The Most Visited Football Club Websites in Europe

Written by Fraser McCulloch.

I analysed the website traffic of the leading European football club’s official websites.

This study is a snapshot in time of the most visited football club websites in Europe.

Key Findings

  • Liverpool Football Club is the most visited football club website in Europe with 4,625,000 visits in March 2021 according to similarweb.com
  • Looking at the top 50 most visited football club websites, 40% of those football clubs are based in the United Kingdom.
  • Looking at the top 10 most visited football club websites, 60% of those football clubs are based in the UK.

Top 10 most visited European football club websites

The top 10 football clubs in Europe with the most website visitors in March 2021 are :

Top 10 most visited European football club websites
  1. Liverpool
  2. Manchester United
  3. Juventus
  4. Real Madrid
  5. Chelsea
  6. Arsenal
  7. Barcelona
  8. Bayern Munich
  9. Rangers
  10. Manchester City

60% of these football clubs come from the United Kingdom.

Top 20 most visited European football club websites

The top 20 football clubs in Europe with the most website visitors in March 2021 are :

Top 20 most visited European football club websites
  1. Liverpool
  2. Manchester United
  3. Juventus
  4. Real Madrid
  5. Chelsea
  6. Arsenal
  7. Barcelona
  8. Bayern Munich
  9. Rangers
  10. Manchester City
  11. Fenerbahçe SK
  12. Tottenham Hotspur
  13. Inter Milan
  14. Borussia Dortmund
  15. Paris Saint Germain
  16. Eintracht Frankfurt
  17. S.L. Benfica
  18. VfL Borussia Mönchengladbach
  19. AC Milan
  20. FC Schalke 04

Top 50 most visited European football club websites

The top 20 football clubs in Europe with the most website visitors in March 2021 are :

40% of the most visited football websites are from the UK.

Top 50 most visited European football club websites

Most visited English Premiership football club websites

Here are the football clubs in the English Premiership with the most website visitors in March 2021.

Most visited English Premiership football club websites

Most visited English Championship football club websites

Here are the football clubs in the English Championship with the most website visitors in March 2021.

Most visited English Championship football club websites

Most visited German league (Bundesliga) football club websites

Here are the football clubs in Germany’s Bundesliga with the most website visitors in March 2021.

Most visited German league (Bundesliga) football club websites

Most visited Spanish league ( La Liga ) football club websites 

Here are the football clubs in Spain’s La Liga with the most website visitors in March 2021.

Most visited Spanish league ( La Liga ) football club websites

Most visited French league ( Ligue 1 ) football club websites

Most visited French league ( Ligue 1 ) football club websites

Most visited Italian league ( Serie A ) football club websites

Most visited Italian league ( Serie A ) football club websites

Conclusion

March is an interesting time for the football industry.

Football is nearing the conclusion to leagues and tournaments.

So, as a fan, if your team is doing well you may be more inclined to visit your club website for the latest information or opposing fans visiting your club website.

On the other hand, if your team has been knocked out of major competitions or performs poorly in your league, fans may be less inclined to seek updates.

Some clubs may be better at marketing their website or the website could be used for different purposes; eg: live match streaming for example.

In terms of website popularity, British clubs dominate the most visited football club website list.

Another factor to bear in mind is fan media.

Fans use website forums and social media.

Take Rangers at position 9 on this list; there are 2 Rangers fan managed forums with 4.1 million visits and 449,000 monthly visits.

So the official website traffic isn’t a measure of popularity simply an interesting perspective on European football.

Methodology and Data Sources

This study was conducted on 19th and 20th April 2020.

The website traffic data was sourced from similarweb.com.

Not Available

SimilarWeb.com stated

We currently lack sufficient data to show complete estimations for this website. Rest assured, we are working tirelessly to provide the world with the most reliable data about every website and every app. If you are the owner of this site, you can connect your site’s Google Analytics, to present your data on SimilarWeb.”

I sourced the top 100 clubs in Europe according to the UEFA club coefficient.

I used Wikipedia to source the clubs within each of the top European leagues.

