a different angle to other similar pages.
Then on your new “lost luggage” page you want to add internal links to the travel insurance page you want to rank higher.
Then you want to find the names and email addresses of all these people who link to articles mentioned above, reach out to them with a view to earning links to your new page.
Jump to SEO Links
Jump to links can help you rank pages for long tail keywords or questions by simply adding a new h2 section and an answer to the query or question.
I have written an extension guide to these seo links here.
Socially Share Content
Distributing your content on social networks can help reach and influence people in your industry; and even potential customers.
I’ve used a social curation tool that shares my content with influencers.
Quuu has helped me earn a few links from social sharing.
Fix your broken links
Broken links create a poor user experience and there are two types.
You might have external links to other websites that you quote or reference.
Or you may have removed or changed pages in your own website that create broken links.
The latter occurs after a change from http to https version of your website, a website redesign, a website audit or a change of CMS.
Best broken link tip
Use a free tool called Integrity and run your website through it and it will show you all the broken links to fix.
Broken Link Building to boost authority and rankings
One of the main reasons you are not ranking high for your pages and keywords is that you lack domain authority.
That authority can be built by offering to replace broken links on other websites with your replacement page.
Use Anchor Text Links
When you add a link from one page on your website to another page, ideally you want to use relevant and useful text such as “keyword research” when linking to a page about keyword research services.
This is much more useful than highlighting “click here” as the text linking to your page.
Google will pick up those keywords you’ve highlighted in your links and it will help you ever so slightly in the search results.
Disavow bad links
Ideally you want high quality, high domain and industry relevant websites linking to you.
But perhaps you hired someone in the past who built some spammy, low quality and irrelevant links to your website.
Well you can disavow those bad links and tell Google to ignore those links.
Here’s a comprehensive guide to disavowing links from Ahrefs.
Email subscribers your content
As part of your online marketing, you should email your existing subscribers any new posts you’ve published.
For example, I’ve upgraded 6 articles in the last month and should really send an email highlighting useful resources for them.
Sponsored and guest post links
Google has recognised that people are paying other websites in order to earn links.
So they’ve introduced the rel=”sponsored” link attribute for publishers to indicate a link is a paid link.
Such a link isn’t going to be as valuable as link earned naturally.
However, let’s say I’m in an industry Facebook group and I say to David, I’ll write you an article.
He’s probably not going to bother with a sponsored link attribute.
So moving forward, guest posts will still be great for earning valuable links but only from people and website owners you know.
Paying for do follow links just got that much harder; which is good news actually.
Local SEO Tips
According to Search Engine Roundtable over 46% of all searches in Google have “local intent”.
In other words, people will visit a nearby business after doing a local search.
Therefore it’s important you can be found in the local search results.
(NAP) Name, Address Postcode on website
NAP is short for the name, address and postcode of your business.
You need to submit that information to local directories and citation sources because Google use these mentions of your business to rank you in local search.
If you aren’t getting rank well locally you will more than likely have a lack of or inconsistent citations.
Use BrightLocal to find, add or repair your citations.
It will cost you are $3 per citation and is worth the investment.
Now if you don’t have a business at a physical address, then you will have trouble ranking locally.
Don’t try and fool Google with a fake address or PO Box number, it won’t help you.
But what you do are creating local city guides or get ranked on industry websites.
Most professionals or tradesmen are members of an accredited body.
These bodies have websites and normally list their members both alphabetically and geographically.
So if are listed on their website you get links to your website but the chance to be found when people are looking for on their website.
Set up Google My Business
Google My Business is a solution for businesses with a local presence or location to tell Google and users about their business.
It helps you to earn rankings and website traffic when people search your business name, your type of business or businesses in a particular geographic area on Google Maps.
You can add your company name, address, phone number, photographs, reviews and links to your pages, products, services, events and offers (from your phone and computer).
Best Google My Business tip
Use Google’s own guide to setting up and using GMB here
Earn local authority with social media
Ask for customer reviews
A popular type of search query are company and product review searches.
You can email customers directly and ask for reviews, use the WhiteSpark review link generator tool or use a 3rd party solution such as Feefo to capture review post purchase or transaction.
Do review help your SEO ?
Yes according to Leverage Marketing and the Local SEO Ranking Factors study.
Best customer reviews tip
Use the WhiteSpark review link generator in an email campaign to customers that have a gmail address.
Customers with gmail addresses will find it easier to login and add a review of your business.
Sponsor local team
In my local advertising guide, I recommended that local businesses sponsor a local team to promote their business.
The price of local sponsorship will vary but a link on their website, branding on their shirts and joint social promotions will add credibility to your business.
Google Posts to promote content and offers
Google Posts are a feature within Google My Business that enable business owners to promote articles, services, products, offers and events.
Once you’ve set up your Google My Business account login into Google My Business or download their iPhone app.
Here’s my video guide to Google Posts.
Best Google Post tip
Create a free account with Canva.com and create a 400 x 300 template and insert an image and headline.
Download the image and upload to a new Google My Business post.
Choose to link to a page on your website, write a paragraph about the post then publish it.
The post will appear next to your business listing on Google and you can also share the post on other social channels such as Facebook, LinkedIn and Twitter easily.
Ecommerce SEO Tips
If you run an online store here are some ecommerce seo tips to boost your rankings and traffic
Above the fold
Try where possible to have your product name, image, price and add to cart button above the browser fold.
This ensures your product details are visible to shoppers.
This may not be possible on mobile devices but don’t make it difficult for the user to find essential buying information.
Strictly not an seo tip but I would recommend your call to action buttons being some kind of shade of green.
Rank your images with ALT Tags
According to Shopify, Google Images is now the second largest search engine on the planet.
Bigger than YouTube.
Whilst image search could be partly driven by fashion searches there are many people looking for the right image for all kinds of purposes.
The ALT tag is just a way to describe an image to Google.
Best ALT Tag Tip
Install the SEO Minion Chrome Extension, visit one of your web pages, click SEO Minion then Analyze On-Page SEO.
In this example my page has 51 images and 45 images without ALT Text.
All I need to do is describe these images.
Then I can actually track my ALT Tag click performance using the Performance Report in Google Search Console.
Add ‘Purchase intent’ Keywords to your product pages
Purchase intent words are those such as “buy”, “order” “cost”.
If you have the product on sale, then don’t be scared to add the discount amount eg: “15% off this month” to the page title, meta description and body copy.
Breadcrumbs = internal links
Breadcrumbs are the small link list objects you sometimes see at the top of web pages.
They show the user where they are on a website.
From an SEO perspective, they improve the visibility of sections and pages of a website.
Breadcrumbs will link a home page to a category page and product page and then vice versa.
Canonical URLs for similar content
Canonical URLs are a technical feature that simply tells Google ‘this url is the same as that url and this is our preferred url”.
The need to use canonical URLs is most frequent on e-commerce websites.
When you add a product to the store, you have a url for that product eg: /products/product-1/
But you also have to add that product to a collection eg: /collection/product-1/
But the product may appear in another collection eg: /collection/sub-collection/product-1/
So with canonical URLS you tell Google what url is your preferred url and you don’t suddenly have 3 urls all about the same product.
Thus avoiding duplicate content on your website.
These simple, actionable seo tips can be applied by anyone with rudimentary website skills.
You don’t need to implement them all; just choose those you believe will have the biggest seo impact and drive more organic search traffic.