I haven’t read my favourite marketing books in years so I’ve looked through my bookshelves and Amazon account to identify the books that have influenced me the most. What is f**k is marketing?Table of ContentsWhat is...
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Website Bounce Rate – fixing the pain to a problem we don’t feel
Website bounce rate is a symptom of other issues or problems with your content, navigation, brand or products. I will outline my bounce rate problem, how to find bounce rate reports in Google Analytics and how I will...
Keyword Mapping : From keyword research to website structure and design
This article outlines keyword planning; the process of mapping keywords to pages on a website based on keyword research. This process helps with the planning and design of a website. Why keyword mapping ? Because 91% of...
List Building Strategy : 233% more organic search subscribers in 2 weeks
My list building strategy outlines how I increased subscribers by 233% in 2 weeks from organic search. There is no buying email lists or paying for advertising involved in this strategy. Let me start this strategy to...
Website structure (How to plan and design in 8 steps – 2018 version)
Planning the website structure gives the client the best possible launchpad for success. I am going to show you how I plan and design the structure of a new website in 8 steps to give the client’s website the best...
Improve your website conversion rate with these 39 tactics
You will improve your website conversion rate by implementing one or a few of these 39 tips. But first … What is a website conversion?Table of ContentsWhat is a website conversion?How to set up a conversion or...
Add 15 free backlinks and business citations (June 2018 update)
This is my step by step guide to adding 15 free seo backlinks to boost any new website. Many web designers build a website and, since they are swamped, forget the initial basic link building. Backlinks send trust...
Writing Website Copy in 2018 : 17 Easy Tips & Fixes
Writing website copy in 2018 is essential in communicating, educating and persuading visitors to take action or the next step. The following 17 website copy tips and fixed have contributed to higher Google rankings...
What value is social media to a business? 4 ways to measure
This is my attempt at answering the question “what value is social media to a business”? I hope I upset a lot of people because then I know I will have struck a chord. I am a left brain quantitative marketer...
Website re-design proposal template
Download my website re-design and development proposal template that outlines how I wrote and charged for a £19k project. After reading this blog post you will have a better understanding of how to write a website...
Website Costs – (How much for web design, development and content ?)
This resource outlines the website costs using a website builder, starting a business, a small business lead generation, an e-commerce and a custom built website. A website cannot be classified as a cost; it is an...
The Off Topic SEO Spin off Hack : find content ideas in Google Analytics
The off topic SEO spin off hack is for growing websites that earn a lot of impressions and organic clicks from Google search. What is an off topic SEO spin off hack ?Table of ContentsWhat is an off topic SEO spin off...
Teachable Online Training Courses – (How to create, produce and sell)
Learn how to create and sell your first online training courses using Teachable with this 9 part guide. This training course guide will highlight the steps you need to take, the resources you need and the key challenges...
Is my website mobile friendly and responsive ? (2018 checklist and guide)
Is my website mobile friendly and responsive ? This easy guide lets you check your website is mobile friendly and provides you with the options and approach to converting to a responsive website. There are over 288...
Building a lead generation website. The complete guide (2018)
This is a guide book for those looking to build or commission a lead generation website. Lead generation websites are needed by companies looking for customers interested in buying or using their services...
Websites We’ve Built
The websites we’ve built have been for recruitment agencies, manufacturers, watch shops and other professional services companies. This is a selection of 21 of the 200 websites we’ve previously designed and...
11 search query ideas for your next website or blog post
Search queries are the words and phrases people type into the little box on Google’s home page. If you want more website traffic, you have to know what people are searching for. You can’t leave it to chance you...
Cost Per Lead & Customer Acquisition Example (How To Calculate)
Use the example in this article to calculate your cost per lead and cost per customer acquisition. Let’s say you sell a service for £5000.Table of ContentsLet’s say you sell a service for £5000.You aim to do 10 jobs per...
Adobe Business Catalyst alternatives for e-commerce & lead generation websites
Adobe Business Catalyst is shutting down in March 2020 and I have less than 24 months to find alternatives for my clients websites. Adobe is kicking us out their web houseTable of ContentsAdobe is kicking us out their...
Switching website from Adobe Business Catalyst To WordPress – Step by step guide
Switching from Business Catalyst to WordPress took me around 60 hours and this was my approach. Search, evaluate, test and buy themeTable of ContentsSearch, evaluate, test and buy themeBuy Godaddy hostingBuy and Install...