UEFA PositionClubMarch TrafficCountryURL
1Bayern Munich2,260,000 Germanyhttps://fcbayern.com
2Real Madrid3,150,000 Spainhttps://www.realmadrid.com/
3Barcelona2,460,000 Spainhttps://www.fcbarcelona.com/
4Manchester City1,880,000 Englandhttps://www.mancity.com/
5Juventus3,732,000 Italyhttps://www.juventus.com/
6Atletico Madrid482,000 Spainhttps://atleticodemadrid.com/
7Paris Saint Germain1,046,000 Francehttps://www.psg.fr/
8Manchester United4,335,000 Englandhttps://www.manutd.com/
9Liverpool4,625,000 Englandhttps://www.liverpoolfc.com/
10Sevilla315,088 Spainhttps://www.sevillafc.es/
11Arsenal2,914,000 Englandhttps://www.arsenal.com/
12Chelsea3,122,000 Englandhttps://www.chelseafc.com/
13Borussia Dortmund1,129,000 Germanyhttps://www.bvb.de/
14Tottenham Hotspur1,368,000 Englandhttps://www.tottenhamhotspur.com/
15Porto229,740 Portugalhttps://www.fcporto.pt/
16A.S. Roma416,383 Italyhttps://www.asroma.com/
17AFC Ajax326,773 Hollandhttps://www.ajax.nl/
18Shakhtar Donetsk212,967 Ukrainehttps://shakhtar.com/
19Olympique Lyonnais584,517 Francehttps://www.ol.fr/
20S.S.C. Napoli215,349 Italyhttps://www.sscnapoli.it/
21RB Leipzig126,652 Germanyhttps://www.dierotenbullen.com/
22FC Red Bull Salzburg100,779 Austriahttps://www.redbullsalzburg.at/
23S.L. Benfica945,067 Portugalhttps://www.slbenfica.pt/
24Bayer 04 Leverkusen116,545 Germanyhttps://www.bayer04.de/
25Villarreal CF78,439 Spainhttps://www.villarrealcf.es/
26Inter Milan1,336,000 Italyhttps://www.inter.it/
27Atalanta BC85,164 Italyhttps://www.atalanta.it/
28FC Zenit545,654 Russiahttps://fc-zenit.ru/
29FC Basel 1893323,157 Switzerlandhttps://www.fcb.ch/
30Beşiktaş JK171,840 Turkeyhttps://www.bjk.com.tr/
31FC Dynamo Kyiv159,847 Ukrainehttps://www.fcdynamo.kiev.ua
32Sporting Clube de Portugal322,883 Portugalhttps://www.sporting.pt/en/
33GNK Dinamo Zagreb147,566 Croatiahttps://www.gnkdinamo.hr/
34S.S. Lazio73,597 Italyhttps://www.sslazio.it/
35Slavia Praha458,508 Czech Republichttps://www.slavia.cz/
36F.C. Copenhagen209,419 Denmarkhttps://www.fck.dk/
37Olympiacos FC95,577 Francehttps://www.olympiacos.org/
38PFC CSKA Moskva444,241 Russiahttps://pfc-cska.com/
39Valencia CF149,032 Spainhttps://www.valenciacf.com/
40AS Monaco FC177,152 Francehttps://asmonaco.com/
41Club Brugge157,782 Belgiumhttps://www.clubbrugge.be/
42BSC Young Boys135,326 Switzerlandhttps://www.bscyb.ch/
43SC Braga15,410 Portugalhttps://www.scbraga.pt/
44FC Schalke 04705,484 Germanyhttps://www.schalke04.de/
45FC Krasnodar209,734 Russiahttps://fckrasnodar.ru/
46Celtic FC492,606 Scotlandhttps://www.celticfc.com/
47FC Viktoria Plzeň35,823 Czech Republichttps://www.fcviktoria.cz/
48VfL Borussia Mönchengladbach885,050 Germanyhttps://www.borussia.de/
49Eintracht Frankfurt993,220 Germanyhttps://www.eintracht.de/
50FK Crvena ZvezdaNot AvailableSerbiahttps://www.crvenazvezdafk.com/
51Leicester City FC515,320 Englandhttps://www.lcfc.com/
52Rangers FC1,990,000 Scotlandhttps://rangers.co.uk/
53AC Milan755,395 Italyhttps://www.acmilan.com/
54FC Lokomotiv Moskva168,300 Russiahttps://www.fclm.ru/ru/
55KRC GenkNot AvailableBelgiumhttps://www.krcgenk.be/
56PSV Eindhoven103,950 Hollandhttps://www.psv.nl/
57Olympique de Marseille398,200 Francehttps://www.om.net/
58PFC Ludogorets 1945Not AvailableBulgariahttps://www.ludogorets.com/bg/
59APOEL FCNot AvailableCyprushttps://www.apoelfc.com.cy/
60İstanbul BaşakşehirNot AvailableTurkeyhttps://www.ibfk.com.tr/
61KAA GentNot AvailableBelgiumhttps://www.kaagent.be/
62RSC Anderlecht80,700 Belgiumhttps://www.rsca.be/
63TSG 1899 Hoffenheim107,000 Germanyhttps://www.achtzehn99.de/
64FC AstanaNot AvailableKazakhstanhttps://fcastana.kz/
65R. Standard de Liège62,900 Belgiumhttps://www.standard.be/
66AZ Alkmaar108,300 Hollandhttps://www.az.nl/
67LASKNot AvailableAustriahttps://www.lask.at/home/
