Keyword research is the art and skill of discovering the words, phrases and intention of potential customers who are searching on Google’s search engine.
Once you’ve done keyword research then you can write, produce and optimise web pages that specifically target those keywords and phrases you researched.
The objective is to earn high rankings in Google and clicks to your web page.
Over 90% of web pages get no traffic because website owners don’t write about subjects that people are actually searching for.
In other words, most people don’t know how to do keyword research to guide the organic traffic strategy for their website.
Remember as a kid you just coloured in between the lines of your colouring book and your parents though you were a brilliant artist ?
When you use my keyword research service you just fill in the blanks from the report I supply.
And if you’re too busy let our copywriter write it for you; a little extra cost though.
This approach provides you with the best opportunity to rank and earn traffic from Google
Many web professionals and website owners have access to free keyword research tools.
But free tools such as Ubersuggest and Google Ad Planner don’t produce sufficient keywords to do effective keyword research.
In this example, the free tool, Ubersuggest found 688 keywords and Ahrefs, the paid tool, found 20740 keywords after exploring the same seed keyword.
That’s a huge gulf in keywords and phrases that could be used to shape and guide your organic traffic strategy.
A London advertising agency generate organic traffic that’s worth £25,000 a year and they rank number 2 for their main keyword and page 1 for 45 other keywords.
A company in New Zealand wanted more people to skydive.
They needed to get their service on potential customers ‘to-do’ list before they travelled or booked a holiday.
So I researched what people were looking for, the estimated traffic the client could expect and what they’d need to create on their web page.
The two guides created from this research now account for 25% of the client’s total traffic from Google.
SEO isn’t the only online marketing channel to reach prospective clients.
This e-commerce case study below shows a company with no SEO strategy earning over 20% of website traffic and revenue from organic results.
Imagine what an organic search and content strategy built from solid keyword research foundations would bring to their business.
After completing a BA (Honours) degree in marketing, I started my career as a marketing research executive 29 years ago.
I have worked client and agency side in both project management and on the research and content for over 500 websites.
No one else delivers actionable keyword research reports like I do.