Here are 15 keyword research ideas and advanced strategies to help you understand what people are searching and clicking on in Google. So hopefully you can create relevant, useful content to put your web pages in front...
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How much traffic do you get from Page 2 in Google ?
You’ve heard the old SEO joke. “what’s the best place to bury a dead body?” Answer “Page 2 of Google“ Well, guess what ? It’s an urban legend. Table of ContentsIt’s full...
Dude, where’s my traffic ? Checklist to improve traffic and clicks
Here’s a checklist to improve the rankings, traffic and clicks to your web pages. First, Table of Contents1. Website eyetest2. Is your page getting ranked and impressions ?3. Difficulty check4. Check title, description...
How to promote your website once it’s gone live.
Here are 15 marketing tactics outlining how to promote your website once it’s gone live. This is a sort of mini marketing plan that will consist of both free and paid tactics. Table of ContentsIntroductionLength of time...
External Links – does linking out to other websites help or hurt your SEO ?
A few months ago a client asked me if external links on their web pages would help or hurt. “Should we remove links pointing to low rated websites ?” Really good question, so let’s explore this topic. Table of...
How to write persuasive website copy that sells like David Ogilvy
Let me share how to write persuasive website copy that sells like David Ogilvy. Who’s David Ogilvy ? He wrote the best selling book Confessions of an Advertising Man and ran one of America’s most successful advertising...
Ubersuggest vs Ahrefs : Comparing Keyword Research Tools
This is a comparison of 2 keyword research tools; Ubersuggest versus Ahrefs. Ubersuggest is a free keyword research tool whereas Ahrefs is a premium, paid for tool. I’ve noticed that a few of my connections have liked...
Guide to Blog Layout & Design for better leads & conversions
Blog layouts and design are often seen as an afterthought by many web designers, developers and businesses. Very little consideration is given to the user experience or the business goal. When, in fact, blog content...
47 Really Useful SEO Tips For New & Redesigned Websites
Here are 47 really useful and actionable SEO tips for newly designed or redesigned websites. Table of ContentsHow to start SEOHow to research keywordsPage Content Creation TipsOn-page SEOTechnical SEOHow to get earn...
How to add Google Analytics to WordPress with (or without) a plugin
Learn how to add Google Analytics tracking code to a WordPress website with or without a plugin to help you track website visitors. But first …. Table of ContentsTop 10 reasons to use Google Analytics.How to find your...
Top 13 Recommended SEO Forums & Groups to join in 2019
Here are my 13 recommended top forums and groups if you want to learn and implement SEO for your agency or website. I’m fairly certain SEO Book is now inactive but it used to be a great place to learn and connect with...
51 Free Digital Marketing Tools
I have curated 51 free digital marketing tools that I use most frequently that will be most useful to web professionals and those marketing websites. Table of ContentsGoogle AnalyticsFacebook AnalyticsFacebook Insights...
How to plan and implement a new SEO Campaign in 2019
This article will outline how to start an SEO campaign; that’s assuming you have a website that’s already got some traffic and some links. If you don’t have a website, try this resource or if your website is brand new I...
26 Best Chrome Extensions & Add ons for SEO
This is a list of the best Chrome extensions and add ons for SEO purposes. Table of ContentsWhat is a Chrome Extension ?AhrefsMozbarKeywords EverywhereSimilar WebVidIQSEM SEO Writing AssistantGoogle DocsSEO Text...
Video Marketing Statistics of the 28 Best Teachers on YouTube
I’ve compiled the video marketing statistics of 28 teachers’ YouTube channel. YouTube is the 3rd largest search engine, after Google and Google Image Search, and it’s an obvious place to find answers to questions...
28 Types of Website Content that Google, Facebook & Twitter loves
Here are 28 types of website content that search engines like Google and social media channels such as Facebook, Twitter and Instagram all love. My website content strategy is 3 fold: Answer users questions with answers...
Add 15 free backlinks and business citations (October 2018 update)
This is my step by step guide to adding 15 free seo backlinks to boost any new or existing website. Many web designers build a website and, since they are swamped, forget the initial basic link building. Backlinks send...
Tips to Improve Website Bounce Rate with Google Analytics
Improve your website bounce rate by 4.4% in 12 weeks using these Google Analytics tips and see an increase of up to 43.7% in website conversions. That’s the results I achieved and I’ll explain how you can...
27 MUST START online business ideas
Here are 27 must start online business ideas to start in 2019 for those with some online, design, coding and marketing experience. These ideas are purely online based as opposed to physical retail businesses that may...
21 marketing blogs and bloggers every web designer and developer should read and follow
A list of 21 marketing blogs and bloggers, in no particular order, you should read or follow especially if you are a web professional. I’ve highlighted one essential article you must read from each of these...
17 Ways to Advertise Your Business Locally (for almost free)
Here are 17 ways to advertise your business locally. As a former marketing manager responsible for advertising a telecoms business in Glasgow I’d like to think I’m qualified to do so. Back in 1999 my employer gave me a...
17 Best Digital Marketing & Advertising Books To Help Improve Your Business
I haven’t read my favourite marketing books in years so I’ve looked through my bookshelves and Amazon account to identify the books that have influenced me the most. Table of ContentsWhat is f**k is marketing?The...