SEO Case Study
In this SEO case study I will outline how I increased my organic search traffic by 691% and sales leads by 900% in 12 months. Increase in organic traffic, social traffic, total traffic and sales leadsTable of...
Keyword Research Ideas
I have compiled 75 keyword research ideas across a number of business sector to fuel your imagination for your next blog post or website. 75 Keyword Research Ideas by business sectorTable of Contents75 Keyword Research...
Broken Link Building
This step by step guide to broken link building is the process I used to repeatedly earn high quality and industry relevant backlinks to my website. It works for me and it will work for you provided you following this...
White Hat Link Building (Services for websites that want traffic)
I have grown my organic traffic from 373 visits per month to 1924 per month in 12 months as a result of producing resourceful content and 2 link building campaigns. Has your organic traffic flat lined over the past 2...
Power Pages
When you have a great looking website but you’re not seeing results from your web pages in Google, your pages aren’t getting page impressions or organic traffic, then power pages are the seo strategy to pursue...
94 Video Marketing Statistics to help you think about your marketing strategy
I compiled 94 video marketing statistics from primary resources that will make you think about your online marketing strategy. I looked at original research conducted by YouTube and Facebook and respected marketing...
Shopify SEO Guide to higher rankings and organic traffic
This Shopify seo guide will help ecommerce store owners and their marketing team improve their rankings and organic traffic. How to calculate your Shopify store key metrics using Google AnalyticsTable of ContentsHow to...
48 best small business ideas to start at home or online
The 48 best small business ideas to start with minimal investment based upon the keyword research I’ve done. These ideas are mainly online based as opposed to physical retail businesses that have higher running costs...
Drip Email Marketing Automation Review
This is my review of the Drip email marketing automation platform including 10 reasons to consider the system. A more direct comparison would be Drip and Active Campaign; sadly I’ve not used the latter. Back To Top...
Increase your email marketing open rates (15 strategies for 2018)
I am going to outline 15 ways in which you can increase your email marketing open rates this year. Why improve email marketing open rates ?Table of ContentsWhy improve email marketing open rates ?Email marketing as a...
23 Website Content Frameworks (proven ideas for non content creators)
Here are 23 website content frameworks that non content creators such as web designers, web developers and business owners can use as inspiration for your next or updated web pages, articles or blog posts. I produce...
17 digital trends impacting website design, development and marketing
I have outlined 17 digital trends in 2018 impacting those in web design, web development and online marketing. This report look at website software, marketplaces, marketing channels, advertising, seo and content...
How to write an SEO, marketing or website case study with 3 templates.
I am going to outline 3 case writing formats I use to create some of my website content. Website content is the fuel that drives your website and can attract, convince and convert readers and website visitors into...
How to create Facebook Quizzes and Polls and sales leads
Quizzes and polls are really popular these days; especially on Facebook. I am very commercially orientated and I use them to build up my mailing list of people interested in learning more about business, seo, content...
Jump To On Page SEO Hack using Google Related Searches
Learn how to use the Jump To On Page SEO Hack to rank your web page for related search terms and earn more organic visibility and traffic. First of all I used the Google’s related search feature to find missing content...
SEO Strategy Case Study for marketers and business owners
This is an SEO case study and the strategy I use to get ranked in Google and I’d like to share it in written and video format. I rank at number 2 for “adobe business catalyst review”. The search volume is low (30...
Why & How to find Top of Funnel Content ideas to reach buyers
I am going to explain why you need top of the funnel content to reach potential buyers and how to create this kind of content; with a real business example. There are plenty of businesses that have a great looking...
31 Call To Action Button Examples to use with your first A/B Test today
I want to share 31 call to action button examples you test out. I recently finished an A/B test of the call to action button on my web page and thought the best way to get started was to share 31 case studies you can...
8 Marketing objectives and campaigns you could explain to your dad
I have compiled 8 marketing objectives in campaigns I’ve previously worked on and explained the business problem, solution and results. What is marketing?Table of ContentsWhat is marketing?What does a marketing...
Why Infographics and Visual Communications
This is an updated and easier to read version of an infographcic article written by BillionDollarGraphics.com that no longer exists. We are heavily influenced by images; nothing new there. Images affect what we do, how...
Marketing Job
This is advice I would give my 16-year-old son about how to get a marketing job. This is a guide for any parent with teenagers they may want to consider marketing as a career after they leave school. I’m a...