68Feyenoord365,680 Hollandhttps://www.feyenoord.nl/
69Qarabağ FKNot AvailableAzerbaijanhttps://www.qarabagh.com/
70FCSBNot AvailableRomaniahttps://www.fcsb.ro/ro/
71Maccabi Tel-Aviv FC70,600 Israelhttps://www.maccabi-tlv.co.il
72PAOK FC170,500 Greecehttps://www.paokfc.gr/
73AEK Athens FC60,900 Greecehttps://www.aekfc.gr/
74Fenerbahçe SK1,400,000 Turkeyhttps://www.fenerbahce.org/
75Wolverhampton Wanderers FC531,100 Englandhttps://www.wolves.co.uk/
76Burnley FC215,220 Englandhttps://www.burnleyfootballclub.com/
77Everton FC658,340 Englandhttps://www.evertonfc.com/
78Southampton FC268,100 Englandhttps://southamptonfc.com/
79West Ham United FC571,020 Englandhttps://www.whufc.com/
80Granada CF52,600 Spainhttps://www.granadacf.es/
81Real Sociedad de Fútbol169,200 Spainhttps://www.realsociedad.eus/en
82Getafe CFNot AvailableSpainhttps://www.getafecf.com/
83RCD Espanyol81,600 Spainhttp://www.rcdespanyol.com/
84Real Betis Balompié266,000 Spainhttps://www.realbetisbalompie.es/
85Athletic Bilbao363,300 Spainhttps://www.athletic-club.eus/en/home.html
86RC Celta de Vigo102,600 Spainhttps://www.rccelta.es/
87Stade Rennais FC189,100 Francehttps://www.staderennais.com/
88Malmö FF81,900 Swedenhttps://www.mff.se/
89FC Spartak Moskva416,200 Russiahttps://www.spartak.com/
90FK PartizanNot AvailableSerbiahttps://partizan.rs/
91Hapoel Beer-Sheva FCNot AvailableIsraelhttps://hbsfc.co.il/
92AC Sparta Praha131,700 Czech Republichttps://sparta.cz/
93FC BATE Borisov188,900 Belarushttps://www.fcbate.by/en
94Molde FKNot AvailableNorwayhttps://www.moldefk.no/
95SK Rapid Wien87,200 Austriahttps://www.skrapid.at/
96Galatasaray S.K.455,500 Turkeyhttps://www.galatasaray.org/
97CFR 1907 ClujNot AvailableRomaniahttps://www.cfr1907.ro/
98Legia Warszawa147,600 Polandhttps://legia.com/
99FC Zorya LuhanskNot AvailableUkrainehttps://zarya-lugansk.com
100Torino FC144,640 Italyhttps://torinofc.it/
BundesligaArminia BielefeldNot AvailableGermanyhttps://www.arminia-bielefeld.de/
BundesligaFC AugsburgNot AvailableGermanyhttps://www.fcaugsburg.de/
BundesligaHertha BSCNot AvailableGermanyhttps://www.herthabsc.de/
BundesligaSV Werder Bremen445,200 Germanyhttps://www.werder.de/en/
BundesligaVfB Stuttgart422,700 Germanyhttps://www.vfb.de/
BundesligaVfL Wolfsburg208,100 Germanyhttps://www.vfl-wolfsburg.de/
BundesligaFC Union Berlin156,900 Germanyhttps://www.fc-union-berlin.de/
BundesligaSC Freiburg123,700 Germanyhttps://www.scfreiburg.com/
BundesligaFC Köln121,300 Germanyhttps://www.fc-koeln.de/
BundesligaFSV Mainz 0585,300 Germanyhttps://www.mainz05.de/
EFL ChampionshipSwansea City561,600 Englandhttps://www.swanseacity.com/
EFL ChampionshipNorwich City374,800 Englandhttps://www.canaries.co.uk/
EFL ChampionshipBarnsley348,200 Englandhttps://www.barnsleyfc.co.uk/
EFL ChampionshipQueens Park Rangers298,300 Englandhttps://www.qpr.co.uk/
EFL ChampionshipSheffield Wednesday298,100 Englandhttps://www.swfc.co.uk/
EFL ChampionshipWatford279,600 Englandhttps://www.watfordfc.com/
EFL ChampionshipBristol City268,800 Englandhttps://www.bcfc.co.uk/
EFL ChampionshipNottingham Forest264,200 Englandhttps://www.nottinghamforest.co.uk/
EFL ChampionshipStoke City252,900 Englandhttps://www.stokecityfc.com/
EFL ChampionshipBrentford197,800 Englandhttps://www.brentfordfc.com/
EFL ChampionshipMiddlesbrough197,600 Englandhttps://www.mfc.co.uk/
EFL ChampionshipHuddersfield Town191,900 Englandhttps://www.htafc.com/
EFL ChampionshipCardiff City177,300 Englandhttps://www.cardiffcityfc.co.uk/
EFL ChampionshipBirmingham City F.C.175,200 Englandhttps://www.bcfc.com/
EFL ChampionshipDerby County166,800 Englandhttps://www.dcfc.co.uk/
EFL ChampionshipMillwall138,300 Englandhttps://www.millwallfc.co.uk/
EFL ChampionshipCoventry City135,300 Englandhttps://www.ccfc.co.uk/
EFL ChampionshipBlackburn Rovers127,800 Englandhttps://www.rovers.co.uk/
