Platonik

Keyword Mapping : From keyword research to website structure and design

This article outlines keyword planning; the process of mapping keywords to pages on a website based on keyword research...

Website structure (How to plan and design in 8 steps – 2018 version)

Planning the website structure gives the client the best possible launchpad for success. I am going to show you how I...

Website re-design proposal template

Download my website re-design and development proposal template that outlines how I wrote and charged for a £19k...

Starting or planning a website ?

Home Websites

Website Costs – (How much for web design, development and content ?)

This resource outlines the website costs using a website builder, starting a business, a small business lead generation, an e-commerce and a custom built website. A website cannot be classified as a cost; it is an...

Home Websites

Building a lead generation website. The complete guide (2018)

This is a guide book for those looking to build or commission a lead generation website. Lead generation websites are needed by companies looking for customers interested in buying or using their services. Challenges A...

Home Websites

Websites We’ve Built

The websites we’ve built have been for recruitment agencies, manufacturers, watch shops and other professional services companies. This is a selection of 21 of the 200 websites we’ve previously designed and...

Home SEO

Shopify SEO Guide to higher rankings and organic traffic

This Shopify seo guide will help ecommerce store owners and their marketing team improve their rankings and organic traffic. How to calculate your Shopify store key metrics using Google Analytics Why you need to analyse...

Home

48 best small business ideas to start at home or online

The 48 best small business ideas to start with minimal investment based upon the keyword research I’ve done. These ideas are mainly online based as opposed to physical retail businesses that have higher running costs...

Search Engine Optimisation

SEO

Add 15 free backlinks and business citations (June 2018 update)

This is my step by step guide to adding 15 free seo backlinks to boost any new website. Many web designers build a website and, since they are swamped, forget the initial basic link building. Backlinks send trust...

Content Marketing SEO

The Off Topic SEO Spin off Hack : find content ideas in Google Analytics

SEO

11 search query ideas for your next website or blog post

Search queries are the words and phrases people type into the little box on Google’s home page. If you want more website traffic, you have to know what people are searching for. You can’t leave it to chance you...