I’ve compiled the video marketing statistics of 28 teachers’ YouTube channel. YouTube is the 3rd largest search engine, after Google and Google Image Search, and it is an obvious place to find answers to questions in a...
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28 Types of Website Content that Google, Facebook & Twitter loves
Here are 28 types of website content that search engines like Google and social media channels such as Facebook, Twitter and Instagram all love. I produce website content for 3 reasons : Answer users questions with an...
Add 15 free backlinks and business citations (October 2018 update)
This is my step by step guide to adding 15 free seo backlinks to boost any new or existing website. Many web designers build a website and, since they are swamped, forget the initial basic link building. Backlinks send...
97 Blog Topic Ideas for web designers, developers & agencies
This is a list of 97 blog topic ideas for web designers, developers and agencies look to create their next post. These ideas have been sourced using my advanced keyword research strategies to showcase my keyword...
Tips to Improve Website Bounce Rate with Google Analytics
Improve your website bounce rate by 4.4% in 12 weeks using these Google Analytics tips and see an increase of up to 43.7% in website conversions. That’s the results I achieved and I’ll explain how you can...
27 MUST START online business ideas
Here are 27 must start online business ideas to start in 2019 for those with some online, design, coding and marketing experience. These ideas are purely online based as opposed to physical retail businesses that may...
Digital Agency Website Survey (2018) – 84% get less than 500 Google visits
This survey of 732 UK digital marketing agency websites revealed that 84% earn less than 500 organic visits per month from Google. 84 % of UK digital agency websites estimated to earn less than 500 visits per month from...
De-risking your content marketing investment
Is a content marketing investment a risk or a reward ? Read on and you’ll discover the business pros and cons of content marketing. Table of ContentsI can’t pay that much for contentSlim chance content will earn...
21 marketing blogs and bloggers every web designer and developer should read and follow
A list of 21 marketing blogs and bloggers, in no particular order, you should read or follow especially if you are a web professional. I’ve highlighted one essential article you must read from each of these...
29 Free Digital Marketing Tools
I have curated 29 free digital marketing tools that I use most frequently that will be most useful to web professionals and those marketing websites. Table of ContentsGoogle AnalyticsFacebook AnalyticsFacebook Insights...
My organic traffic and rankings are down 30%, I need advice
I got a text message from a client this week. My organic traffic is down 33% he said. I need your advice how to get this sorted. Before jumping in with a solution, I checked my own traffic. My organic traffic is down 15...
17 Ways to Advertise Your Business Locally (for almost free)
Here are 17 ways to advertise your business locally. As a former marketing manager responsible for advertising a telecoms business in Glasgow I’d like to think I’m qualified to do so. Back in 1999 my employer gave me a...
17 Best Digital Marketing & Advertising Books To Help Improve Your Business
I haven’t read my favourite marketing books in years so I’ve looked through my bookshelves and Amazon account to identify the books that have influenced me the most. Table of ContentsWhat is f**k is marketing?The...
Keyword Mapping : From keyword research to website structure and design
This article outlines keyword planning; the process of mapping keywords to pages on a website based on keyword research. This process helps with the planning and design of a website. Table of ContentsWhy keyword mapping...
List Building Strategy : 233% more organic search subscribers in 2 weeks
My list building strategy outlines how I increased subscribers by 233% in 2 weeks from organic search. There is no buying email lists or paying for advertising involved in this strategy. Let me start this strategy to...
Website structure (How to plan and design in 8 steps – 2018 version)
Planning the website structure gives the client the best possible launchpad for success. I am going to show you how I plan and design the structure of a new website in 8 steps to give the client’s website the best...
Improve your website conversion rate with these 39 tactics
You will improve your website conversion rate by implementing one or a few of these 39 tips. But first … Table of ContentsWhat is a website conversion?How to set up a conversion or goalNo website traffic no...
Writing Website Copy in 2018 : 17 Easy Tips & Fixes
Writing website copy in 2018 is essential in communicating, educating and persuading visitors to take action or the next step. The following 17 website copy tips and fixed have contributed to higher Google rankings...
What value is social media to a business? 4 ways to measure
This is my attempt at answering the question “what value is social media to a business”? I hope I upset a lot of people because then I know I will have struck a chord. I am a left brain quantitative marketer...
Website re-design proposal template
Download my website re-design and development proposal template that outlines how I wrote and charged for a £19k project. After reading this blog post you will have a better understanding of how to write a website...
Website Costs – (How much for web design, development and content ?)
This resource outlines the website costs using a website builder, starting a business, a small business lead generation, an e-commerce and a custom built website. A website cannot be classified as a cost; it is an...
The Off Topic SEO Spin off Hack : find content ideas in Google Analytics
The off topic SEO spin off hack is for growing websites that earn a lot of impressions and organic clicks from Google search. Table of ContentsWhat is an off topic SEO spin off hack ?Best pages in Google Analytics...