EFL ChampionshipPreston North End108,800 Englandhttps://www.pnefc.net/
EFL ChampionshipReading105,000 Englandhttp://www.readingfc.co.uk/
EFL ChampionshipBournemouth71,200 Englandhttps://www.afcb.co.uk/
EFL ChampionshipLuton Town58,400 Englandhttps://www.lutontown.co.uk/
EFL ChampionshipWycombe Wanderers58,100 Englandhttps://www.wycombewanderers.co.uk/
EFL ChampionshipRotherham United26,800 Englandhttps://www.themillers.co.uk/
EPLLeeds United651,100 Englandhttps://www.leedsunited.com/
EPLAston Villa591,200 Englandhttps://www.avfc.co.uk/
EPLSheffield United379,500 Englandhttps://www.sufc.co.uk/
EPLCrystal Palace348,800 Englandhttps://www.cpfc.co.uk/
EPLBrighton248,800 Englandhttps://www.brightonandhovealbion.com/
EPLFulham237,500 Englandhttps://www.fulhamfc.com/
EPLNewcastle United235,000 Englandhttps://www.nufc.co.uk/
EPLWest Bromich Albion167,700 Englandhttps://www.wba.co.uk/
La LigaDeportivo AlavésNot AvailableSpainhttps://www.alaves.com/
La LigaEibarNot AvailableSpainhttps://www.sdeibar.com/
La LigaElcheNot AvailableSpainhttps://www.elchecf.es/
La LigaReal Sociedad169,200 Spainhttps://www.realsociedad.eus/en
La LigaHuesca108,900 Spainhttps://www.sdhuesca.es/
La LigaLevante80,100 Spainhttps://www.levanteud.com/
La LigaReal Valladolid65,100 Spainhttps://www.realvalladolid.es/
La LigaOsasuna35,500 Spainhttps://www.osasuna.es/
La LigaCádiz25,400 Spainhttps://www.cadizcf.com/
Lique 1AngersNot AvailableFrancehttps://www.angers-sco.fr/
Lique 1MontpellierNot AvailableFrancehttps://www.mhscfoot.com/
Lique 1NîmesNot AvailableFrancehttps://www.nimes-olympique.com/
Lique 1DijonNot AvailableFrancehttps://www.dfco.fr/
Lique 1LorientNot AvailableFrancehttps://fclweb.fr/
Lique 1Nantes255,300 Francehttps://www.fcnantes.com/
Lique 1Monaco177,200 Francehttps://asmonaco.com/en/
Lique 1Saint-Étienne174,400 Francehttps://www.asse.fr/
Lique 1Lille161,600 Francehttps://www.losc.fr/
Lique 1Stade Brestois 29107,700 Francehttps://www.sb29.bzh/
Lique 1Metz98,100 Francehttps://www.fcmetz.com/
Lique 1Lens74,900 Francehttps://www.rclens.fr/
Lique 1Strasbourg71,000 Francehttps://www.rcstrasbourgalsace.fr/
Lique 1Stade de Reims69,400 Francehttps://stade-de-reims.com/
Scottish ChampionshipHearts240,300 Scotlandhttps://www.heartsfc.co.uk/
Scottish ChampionshipDundee55,800 Scotlandhttps://dundeefc.co.uk/
Scottish PremiershipDundee UnitedNot AvailableScotlandhttps://www.dundeeunitedfc.co.uk/
Scottish PremiershipHamiltonNot AvailableScotlandhttps://www.hamiltonacciesfc.co.uk/
Scottish PremiershipKilmarnockNot AvailableScotlandhttps://www.kilmarnockfc.co.uk/
Scottish PremiershipLivingstonNot AvailableScotlandhttps://livingstonfc.co.uk/
Scottish PremiershipRoss CountyNot AvailableScotlandhttps://www.rosscountyfootballclub.co.uk/
Scottish PremiershipSt JohnstoneNot AvailableScotlandhttps://www.perthstjohnstonefc.co.uk/
Scottish PremiershipSt MirrenNot AvailableScotlandhttps://www.stmirren.com/
Scottish PremiershipAberdeen150,000 Scotlandhttps://www.afc.co.uk/
Scottish PremiershipHibernian54,900 Scotlandhttps://www.hibernianfc.co.uk/
Serie ABenevento CalcioNot AvailableItalyhttps://www.beneventocalcio.club/
Serie AGenoaNot AvailableItalyhttps://www.genoacfc.it/
Serie AFiorentina160,600 Italyhttps://www.acffiorentina.com/it
Serie ASampdoria101,200 Italyhttps://www.sampdoria.it/en/
Serie ABologna71,200 Italyhttp://www.bolognafc.it/
Serie ACrotone68,000 Italyhttps://www.fccrotone.it/
Serie ACagliari64,900 Italyhttps://www.cagliaricalcio.com/
Serie AUdinese55,500 Italyhttps://www.udinese.it/
Serie AParma53,800 Italyhttps://parmacalcio1913.com/
Serie AHellas Verona41,600 Italyhttps://www.hellasverona.it/
Serie ASassuolo38,500 Italyhttps://www.sassuolocalcio.it/
How many people visit Liverpool Football Club website each month ?