Keyword Mapping : From keyword research to website structure and design
This article outlines keyword planning; the process of mapping keywords to pages on a website based on keyword research. This process helps with the planning and design of a website. Table of ContentsWhy keyword mapping...
Website structure (How to plan and design in 8 steps – 2018 version)
Planning the website structure gives the client the best possible launchpad for success. I am going to show you how I plan and design the structure of a new website in 8 steps to give the client’s website the best...
Improve your website conversion rate with these 39 tactics
You will improve your website conversion rate by implementing one or a few of these 39 tips. But first … Table of ContentsWhat is a website conversion?How to set up a conversion or goalNo website traffic no...
What value is social media to a business? 4 ways to measure
This is my attempt at answering the question “what value is social media to a business”? I hope I upset a lot of people because then I know I will have struck a chord. I am a left brain quantitative marketer...
Website re-design proposal template
Download my website re-design and development proposal template that outlines how I wrote and charged for a £19k project. After reading this blog post you will have a better understanding of how to write a website...
Website Costs – (How much for web design, development and content ?)
This resource outlines the website costs using a website builder, starting a business, a small business lead generation, an e-commerce and a custom built website. A website cannot be classified as a cost; it is an...
The Off Topic SEO Spin off Hack : find content ideas in Google Analytics
The off topic SEO spin off hack is for growing websites that earn a lot of impressions and organic clicks from Google search. Table of ContentsWhat is an off topic SEO spin off hack ?Best pages in Google Analytics...
Teachable Online Training Courses – (How to create, produce and sell)
Learn how to create and sell your first online training courses using Teachable with this 9 part guide. This training course guide will highlight the steps you need to take, the resources you need and the key challenges...
Websites We’ve Built
The websites we’ve built have been for professional service companies such as recruitment agencies, accountants and engineers. This is a selection of 21 of the 200 websites we’ve previously designed and...
11 search query ideas for your next website or blog post
Search queries are the words and phrases people type into the little box on Google’s home page. If you want more website traffic, you have to know what people are searching for. You can’t leave it to chance you...
Adobe Business Catalyst alternatives for e-commerce & lead generation websites
Adobe Business Catalyst is shutting down in March 2020 and I have less than 24 months to find alternatives for my clients websites. Table of ContentsAdobe is kicking us out their web houseWebsite Audit and Review3 types...
Switching website from Adobe Business Catalyst To WordPress – Step by step guide
Switching from Business Catalyst to WordPress took me around 60 hours and this was my approach. Table of ContentsSearch, evaluate, test and buy themeWordPress hostingBuy and Install themeCustomise colours, fonts and...
Broken Link Building
This step by step guide to broken link building is the process I used to repeatedly earn high quality and industry relevant backlinks to my website. It works for me and it will work for you provided you following this...
White Hat Link Building (Services for websites that want traffic)
I have grown my organic traffic from 373 visits per month to 1924 per month in 12 months as a result of producing resourceful content and 2 link building campaigns. Table of ContentsHas your organic traffic flat lined...
Shopify SEO Guide to higher rankings and organic traffic
This Shopify seo guide will help ecommerce store owners and their marketing team improve their rankings and organic traffic. Table of ContentsHow to calculate your Shopify store key metrics using Google AnalyticsHow to...
Drip Email Marketing Automation Review
This is my review of the Drip email marketing automation platform including 10 reasons to consider the system. A more direct comparison would be Drip and Active Campaign; sadly I’ve not used the latter. Back To Top...
17 digital trends impacting website design, development and marketing
I have outlined 17 digital trends in 2018 impacting those in web design, web development and online marketing. This report look at website software, marketplaces, marketing channels, advertising, seo and content. Table...
Building a lead generation website to earn & increase more enquiries
This is a guide book for those looking to build or commission a lead generation website. Lead generation websites are needed by companies looking for customers interested in buying or using their services. Table of...
How to write an SEO, marketing or website case study with 3 templates.
I am going to outline 3 case writing formats I use to create some of my website content. Website content is the fuel that drives your website and can attract, convince and convert readers and website visitors into...
How to create Facebook Quizzes and Polls and sales leads
Quizzes and polls are really popular these days; especially on Facebook. I am very commercially orientated and I use them to build up my mailing list of people interested in learning more about business, seo, content...
Jump To On Page SEO Hack using Google Related Searches
Learn how to use the Jump To On Page SEO Hack to rank your web page for related search terms and earn more organic visibility and traffic. First of all I used the Google’s related search feature to find missing content...
Why & How to find Top of Funnel Content ideas to reach buyers
I am going to explain why you need top of the funnel content to reach potential buyers and how to create this kind of content; with a real business example. There are plenty of businesses that have a great looking...
31 Call To Action Button Examples to use with your first A/B Test today
I want to share 31 call to action button examples you can test out. I recently finished an A/B test of the call to action button on my web page and thought the best way to get started was to share 31 case studies you...
Why Infographics and Visual Communications
This is an updated and easier to read version of an infographic article written by BillionDollarGraphics.com that no longer exists. We are heavily influenced by images; nothing new there. Images affect what we do, how...