Teachable Online Training Courses – (How to create, produce and sell)
Learn how to create and sell your first online training courses using Teachable with this 9 part guide. This training course guide will highlight the steps you need to take, the resources you need and the key challenges...
Building a lead generation website. The complete guide (2018)
This is a guide book for those looking to build or commission a lead generation website. Lead generation websites are needed by companies looking for customers interested in buying or using their services...
Websites We’ve Built
The websites we’ve built have been for recruitment agencies, manufacturers, watch shops and other professional services companies. This is a selection of 21 of the 200 websites we’ve previously designed and...
11 search query ideas for your next website or blog post
Search queries are the words and phrases people type into the little box on Google’s home page. If you want more website traffic, you have to know what people are searching for. You can’t leave it to chance you...
Cost Per Lead & Customer Acquisition Example (How To Calculate)
Use the example in this article to calculate your cost per lead and cost per customer acquisition. Table of ContentsLet’s say you sell a service for £5000.You aim to do 10 jobs per month.To get leads your website needs...
Adobe Business Catalyst alternatives for e-commerce & lead generation websites
Adobe Business Catalyst is shutting down in March 2020 and I have less than 24 months to find alternatives for my clients websites. Table of ContentsAdobe is kicking us out their web houseWebsite Audit and Review3 types...
Switching website from Adobe Business Catalyst To WordPress – Step by step guide
Switching from Business Catalyst to WordPress took me around 60 hours and this was my approach. Table of ContentsSearch, evaluate, test and buy themeWordPress hostingBuy and Install themeCustomise colours, fonts and...
SEO Case Study
In this SEO case study I will outline how I increased my organic search traffic by 691% and sales leads by 900% in 12 months. Table of ContentsIncrease in organic traffic, social traffic, total traffic and sales...
Keyword Research Ideas
I have compiled 75 keyword research ideas across a number of business sector to fuel your imagination for your next blog post or website. Table of Contents75 Keyword Research Ideas by business sectorKeyword Ideas for...
Broken Link Building
This step by step guide to broken link building is the process I used to repeatedly earn high quality and industry relevant backlinks to my website. It works for me and it will work for you provided you following this...
White Hat Link Building (Services for websites that want traffic)
I have grown my organic traffic from 373 visits per month to 1924 per month in 12 months as a result of producing resourceful content and 2 link building campaigns. Table of ContentsHas your organic traffic flat lined...
Shopify SEO Guide to higher rankings and organic traffic
This Shopify seo guide will help ecommerce store owners and their marketing team improve their rankings and organic traffic. Table of ContentsHow to calculate your Shopify store key metrics using Google AnalyticsHow to...
Drip Email Marketing Automation Review
This is my review of the Drip email marketing automation platform including 10 reasons to consider the system. A more direct comparison would be Drip and Active Campaign; sadly I’ve not used the latter. Back To Top...
Increase your email marketing open rates (15 strategies for 2018)
I am going to outline 15 ways in which you can increase your email marketing open rates this year. Table of ContentsWhy improve email marketing open rates ?Email marketing as a website traffic and sales channelTypical...
17 digital trends impacting website design, development and marketing
I have outlined 17 digital trends in 2018 impacting those in web design, web development and online marketing. This report look at website software, marketplaces, marketing channels, advertising, seo and content. Table...
How to write an SEO, marketing or website case study with 3 templates.
I am going to outline 3 case writing formats I use to create some of my website content. Website content is the fuel that drives your website and can attract, convince and convert readers and website visitors into...
How to create Facebook Quizzes and Polls and sales leads
Quizzes and polls are really popular these days; especially on Facebook. I am very commercially orientated and I use them to build up my mailing list of people interested in learning more about business, seo, content...
Jump To On Page SEO Hack using Google Related Searches
Learn how to use the Jump To On Page SEO Hack to rank your web page for related search terms and earn more organic visibility and traffic. First of all I used the Google’s related search feature to find missing content...
SEO Strategy Case Study for marketers and business owners
This is an SEO case study and the strategy I use to get ranked in Google and I’d like to share it in written and video format. I rank at number 2 for “adobe business catalyst review”. The search volume is low (30...
Why & How to find Top of Funnel Content ideas to reach buyers
I am going to explain why you need top of the funnel content to reach potential buyers and how to create this kind of content; with a real business example. There are plenty of businesses that have a great looking...
31 Call To Action Button Examples to use with your first A/B Test today
I want to share 31 call to action button examples you can test out. I recently finished an A/B test of the call to action button on my web page and thought the best way to get started was to share 31 case studies you...
Why Infographics and Visual Communications
This is an updated and easier to read version of an infographic article written by BillionDollarGraphics.com that no longer exists. We are heavily influenced by images; nothing new there. Images affect what we do, how...