According to Similarweb.com, 4,625,000 people visited Liverpool Football Club website in March 2021.

How many people visit Manchester United Football Club website each month ?

According to Similarweb.com, 4,335,000 people visited Manchester United Football Club website in March 2021.

How many people visit Juventus Football Club website each month ?

According to Similarweb.com, 3,732,000 people visited Juventus Football Club website in March 2021.

How many people visit Real Madrid Football Club website each month ?

According to Similarweb.com, 3,150,000 people visited Real Madrid Football Club website in March 2021.

How many people visit Chelsea Football Club website each month ?

According to Similarweb.com, 3,122,000 people visited Chelsea Football Club website in March 2021.

How many people visit Arsenal Football Club website each month ?

According to Similarweb.com, 2,914,000 people visited Arsenal Football Club website in March 2021.

How many people visit Barcelona Football Club website each month ?

According to Similarweb.com, 2,460,000 people visited Barcelona Football Club website in March 2021.

How many people visit Bayern Munich Football Club website each month ?

According to Similarweb.com, 2,260,000 people visited Bayern Munich Football Club website in March 2021.

How many people visit Rangers Football Club website each month ?

According to Similarweb.com, 1,990,000 people visited Rangers Football Club website in March 2021.

How many people visit Manchester City Football Club website each month ?

According to Similarweb.com, 1,880,000 people visited Manchester City Football Club website in March 2021.